Subaru Rebadged As Toyota

3 Jul, 2007 3 Comments

For all those that claimed the new Impreza looked remarkably like a Toyota Camry, there may have been more to the story than we thought. It seems Subaru and Toyota are becoming new best friends, much to the despise of many Subaru enthusiasts.

Reports from Japan indicate that Subaru are now rebadging their SUV, the Tribeca (the facelifted version arriving soon is pictures below), as a Scion, a Toyota owned U.S. car brand targeting generation Y.

Toyota currently owns 8.6% of Fuji Heavy Industries, the owner of Subaru. Given the recent change in Japanese anti-trust laws in favour of take overs, it is more than possible that Toyota will dig deeper for more ownership.

Given the mundane look of the new Subaru Impreza, is this the beginning of a generation of uninspiring Subarus? Will the Impreza turn into the new Toyota Camry?

Source: MotorAuthority

Location: Home / Subaru, Toyota, Car News / ...

Rate Post: 1 Star 2 Stars 3 Stars 4 Stars 5 Stars (1 votes, average: 5 out of 5)
Loading ...

Print it:

Toyota to buy Subaru
Whilst we joked about Subaru hiring Toyota designers to make the new Impreza, now it seems Toyota are looking at

Toyota increasing stake in Subaru?
Toyota could be planning to increase its current 8.7 percent stake in Fuji Heavy Industries Ltd. - the company behind

Subaru’s marketing dilemma
The joint-venture between Subaru and Toyota has already started presenting small problems for one of the Japanese manufacturers. Subaru's marketing

2008 Subaru Impreza WRX Gallery
There is just too many photos of the not so secret 2008 Subaru Impreza and its brother, the WRX. So

RWD Subaru not yet confirmed for Australia
Although not confirmed, Inside line is reporting that Toyota is expected to keep its new Rear-Wheel-Drive reasonably priced sports car

3 Responses to “Subaru Rebadged As Toyota”

Myke Says:
July 4th, 2007 at 11:18 am
I’m more worried about the next Liberty becoming a Camry, I use to like Subaru for being unique, frameless windows, AWD, high sporting intentions. They have already phrased out the frameless windows on the Camreza and the Tribeca, soon Subaru will have FWD and be for mass market only.
(Report)
Steve Says:
July 5th, 2007 at 9:37 am
Don’t worry, mum and dad will still buy one, as long as the price is competitive. Everything else doesn’t matter to their mass market sector.

Steve
(Report)
Me. Says:
December 10th, 2007 at 10:50 am
Reminds me of Nissan Ute, Ford Mavaric, Holden Nova, Toyota Lexin and all the rest.
(Report)