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by Tim Beissmann

The Super Bowl brings out the best in most American advertising companies, and automotive manufacturers are often among the more expensive, engaging and enjoyable offerings.

This year Dodge has got a jump on the competition by launching a series of three new ads during the NFC Championship game broadcast last Monday morning Australian time.

Targeting the groin-grabbing, alpha male demographic, Dexter star and advertisement narrator, Michael C. Hall, throws all notions of chapter 11 bankruptcy, fuel economy and political correctness out the window in the funniest of the trio “Man bag”.

Dodge is expected to air the ads up until the Super Bowl on February 7, when a new 60 second commercial for the Charger will debut, further emphasising the muscle car brand’s new marketing direction.




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