Option packages for the 2017 Audi Q2 range have been revealed at the new SUV’s local launch. The five option packages range from $990 to $2500, and focus on various aspects from technology to styling.
First and cheapest of the quintet is the Assistance package ($990), which brings a number of driver assistance and safety technologies – though admittedly some of these should be standard.
The sub-$1000 spend adds adaptive cruise control with stop/go function, active lane assist, side assist (blind spot monitoring), park assist, high-beam assist, hold assist, and a rollover sensor.
Next is the S Line sport package ($1500) which brings a plethora of sport-themed enhancements inside and out.
These include 10mm lower sports suspension, front sports seats, Alcantara/leather trim, S Line flat-bottomed steering wheel in perforated leather with paddle shifters, black cloth headliner, matt brushed aluminium trim inlays, stainless steel pedals and footrest, illuminated aluminium door sill trims with ‘S’ emblem, perforated leather gearshift knob, along 18-inch alloy wheels in five-Y spoke design.
For $1900 you can have the Comfort package, which adds a ‘convenience key’ with keyless entry and start, front seat heating, electric lumbar support, heated exterior mirrors, and extra storage.
Those who want a little more visual appeal can opt for the $2290 Style package, adding LED headlights with LED daytime-running lights, LED tail-lights with dynamic indicators, along with 18-inch alloy wheels in five-arm ‘dynamic’ design.
Finally, the popular Technik package is the most pricey at $2500. This adds the futuristic Audi Virtual Cockpit 12.3-inch digital instrument cluster, MMI Navigation plus with touchpad, and a flat-bottom steering wheel with paddle shifters.
At the Q2’s launch this week in Melbourne, Audi Australia’s corporate communications manager, Anna Burgdorf, said these options packages have been bundled based on consumer trends, and are streamlined into different areas such as design, technology and comfort.
Burgdorf added that customers also tend to specify their vehicles on the higher side in terms of pricing, contrary to concerns that the Q2 is positioned too close to the larger Q3.
It hasn’t seemed to hurt buyer interest either, with the company saying it has received 700 orders prior to the Q2’s local launch this week – many being the near-$50k Launch Edition variant.