Ford Europe sees strongest market share since 2001
October 13, 2009 by Matt Brogan
Ford’s European operations broke the important 10 per cent market share barrier for the first time since September of 2001 thanks in part to strong demand for the Fiesta.
Ford’s new-car sales in its main 19 European markets increased 12.3 per cent (to 152,600 units) last month compared with the year previous - the fourth consecutive monthly sales increase.
These sales figures took Ford’s overall European market share to 10.1 per cent, a 0.8 percentage point increase on the same month last year.
“Traditionally we expect Ford to have a good month in September given the surge of new car sales in the UK due to the registration plate change. But September 2009 has surpassed expectations,” said Mr Ingvar Sviggum, Ford of Europe’s vice president for marketing, sales and service.
The Fiesta had its best month September since 1994 with 51,400 units sold.
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So the Fiesta accounts for 1/3rd of all European Ford sales then.
Is the other 2/3rds Focus?
They just have a new model at the right price that is good on fuel economy.
What about the other half a dozen models is this going to bite into their profits.
Euro Fords are brilliant cars, if the U.S woke up and smelt the roses Ford could rise from their dismal fifth placing and take pride of place near the top once again.
The fiesta has it’s best month since 1994, so to say that fiesta makes up 1/3 of all Euro Ford sales based on one month is rather irelevant.
The mondeo is selling well for it’s size in Europe, Fiesta sized vehicles dominate, not a suprise.
Ford US has woken up, it’s takes longer than a year to correct product shortfalls in the auto industry.
Wow…thank you so much for the clarity…bluey
gone are the days people make worthwhile comments, now comments are made for the sake of making comments.
Yes that appears to be exactly what you have done.
Move along people, nothing worthwhile from adam here.
And here ladies and gentlemen is the real reason why we struggle to get enough of the upper spec versions in Aust
The Fiesta had its best month September since 1994 with 51,400 units sold.
Well done Ford Europe; it is a reflection on the worthy product you are producing; Fiesta, Focus and Mondeo. Hopefully Holden looks at this and reconsiders its decision on continuing to import Korean Daewoo rejects; Barina / Kalos, Cruze, Captiva, Epica
Yeah Ive got no problem with you adding the focus to your list of good cars, but when it the overhaul coming???
That styling is geting a little bland for me, lucky that blemish is only skin deep I suppose
Why would Holden want to review the most cost effective business case. they are making very good sales with the Cruze and Captiva and because they are so cost effective they dont cost much for the consumer. If Holden were to bring back their european imports then hardly anyone would buy them because they would say that Holden is trying to flog off their products st premium prices. this happened last time with the Vectra and the old Barina and hardly anyone bought them,
GM Doesn’t own Opel anymore so they can’t import the cars anyway and Holden has a 50.1% stake in dirty Daewoo so we get their cars unfortunately. The new Cruze is badged a Daewoo Lacetti in Korea LOL. I used to be a Holden supporter up until the Daewoo rebadging started but not anymore. I have a Fiesta now and couldn’t be happier.
Fiestas are great cars.
its more a reflection on the competition opel/vauxhall being on its knees, buyers will avoid them until they know their future.
The ‘European’ focus we get in Australia comes from south africa, and the ‘european’ fiesta is about to switch over to production in Thailand, well done Ford ‘Europe’.
Ford imported Festivas from Korea (made by Kia) 10 years before holden sourced cars from there.
It was ok when ford did it, it’s bad when holden does it, yeah right.
Wwll done, but it’s recession now and it would be interesting to know total number of sold cars in septembar 2008 and september 2009 and than compare. It’s maybe just a fact that they fall less then others. It’s success, too.
September 09 numbers of 152,600 is 12.3% more than September 08.
You do the maths, I’m too tired…………
In response to Shak; Yes it is a very good business case for Holden, rebadge Daewoos as Holdens and flog them as Holdens, this is why Daewoo left Australia, due to no sales and a poor product. Now Holden continues to pull the Wool over the Australian publics eyes with their current range of Daewoo rejects; the Barina being one of the lowest safety record of any car.
In response to flogging their European imports at a premium price. There are many Euro Barina’s / Corsas and Astra’s on the road, however, the last Euro Barina was showing its age and needed an update; but did not receive one; the Astra sold very well but was also at the end of its model cycle and sales decreased. In Eurpoe, the Astra outsells the Chevy Cruze 10 to 1; its a shame we wont get to see how well it does here; it is a much better looking car, the quality of materials are improved and “doesnt look like something you’d get out of a cereal box” like the Cruze.
Here’s hoping Magna sees a market for Opels in Australia with a competitive price to blow Holden out of the water with its substandard product
The Barina was upgraded to 4 stars over a year ago, just the same rating as a camry, early VE commodore or BA falcon
Good to see the Fiesta doing so well! After all the Aussie ‘best in class’ reviews, too.
Was this Fiesta designed under Marin Burela’s term at Ford of Europe? If so, bodes well for Ford Australia…