No one seems to be keeping any secrets in the lead up to the Geneva Motor Show in March, with Audi becoming the latest to reveal the full details of its brand new city car, the Audi A1.
In Audi’s words the new A1 is “sporty, powerful and attractive” and appeals to “a young, urban, lifestyle-oriented public … many of whom are expected to be women … interested in design, music, fashion and sports”.
Four engine options – 63kW and 90kW TFSI 1.2-litre petrols and 66kW and 77kW TDI 1.6-litre diesels – are all turbocharged, direct injected and feature recuperation and start-stop systems.
Fuel economy across the range peaks at 5.4 litres/100km and dips as low as 3.8 and 99g/km CO2 from the smallest diesel when teamed with the manual transmission. A seven-speed dual-clutch S-tronic transmission with steering wheel-mounted paddles is available as an option.
The interior styling is all about personalisation and attention to detail.
Coloured air nozzles and an instrument panel drawing inspiration from jet turbines and aeroplane wings, LED lighting, and expressive seat materials head the standard features list, while the main act is the MMI Navigation Plus media centre that rises up from the instrument panel on the top-of-the-range model.
Audi says the entry-level model will cost around 16,000 euro (AUD$25,100) when it is launched in the European summer.
CarAdvice is waiting for a response from Audi on whether the sporty, powerful and attractive A1 is destined for Australia, and if so, when it will hit showrooms and begin appealing to young, urban, lifestyle-oriented women interested in design, music, fashion and sports.
I love the looks. The coloured sides of the roof, the sharp lights and neat twin exhaust are all good.
It looks so angry, lol and it seems Audi may be changing direction in terms of interior design. This is the first interior that looks different for them in ages!
Looks agressive. I prefer it than the “round eyes” Alfa Mito and MINI Cooper.
love how theyv sucessfully squeezed all the classic Audi trademarks on a tiny tiney body…well done, looks great!
“appealing to young, urban, lifestyle-oriented women interested in design, music, fashion and sports.”
Don’t those interests cover every woman?
Nice little car.
cant wait for the s1
I see a hint of original mini in the shape in the first pic. Love it!
I guess it will also be FWD?
who ever did the front lights did a bloody brilliant job
“sporty, powerful and attractive”
attractive is pretty subjective but sporty and powerful? Wonder what kind of power to weight ratio it has heh.
many of whom are expected to be women…really?
why can\’t be men style. I really love it.
Not very macho…I thinks that is what they mean and i agree.
They managed to put the best of what Audi is all about into something so small. Shows the Germans know their stuff. But i think the last comment about women is a bit off the mark, because its aggressive enough for it to be a manly car. And Audi with anger who would’ve thunk it.
Thats one angry looking car! \I like it! get it in white and it looks like a stormtrooper helmet!
This may sound a bit silly, but is this a ‘concept model’, or the production model, because the A8 concept looked angry and awesome like this, but looks dopey, and sleepy in production?