Subaru Impreza R now with driveaway pricing

By Matt Brogan | January 04th, 2010

Subaru have announced nationwide driveaway pricing on its popular all-wheel drive Impreza R manual sedan and hatch from just $24,990.

The discounted price comes as Subaru applies the Federal Government’s full tariff reduction to the variant.

Prior to the recent limited driveaway offer, Impreza R manual had a recommended retail driveaway price that varied between $26,400 and $27,164, depending upon retailer and state or territory location.

“We are clearly applying the Federal Government’s duty reduction in two ways: via increased equipment and specification levels on our newest models, including Liberty and Outback, and through tactical driveaway pricing programs, such as with Impreza R models,” said Mr Nick Senior, Managing Director of Subaru Australia.

“In the case of new generation Liberty and Outback, we also managed to maintain or reduce recommended prices of most variants. This is despite the incredible currency pressures of the past 12-18 months.”

Alex

Good price, but it’s still the ugliest-in-class with a very low quality interior and not particularly good resale value. I know it’s AWD, but for 1,000 less I could have a driveaway Mazda 3 or for a few thousand more I could have the best-in-class Golf.
That’ll be a no from me then.

Allan

$2,000 less actually for a mazda3 neo
xela

Actually resale values for the impreza and mazda 3 are very similar – check for yourself at Redbook

2009 Mazda 3 Neo 6sp manual: $18,400 / $22,990 – 80%
2009 Subaru Impreza R 5sp manual: $20,400 / $24,990 – 81%

Please back up your facts before posting.

milobob

I’m not sure if it has changed in the past year but the 3 yr resale is slightly worse than a Mazda. I remember Toyota and the Mazda being close but the impreza was still lower than these. Not much diff at the end of the day anyway.

bob

I thought the new pricing laws meant that effectively ALL advertised prices had to now be “drive away”.

Baddass

Yeah when does that come into play?

Shak

It did quiet a while back. The laws only state “advertised” prices have to be driveaway. As Alex said, this price drop wont put people off the fact that this is the ugliest in class.

kahs

Beauty is to the eye of the beholder…

Unless you can quote a survey that rates the impreza as ugliest, I wouldn’t call it a fact.

Valet Dabess

where’s the specification…
Surajp

When will the Liberty price be down?
I had a chance to take a test drive of MY10 impreza. What a disaster it is!! The car is small with plastic dashboard, manual controls , single cd and only 4 speakers. The spare wheel is also a space saver. Only if the Mazda was less noisier than Subaru, I would blindly pick mazda 3 or 6.

The price drop doesn’t please an experienced driver. Moreover. Impreza is for the girls !!
tb

I LIKE THE MAZDA 3 BUT THE CAB NOISE IS JUST TOO MUCH. MY 17 YR OLD PAJERO HAS LESS