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Subaru’s Australian importer had a brilliant month in July, growing at a rate unmatched by any other top 20 car-maker and achieving almost 5 per cent market share.

VFACTS figures show that the Japanese company’s sales last month were 27.1 per cent greater than July in 2016, at 4265 units.

This figure put it in eighth position for the month, one unit behind Kia (up 20 per cent in its own right), and ahead of a declining Nissan, plus Volkswagen and Honda.

The growth rate was the highest of any top 20 player, though a few smaller-volume brands grew higher on a proportional basis in July, such as 21st-placed Skoda (508, up 38 per cent) and 23rd-placed Mini (379, up 29 per cent).

Subaru’s annual sales are also up a shade over 10 per cent in an overall market up 0.4 per cent – the best growth of the big-volume players alongside Honda and Kia.

July’s results saw the just-launched new Subaru XV lead the way for the company with 1138 sales in its first full month on the market, up 88.1 per cent.

The still-new Impreza yielded 914 sales, up 195.8 per cent for the month and 122.1 per cent YTD, while the Outback maintained success with 907 sales, up 3.4 per cent. BRZ sales are also up 73.1 per cent YTD.

Subaru Australia’s managing director Colin Christie said: “Customer response to our new generation cars is just phenomenal and with revised WRX, WRX STI and Levorg line-ups just revealed, we’re very excited about maintaining the momentum.”

On a regional basis, Subaru sales in South Australia were up 59.1 per cent for the month, while growth in Tasmania was 114 per cent (with a disproportionate 10 per cent market share thanks to its AWD credentials).

The Western Australia region returned sales growth of 41.5 per cent in July, Victoria sales were up 37.3 per cent, NSW sales were up 14.1 per cent and Queensland sales climbed 13.7 per cent.

It’s not all great news, though. Sales of the ageing Forester (down 3.7 per cent YTD in a booming segment) and Liberty (down 35 per cent) are dragging the chain a little.

Top 30 brands July 2017

BRAND SALES CHANGE OVER JULY ‘16
Toyota 17,931 up 2.7 per cent
Mazda 9528 up 12.6 per cent
Hyundai 7501 down 1.3 per cent
Holden 6467 down 8.5 per cent
Ford 6270 down 9.1 per cent
Mitsubishi 6020 up 11.2 per cent
Kia 4266 up 20 per cent
Subaru 4265 up 27.1 per cent
Nissan 4094 down 22.8 per cent
Volkswagen 3803 down 9.3 per cent
Honda 3493 up 9.2 per cent
Mercedes-Benz 3082 down 2 per cent
BMW 2152 up 5 per cent
Audi 2114 up 9.2 per cent
Isuzu Ute 1882 up 1.8 per cent
Suzuki 1519 up 7.2 per cent
Land Rover 1154 down 4.1 per cent
Renault 763 up 2.3 per cent
Lexus 669 down 7.3 per cent
Jeep 510 down 33.3 per cent
Skoda 508 up 38 per cent
Volvo Car 392 down 25.9 per cent
Mini 379 up 29.4 per cent
Porsche 326 up 2.2 per cent
Fiat 231 down 13.5 per cent
Jaguar 210 down 18.9 per cent
LDV 207 up 65.6 per cent
Peugeot 106 down 61.7 per cent
Alfa Romeo 71 up 51.1 per cent
Haval 67

Top 30 models July 2017

MODEL SALES CHANGE OVER JULY ‘16
Toyota HiLux 3742 up 19 per cent
Toyota Corolla 3208 down 6.4 per cent
Ford Ranger 3076 up 7 per cent
Mazda 3 2466 up 64.3 per cent
Toyota Camry 2385 up 9.8 per cent
Mazda CX-5 2305 up 19.2 per cent
Hyundai i30 2123 down 4.2 per cent
Toyota RAV4 1736 down 4.9 per cent
Hyundai Tucson 1719 up 30.9 per cent
Toyota LandCruiser

70 Series/200 Series

1713 down 3.2 per cent
Mitsubishi Triton 1708 up 27 per cent
Hyundai Accent 1642 down 4.9 per cent
Holden Commodore 1633 down 12.9 per cent
Mitsubishi ASX 1544 up 36.6 per cent
Nissan X-Trail 1463 up 47.6 per cent
Mazda CX-3 1420 down 18.6 per cent
Kia Cerato 1327 up 19.4 per cent
Holden Colorado 1311 down 20.5 per cent
Isuzu D-Max 1244 down 7 per cent
Nissan Qashqai 1239 up 16.8 per cent
Toyota Prado 1217 down 2.5 per cent
Mitsubishi Outlander 1143 up 33.7 per cent
Subaru XV 1138 up 88.1 per cent
Holden Astra 1125
Mazda BT-50 1089 down 2.5 per cent
Honda Civic 1072 down 2.3 per cent
Kia Sportage 1045 up 16 per cent
Volkswagen Golf 1005 down 35.8 per cent
Toyota Kluger 990 up 3.8 per cent
Nissan Navara 958 down 37.7 per cent

 

Any sales figures not mentioned here that you want to know? Ask away, in the comments. 


MORE: VFACTS car sales news stories 


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