Car Advice

2010 Audi A8 revealed

By Tim Beissmann |

Audi has today revealed its new A8 sedan, showcasing a more fuel-efficient, technologically advanced, safer and stylistically sharper luxury limousine.

Two new 4.2-litre V8s headline the upgrades, with efficiency taking priority over power.

Outputs from the petrol unit are up modestly from 257kW/440Nm to 273kW/445Nm, but fuel use is down from 10.9 to 9.5 litres/100km – a reduction of almost 13 per cent.

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Figures from the diesel are more impressive, with torque up 150Nm to 800 and efficiency gains of around 19 per cent, with fuel consumption down from 9.4 to 7.6 litres/100km.

Audi claims that six per cent of the economy gains can be attributed to the new shift-by-wire eight-speed automatic transmission, a big step up from the outgoing model’s six-speed unit.

Despite the new A8 growing in every direction to now be larger than its competitors, weight is down 30kg thanks to its aluminium space frame structure.

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The list of safety features is a long one headlined by the addition of Audi’s ‘Pre-sense’ system which is designed to monitor traffic and either avoid or prepare the car for a crash.

Braking Guard can alert the driver to critical situations with a loud warning sound and then autonomously apply the brakes, while Pre-safe prepares the A8 for impact by closing the sunroof and windows, adjusting the seats and pulling slack out of the seatbelts.

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Other safety features include adaptive cruise control and infrared night-vision with pedestrian-detection which projects on a 7-inch display screen on the instrument panel.

The trademark Audi LED pixie-lights now accompany clever xenon headlamps which are linked to both a camera and a computer.

The lights automatically adjust when the car detects different road conditions like highways, corners or oncoming cars and adapt by intensifying, dimming or broadening to suit the driver’s needs.

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New onboard entertainment includes a digital TV and radio which is able to be enjoyed through no less than 19 speakers and two amplifiers.

And the Multi Media Interface is perhaps the most fun gadget of the lot.

It works like a touchpad on a laptop computer, allowing you to navigate through the all the maps, radio functions and other menus, understanding the symbols and characters you draw for a unique and (hopefully) more user-friendly experience.

Audi describes the visual changes as more evolutionary than revolutionary.

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Sharper taillights and lines at the rear are similar to those of the A4, but overall the A8 maintains the curves and flowing design of the outgoing model.

Full pricing details will be revealed closer to the A8’s 2010 release.


 
  • Tom R

    Wow its a big A4 with no design detail.

    =(
    i really liked the last one…

    • Baddass

      The tail lights are pure A4. I certainly thought that the new A8 would be a tyle breakthrough for Audi, but they have certainly dumbed it down to, as you said, a big A4. Certainly technology is the theme here, but a bit of outlandish style wouldn’t have gone astray here. The wood is lovely though.

  • Safety Frist

    Wow…. this is a car! If it is half as well porportioned in the flesh as it is in photo’s it’ll be fantastic. Hooray for Audi staying away from the ” hard line and edge” styling that all others seem to be going to. Understated cleanliness at it’s best.
    (oh by the way, I like the looks of this :p)

  • Shak

    The styling is very subtly different to the A4 and thats a damned good thing. I really like this new tech and the always brilliant Audi interiors.

  • http://caradvice.com.au V DUBBED

    Volkswagon have pulled it off agian great work, bmw 745 who and holden statesman what . Move over as i make a statement here AUDI A8 In dA HOUSE Vorsprung durch Technik….

  • Cupid Stunt

    Lush. Why would anyone buy the ugly S-Class or 7 Series over this. Have you ever seen the rear lights of the S class, they are LED’s lined up in a square block sooo ugly.
    Whilst there is no better steering wwheel to hold they are really ugly arn’t they

  • Myke

    I’d much rather a 7, S or XJ over this, this new A8 looks like an oversized A4, perhaps they should have called it the A4XL.

    • shak

      And the 7 is a longer 5 with very limited legroom and the S is just a C Class with pumped guards and bigger engines. Dont be so limited, just because a car looks like its sibling doesnt make it bad now does it?

  • http://www.checkwebhosting.com Neutral

    7 series for me…

    • The Realist

      Same here…

  • Blaze

    I’m leaning more towards the 7-series as this will probably age badly, but I do like the 3D-car compass on the speedo display. :)

  • Peter

    What’s the deal with the pop up display? pretty cheesy and distracting, IMO. Not my cuppa, looks too much like an A4 to me, but a friend has one that is a few years old and he loves it to bits, so I think it’s be good. I’ll have an 2010 XJ instead, thanks. Not that fussed on the rear (of the XJ) but the front and sides really appeal. Does this mean there will be another “transporter” movie? If so, I hope the girl will be better looking than the last one. Strewth, after Shu Qi in the first, what a let down!

  • Tony Greig

    First ugly, non descript Audi in a while. Bit of a shock, actually. 7 Series FTW.

  • Danrex

    Interior is very nice but Body is not ugly but bland….

  • gearboxdawg

    Design wise, it looks like an A6 rear and ugly looking daytime running lamps. I prefer the straight LED daytime lights on the A6 or A4 anytime. Fuel consumption is pretty good.

  • Aussie Sheila

    overpriced soulless german garbage. gimme a buick anytime.

    • spellbound

      Nice one BM , a buick straight from the hip , pure american rubbish .

      It must be hard designing a big car , so much metal to fold and crease , not a bad job , could have been more radical , but what wealthy dude wants to look like a texan in a buick with horns on the grill .

  • Dion

    So boring. What happened to the gorgeous concept?
    http://www.caradvice.com.au/48260/audi-a8-to-be-unveiled-in-10-days-time/

    • spellbound

      Correct dion i loved the concept , german 300c gangster car , lost their mojo , rich guys want to look incognito .

  • http://carz.com/ Carz

    WOW! This is the perfect description of a car. A8 looks fantastic! New irresistible features and excellent design…awesome wheels.

    I really find LED pixie lights cute…adds more to overall appeal of this Audi. Great job Audi!

  • Car Fanatic

    All stop your bitching and drive one when it arrives, then let’s hear you complain.

    Well done Audi on yet another fantastic model, surely improve on your record sales.

  • t

    As much as id love the audi…. its still BLAND

    the BMW competitors have the YUPPIE WANKER factor attatched to them, and the mercedes, well… grey old lady.

    how about something exciting in this segment!

    • The Realist

      The only people associating terms like “YUPPIE WANKER” are those who can’t afford the car.

      Tall poppy syndrome at its finest.

  • The Realist

    Paul Maric would rather purchase a Holden Statesman, as he believes “the Statesman offers just as much for over half the price.”

    Care to comment on the Audi A8 Paul?

  • Mandla

    I think the new A8 looks nice. The older one was just plain boring. I love the 7 Series and the S-Class. Since I cannot afford any of them. I can love them all with the same love. lerato la love

  • mark

    Boring looking car, just like the A4!
    Good luck Audi!

  • Stelf

    My only peeve is that it looks too “soft” compared to the 7 Series and S Class.
    I think Audi decided to play the safe card with its new flagship sedan.

    Now that the 3 main German sedans are finally out, I reckon the S class is the one that stands out the most.

  • Shak

    If jaguar can market their XJ properly, it will outsell all this overhyped german nonsense as it rightly deserves to.