Here in the Land of the Free, the Super Bowl is the show that stops the nation, and at some point between all the ads a game of football breaks out. Occasionally.
For your viewing pleasure, we’ve corralled together, in alphabetical order, all the spots that have already revealed by automakers.
Updated (February 8, 2016): Four car ads debuted during the big match (one from Buick, two from Jeep and one from Toyota). We’ve added them to the bottom of this article and marked them out with an asterix. Enjoy.
The second-genenation NSX will be available soon in the States. Honest. There’s also Van Halen’s “Runnin’ with the Devil”, which was first available in 1978.
A drive of an Audi R8 revives a former astronaut’s zest for life, and it’s topped off with the strains of David Bowie’s “Starman” ringing in the background.
A choir of sheep singing Queen’s “Somebody to love” show off the new Ridgeline’s tailgate party-friendly truck-bed audio system.
Apparently a prerequisite for joining Hyundai’s design team is having an engine for a heart.
The Korean company is keen to promote the technology available in the next-generation Elantra sedan, which may or may not come in handy when you’re being chased by bears in a forest.
Ryan Reynalds takes on the role of every man everywhere to demonstrate the benefits of automatic emergency braking.
Kevin Hart is the over-protective dad who makes use of the Genesis’ Car Finder feature.
Christopher Walken likens the new Kia Optima to the world’s most exciting pair of socks.
This star-studded piece includes Serena Williams, Tony Hawk and Harvey Keitel daring you to call the Mini a chick’s care to their faces.
Toyota tries to reset the Prius’ image by not giving flying fudge about what you think and just rocking the heck out.
Okay, it has nothing, absolutely nothing, to do with cars, but we figure that you’ve made it this far and you deserve a treat. In our meticulous and hours-long research for this piece, this is probably our favourite ad.
The Opel Cascada wants to be the next Sebring convertible, so Buick brought out Odell Beckham Jr (he’s a footballer) and Emily Ratajkowski (she’s a model, apparently) for an ad that confuses one big day for another.
It’s little surprise given Fiat Chrysler’s announcement that it will axe the Chrysler 200 and Dodge Dart, that both of its Super Bowl spots focus on the company’s most profitable brand, Jeep, and this second ad sees Jeep as an enabler.
While neither piece quite reaches the advertising heights of Chrysler’s Imported from Detroit ad for 2011’s game, at least they’ve chosen the right product to push.
For the brand’s 75th year, Jeep decided to pull on the heartstrings with this photo montage that’s naturally full of great Americans and imagery from World War II, but which also manages to sneak in Jeff Goldblum and the Terminator.
Not content to send itself up once, Toyota heads back to the parody well for a second time with a bank heist that goes wrong and then right.
So, what’s your favourite automotive ad from this year’s Super Bowl? Let us know in the comments section below.