Mazda has unveiled a new two-wheeler and a comfy looking couch ahead of a design event being held in Milan.
The Mazda Bike by Kodo concept and Sofa by Kodo concept “artworks” will debut at the Mazda Design: The Car as Art event in Milan, with both named after the brand’s design philosophy. The Japanese company describes Kodo as expressing “a powerful motion full of life, such as that displayed by animals in the wild”.
The minimalist Bike by Kodo concept is said to “express the innate beauty of the bicycle”, and the company claims it has been built using the least number of parts possible. The frame is constructed from a single sheet of steel, while the saddle is trimmed in black leather with red stitching, the same finish seen in the new Mazda MX-5.
The more comfortable looking Sofa by Kodo concept is the result of a collaboration between Mazda designers and Italian furniture makers, with the company claiming the couch “exhibits an exquisite blend of Mazda Design’s refined sensibilities and fine Italian craftsmanship by a long tradition of furniture making”.
According to the brand, it’s supposed to offer up a similar image as the new Mazda CX-3 baby SUV.
Mazda’s managing executive officer in charge of global marketing, customer service and sales innovation, Masahiro Moro, said the brand’s design strengths have pushed it to be more creative.
“Over the past few years, design has become an essential part of who we are, adding an artistic value to the entire Mazda brand experience,” said Moro. “As such, it only makes sense that we introduce our design messages here in Milan, a city of the apex of the design world, in order to elevate our brand image.
“Moving forward, we will create more opportunities to familiarise customers with Mazda and Mazda design in order to raise the value of our brand and strengthen our bond with customers.”