Hectic Campaign Video
July 31, 2007 by George Skentzos
It seems the RTA are not even trying to be subtle with their latest ad campaign.
I realise how ridiculous this sounds, but this is a completely RTA endorsed advertisement and can be found here on their website.
With the apparent success of their initial pinky-wiggling campaign, the RTA have thrown caution to the wind and blatantly connected speeding (better described as hooning) with poor endowment.
Even more strange it seems, is that the RTA is apparently a Capricorn – and single, ladies. That is according to their MySpace profile. No, you read it correctly, in order to connect with our youth the RTA have aimed this campaign directly at young male driver’s through MySpace.
Since Hollywood has made us all but immune to blood and gore, traditional RTA scare campaigns no longer have an effect, so it seems they have had no choice but to resort to shocking the audience with these controversial ad campaigns.
Perhaps it is time they moved on from blatantly targeting male drivers (one of the tags associated with the MySpace video is simply ‘male’) and came up with new, more appropriate campaign slogans such as, “Yes honey, you look fine…” which deals with the dangers of applying make-up while driving. Followed by “You know, like – whatever” condemning teenage girls using mobile phones whilst driving.
So far Myspace users have ridiculed the ad and the RTA’s advertising methods. Mypace user Alex said “The RTA are oblivious” while a more comical response came from Brian who said:
“Driving slower wont increase the size of your *****, but speeding will decrease the size of it (if I read the advertisement correctly). So for guys with 20″ ******* that scare chicks away, speed more and your **** will become 8 inches!!!”
What the RTA fails to realise is that no matter what, young males will always be just that, young males, who are inherent high risk takers.
So I still retain that encouraging the use of public race tracks rather then continuously condemning speeding would better suit both parties. Since it seems advanced driving courses are out of the question, how about subsidising public race tracks and allowing driver’s to teach themselves by taking their cars to the limit in a controlled and safe environment?
George Skentzos
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Well, since all of this talk of the pinky wave add,
i have given the pinkie salute to many a p plater who thought HE was mark skaife.
Great idea if u ask me!
It’s a complete Joke.
Whats next, they are going to show a Fat person eating McDonalds followed by them being rejected by a girl they ask out?
While the 60 year old RTA staff sitting in their leather chairs (paid for by the very own P platers’ speeding tickets) think they have done well with this ad, the reality is, no matter what they do, people will always speed, its inherently part of our nature to go faster…
what needs to be done, is instead of scaring people with fear and ridicule campaigns, there needs to be more emphasis on Driver training and tougher licensing systems etc.
The social engineers are at it again, because they probaly drive their saabs or priuses down to the local cafe and get offended by the sight of a real car cruising confidently past. When will we say enough is enough, who put the mormans in charge. these days you can’t drink,smoke,drive or express your true thoughts. australia is becoming a nation of soft cocks, forget size if its 2″ or 12″ if your a soft cock it doesn’t matter. The ad doesn’t show the rest of the story where the burnout guy comes back around the block and the two birds jump into his car and start getting ther gear off. It was a good burnout. If young people cant experiment with boundaries they will all be wearing brown cardigans and driving thier mushroom 4cyl camrys to the local stamp collectors club to fullfill the height of thier interest.
Are they serious?
They can all go and drive their POS Corolla’s to work everyday and leave us car enthusiasts alone, none of us really like idiots that do burn outs anyway, but don’t associate speed with anything this ridiculous.
RTA is ran by a bunch of depressed low lives that were picked on in school.
The rebellious nature of our youth is a good thing, we are all too freaking subdued and politically correct these days, no one seems to be able to be free anymore.
My thanks to the author! We need more coverage like this.
good on you Abe, I hope your in the gunpit with me defending the last can of hi octanne fuel from the anti – aussie fun movement ( ie all those wanker s who were born in australia are supposed to be australians but think the bathe once a month grotty europeons are the best at everything). The people who go onto auto web sites and whinge about trim patterns in performance cars can just butt out, that is a topic for WOMEN to discuss. If you drive a french car , a toyota/honda , a smart car or think a volvo built in the 70’s is a good safe car then shut your gob because cars are none of your business.
Wow, compensating much, lads?
The statistics are pretty unambiguous these days regarding who manages to get themselves killed or injured by irresponsible driving on the roads. Ask any quantity surveyor why young men have the biggest insurance premium.
