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If being a Bentley owner already wasn’t lavish enough, the company has now commenced a trial for an on-demand 24-hours fuel delivery service in California.

Partnering with US start-up company, Filld – a mobile app-based fuel delivery service – the sports luxury marque has commenced its ‘Filld for Bentley’ trial, part of its on-going connected car strategy.

The aim is to give owners the “ultimate time-saving luxury of never having to search for or stop at a fuel station again”.

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Controlled via the Filld for Bentley smartphone app, customers are able to choose a delivery time and their fuel will be delivered to their chosen location.

Filled for Bentley also represents the company’s first foray into connected-car integration, with owners not even needing to unlock the fuel cap themselves, or identify their vehicle’s exact location – all of this is done through the service.

Christophe Georges, Bentley’s director of product and marketing, said: “Bentley ownership is about more than just the vehicle – it’s the entire luxury experience”.

“We are continuously investigating ways in which to offer our customers tailored, convenient, smart services that afford them the greatest luxury of all: more time.”

“Our Connected Car strategy will continue to expand and innovate in order to further enhance the Bentley lifestyle,” he added.

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The Filled for Bentley trial will initially be available solely to customers in California.

Bentley is yet to detail its plans for a wider rollout, though this will likely be determined based on the success of the initial trial.

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