Ford is considering selling its luxury Lincoln brand globally, Mark Fields says.
“Potentially, but we are focusing Lincoln here in North America for right now,” Fields, Ford’s president of the Americas, said here yesterday at the auto show.
“We don’t have any plans at this point to take it global. That doesn’t mean in the future we wouldn’t look at that, but it’s very important for us to focus on North America.”
Overseas sales of the Lincoln brand would fill the void created by Ford’s shrinking luxury portfolio as well as help rebuild the brand, sales were at a 28 year low in 2009.
With the sale of Volvo Ford will lose its luxury presence in China, one of the world’s fastest growing markets. Jaguar and Land Rover were sold in 2008 also sell in China.
Lincoln unveiled a redesigned MKX crossover due to go on-sale in the middle of 2010. But will not discuss the prospects of a small car joining the line-up.