Toyota, Isuzu diesel JV scrapped – report
July 7, 2009 by Matt Brogan
A report published in Nikkei business daily says Toyota has decided to scrap plans to co-develop diesel engines with Isuzu Motors in what is likely to be the first of a series of restructuring measures under new management.
The two manufacturers had planned to start producing a 1.6-litre four cylinder diesel engine for European built Toyotas from 2012.
The move was speculated to bolster Toyota’s European market share by 5 per cent.
Toyota will now focus on selling hybrid vehicles in Europe instead.
Print it: 
!*****PRIMO!*****
Don’t see how this relationship could have ever worked anyway, to many chiefs and no indians!
Both these companies compete in a number of segments so you don’t really want to be helping a competitor.
Both make superb DIEsel engines on their own, so i don’t see any need to do a joint venture.
None the less, BIGT[tm.F-0]have made in clear its future for hypermileing is totally hybrid/ulp, it seems to offer DIEsel only under duress!
Cheers
F-0
F-O working with competitors can be beneficial. MB and BMW decided to share platforms for their B-Class/1 Series cars and their S-Class/7 Series in 20008 and that seemed to work fine. But then again BMW clearly has less market segment in the luxo sector so MB would have recieved more benefit.
Toyota doesn’t want to develop efficient and powerful small diesels as it will hurt prius sales and they know it.
The good news is their competitors will and in due course the consumer will have what it wants.