Better still, ask the two people clobbered by boy-racers in St Marys last week. Well, you could, if they weren’t dead.
I’ve had this idea for an ad campaign for a while now and I haven’t a clue why they don’t adopt it or use it already.
Scenario: People at a track day an obviously enjoying it, say 3 different people all in different cars driving hard around the track. After each potential moment, say someone hammering up a straight, or taking a corner quickly, swap to the same move being done on the street, and them obviously, having a terrible accident. Simple tag line of ‘Keep it on the track’ would be simple enough.
Why they haven’t ever done this annoys me immensely. We do it on the street because we don’t have a track close by that I can go and have fun at. Ugh.
I really doubt that the “keep it on the track” idea would work. In my experience with my mates. Going gun hoe around a race track did nothing for slowing us down when we got back onto the road. Had quite the opposite effect actually.
I dont mind the above campaigne. When it come down to it all we lads are really ever trying to do is get laid and if driving like and adult is gonna help us in that regard then so be it! Get the message out there!
Your argument had validity until you said that driving like an adult will help you get laid.
Sorry but boys….will always be boys !!!!!!!!!!!
From a female side of it …… This is a joke…
What sort of car chic freak did they inteview for this? Car freak I have been for OVER 20 years. Guys can a ford better cars all the time (sorry couldnt resist} There is not another another animal on the planet that will change their habits…..cause they have been told too!!!!!!!!! Why will the smartest now???
I’m 18 and p-plater and strongly believe that they should open all race tracks, or major race tracks for open days twice a week, and have first timers take laps around the track with a professional.
And for female drivers, more oftern than not there is P-platered female drive talegating me, and are usually more aggrassive
I’d tap that! ;)
while im not a fan of speeding in local areas, the NT government has introduced a 130km limit on the highways this year and doubled speeding fines. so far the road toll has increased to 26 from 19 this time last year.
common sense needs to prevail, there is a place for speeding, just not in your local neighbourhood
for those that didnt know there was no speed limit on open roads last year in the Northern Territory
Thats right 351XT, its perfect statistics to show that Speeding is not the underlying factor for everything that goes wrong on our roads.
I stumbled upon this website accidentally, and was quite surprised. Anyone I have spoken to in the last few months since that ad campaign came out who has not been an arrogant idiot has approved of the ad! Maybe the ads are doing their job and hitting a bit close to home for all of the people who have a problem with them?
As far as unfair generalisation toward males, as someone else said, the different insurance costs speak for themselves. Not saying that others don’t speed, but there’s definitely a majority there.
And the other issues relating to females and dangerous driving? Everyone knows that applying makeup while driving is dangerous, but show me some statistics that would put it on a level with speeding or the kind of reckless driving referred to in this ad?
When it comes to mobile phones, what makes females more likely to be the offenders rather than high-powered male business associates, who use hands free and think it’s ok despite the fact that it has ben proven to be just as dangerous?
Maybe you should check your facts (and your grammar) before making these kinds of arrogant accusations against an ad campaign that’s trying to save people’s lives!
I can’t belive I just found this post. When I went to Sydney, they had a segment on ACA about the AD and I saw it later on TV.
How dare they say a person in a Falcon has a small cock, but I agree with the driver of the VL has a small one – verry microscopic to be pacific.
HOLY CRAP! They expect men to have 20 inch dicks, only horses have anything close to that.
They want boys to be like 13 year old girls. The way they look down at them selves when in the shower, (or if they abit horney!) Looking forward to themselves having SEX for the first time seeing their boyfriend’s dick and not being a VIRGIN any more wanting bigger boobs. That’s just sick! Men are not like that. Just like touching in the right place.
^^^WHAT ARE YOU SAYING…. Yuck!!!
i think this add is stupid not only does it only target male young male drivers when every one speeds at some point. It also displays no speeding in it as a burn out is not speeding nor do you need to speed to run though a crossing or speed to get your car sideways around a corner. Just last week i was over taken while driving into the kangaroo vally in nsw on a 180 deg turn over double lines by a full licened driver and he only just missed a car on the other side of the corner. I also heard somewhere most crashes happen under the speed limit within 5 km of your home i think they just need to start doing advanced driver training from the day a person starts to drive.
I’m a bit late to this, I know, but the ads in question are still up all over the place and I can’t stand them. This article raised some good points. Click here to see my own discussion of the ad and why it is so poor:
http://3rdblade.net/?p=142