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by Matt Brogan

Ford’s European operations broke the important 10 per cent market share barrier for the first time since September of 2001 thanks in part to strong demand for the Fiesta.

Ford’s new-car sales in its main 19 European markets increased 12.3 per cent (to 152,600 units) last month compared with the year previous –  the fourth consecutive monthly sales increase.

These sales figures took Ford’s overall European market share to 10.1 per cent, a 0.8 percentage point increase on the same month last year.

“Traditionally we expect Ford to have a good month in September given the surge of new car sales in the UK due to the registration plate change. But September 2009 has surpassed expectations,” said Mr Ingvar Sviggum, Ford of Europe’s vice president for marketing, sales and service.

The Fiesta had its best month September since 1994 with 51,400 units sold.




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