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GM has confirmed that Buick Avenir-branded vehicles will go on sale in 2017 for the 2018 model year.

Instead of being a distinct model, Avenir will be established as a sub-brand, with the name used for a new top-of-the-range trim line.

According to Duncan Aldred, Buick’s sales and marketing vice president: “Avenir will be Buick’s signature. The highest expression of the luxury experiences we’re delivering now and in the future.”

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Above and below: Buick Avenir concept.

General Motors says that Avenir badged vehicles will gain larger wheels, unique and modern trim pieces, exclusive detailing for the seats, and plenty of Avenir badging on both the inside and outside.

Avenir models will also feature a three-dimensional mesh pattern for the grille, similar to the one first seen on the Avista coupe concept, which debuted at the Detroit motor show at the beginning of 2016.

In many ways, the new Buick Avenir models will be analogous to what Renault is offering with its Initiale Paris cars, and Ford of Europe is trying out with its Vignale variants.

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GM already has a number of high performance or luxury sub-brands in its stable, including GMC’s Denali, Opel’s OPC, Vauxhaul’s VXR, and the V-Series variants offered by Holden and Cadillac.

Buick branded vehicles are only sold in four markets: the US, Mexico, Canada, and China. The brand was saved from the chop during GM’s bankruptcy because of its strong sales in China.

Last year, 1.23 million Buicks found new homes, with almost a million of those sold in China.

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Above: Buick Avista concept.

The announcement that the Avenir name will be used for a trim package will come as a disappointment to anyone who was still holding hope for a production version of the 2015 Buick Avenir concept.

Designed by Holden, the Avenir concept looked almost production ready, and is based on the Omega rear-wheel drive architecture that underpins the Cadillac CT6 sedan.

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