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by Tim Beissmann

UK motoring magazine What Car? has named the Peugeot 3008 1.6 THP 15 Sport its 2010 Car of the Year, ranking the small SUV ahead of more than 4200 models on sale in the UK.

The judges were impressed by the 3008’s all-round ability as a compact yet spacious, rugged yet refined, and driveable yet efficient and environmentally friendly crossover vehicle.

What Car? editor, Steve Fowler, said with its impressive features list, packaging and affordability, the 3008 was a deserved winner.

“The 3008 oozes clever thinking. It is styled in a striking and user-friendly fashion and has all the room inside that a modern family should need. Some of the features are a delight, like the full-length glass roof, the head-up display and the massive cooled storage bin between the front seats.

“Mind you, the rest of the car is pretty clever, too; the rear seats fold flat at the pull of a lever in the boot and the false cargo bay floor means you can get a long or a tall load in. And just as importantly, the 3008 is also comfortable to drive and be driven in, as well as being keenly priced and affordable to run. All of which makes it ultra-desirable and another brilliant Car of the Year,” he said.

The complete list of What Car? award winners for 2010:

  • Supermini – Volkswagen Polo 1.4SE 5dr
  • Small family car – Volkswagen Golf 1.4 TSI SE 5dr
  • Family car – Mazda6 2.2D 161 TS 5dr
  • Estate car – Mazda6 2.2D 161 TS
  • MPV – Peugeot 5008 1.6 HDi 110 Active
  • Hot Hatch – Renault Mégane Renaultsport 250 Cup
  • Coupe – Audi TT 2.0 TF SI
  • Open-top – BMW Z4 2.5 sDrive23i
  • Performance car – Audi R8 V10
  • Crossover – Peugeot 3008 1.6 THP 15 Sport
  • 4×4 – Land Rover Discovery 3.0 TDV6 XS
  • Compact Executive – BMW 320d ES
  • Executive – Jaguar XF 3.0D V6 Luxury
  • Luxury car – Mercedes-Benz S350 CDI Blue Efficiency

It also named Audi the winner for Security for the third consecutive year thanks to state of the art alarms and immobilisers, lock shielding and myriad parts marked with the vehicles’ details.

Mercedes-Benz took home the prize for Safety for its Attention Assist feature on the E-Class which is designed to combat drowsy driving.

It uses cameras in the rear-view mirror to track the driver’s eye movements and sensors in the steering wheel to monitor input consistency and when it notices deteriorations it gives audible and visual warnings to encourage the driver to rest.




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