We’ve spoken before about the remarkable sales success of the Ford Mustang in 2016, with demand still exceeding supply in much of the network one year since launch.
But we thought a very quick yarn expanding on the sales break-down, and comparing some other cars for context, would be of interest.
Ford sold 5594 Mustangs between January and November this year, which gives it a whopping one-third share of the entire sub-$80,000 sports car market. It’s been the number one sports car 11 months in succession.
No rival comes close in the sports car class. The Mustang’s 5594 units compares to the Mercedes-Benz C-Class two-door (2150), BMW 2 Series (2033), Toyota 86 (1937) and BMW 4 Series (1478) — though none of these are truly rivals, in the traditional sense.
Within this figure, 78 per cent of Mustangs sold are the Fastback coupe. Reflecting Australian muscle car tastes, 84 per cent of all sales are GT V8s, rather than the EcoBoost turbo-fours. And remarkably, 43 per cent of Mustangs sold have the six-speed manual gearbox, music to the ears of conventionalists.
All told, the single most-popular variant is the GT Fastback auto at 35 per cent, followed by the GT Fastback manual on 28 per cent.
What about some context on that overall sales figure. That 5594 unit figure means the Ford Mustang has outsold ‘mainstream’ offerings such as the Nissan Pulsar, Volkswagen Tiguan, Holden Barina, Mazda 6, Suzuki Vitara, and Ford’s own Falcon and Kuga (now Escape).
For comparison’s sake, the Mustang’s sales haven’t quite managed to top the Toyota 86’s haul in its first full-year of sales. That car had 6283 at the end of November of that year, though it is significantly cheaper.
Expect the Mustang’s deliveries to drop off next year year somewhat, as sports cars always peak in their first year. That said, strong forward orders and a waiting list well into next year should help, as will projected EcoBoost growth.
From a brand perspective, the Mustang has also been vital. Ford Australia has grown its sales an impressive 16.5 per cent this year to 74,741, after a long period of decline pinned to the Falcon. The only big-volume brand growing faster is Kia.