Mercedes Benz is doing well. The new E-class launched in Germany on the 10th of June has already taken 30,000 orders and the list is growing and growing. However in Australia, BMW tend to dominate the sub $100,000 segment for luxury cars with their BMW 3 / 5 Series. However when you start pushing past the $100,000 mark and you start looking at the BMW 7 Series and the Meredes Benz S Class, the Audi A8 and such, Mercedes assures dominance. Admitedly the S class reaches far above $100,000 and can go all the way to almost $300,000 with extras.
According to Mercedes Benz Australia:
In Australia, S-Class sales accounted for 53.8 per cent, dominating the upper large greater than $100k segment for the month of May. In only four months on sale, year-to-date figures show that the S-Class has a share of 41.2 per cent, with volumes up 98.1 per cent over the same period last year.
In Australia, the most popular S-Class engine variant so far this year is the new 5.5 litre V8, which has been the choice of more than 62 per cent of all customers since the new vehicle was introduced in February.
The S-Class has always been looked at as one of the best production cars in the world. With the latest technology the S-Class is the best that Mercedes has to offer and that says a lot!