Mini has officially confirmed production of its Coupe and Roadster models is about to come to an end.
The BMW-owned British car maker says production of the two-seat twins will end as planned to create more space on the Mini Plant Oxford production line in the UK for models based on the new platform that currently underpins the three-door and five-door Cooper hatch models.
The writing has been on the wall for a long time for the Coupe and Roadster, however, with neither micro Mini managing to capture the imaginations of buyers.
Mini has sold fewer than 400 Coupes and Roadsters in Australia since launching the pair at the beginning of 2012. Sales appear to be running particularly dry too, with not one Coupe or Roadster purchased locally in January.
The cars’ high asking price has been one of the limiting factors standing in their way of success in Australia, with the Coupe demanding between $34,900 and $54,950 and the Roadster between $37,500 and $57,450 (all before on-road costs).
Globally, sales of the duo approximately halved last year, with the Coupe tallying about 4000 sales and the Roadster a little over 5000, contributing just a fraction to Mini’s overall sales of 302,183 in 2014.
While paying tribute to the models in bidding them farewell, Mini has announced no plans for a successor to either model.
Reports suggest the brand is strongly considering production of a flagship convertible sports car inspired by the Mini Superleggera Vision concept that wowed motor show crowds last year. A production version wouldn’t appear until closer to the end of the decade, if it gets the green light.
Before then, Mini is set to kick off production of its new-generation Cabrio and Clubman body styles, before launching a second-gen Countryman around 2017.