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by Tim Beissmann

All variants in the 2015 Mazda 3 range have either been repositioned with lower prices or gained extra standard features as the Japanese brand continues its aggressive start to the year.

Price cuts of between $600 and $1150 apply to all Mazda 3 sedan and hatch variants from the second-tier Maxx up, while the entry-level Neo gains over $1200 in value while retaining its previous pricing. The price cuts are based on 2014 pricing, not the temporary pricing introduced last month that Mazda claims incorporated both the free trade agreement savings and special runout pricing in anticipation of the introduction of the updated-for-2015 model.

The 2015 Mazda 3 Neo adds 16-inch alloy wheels (replacing the old model’s steel wheels) and rear parking sensors, and carries over its existing pricing ($20,490 manual, $22,490 automatic, both before on-road costs).

Rear parking sensors are now standard on all petrol variants of the Mazda 3 range.

The 2015 Mazda 3 Maxx and Touring variants also benefit from the addition of front foglights and price reductions of $600 and $700 respectively (Maxx now from $22,390, Touring from $24,790).

The SP25 2.5-litre petrol and XD diesel variants also all enjoy price reductions: SP25 down $700, now from $25,190; SP25 GT down $800, now from $29,790; SP25 Astina down $1150, now from $35,040; XD Astina down $940, now from $39,290.

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Mazda Australia managing director Martin Benders expects the pricing and specification adjustments to help the Mazda 3 maintain its dominant position as Australia’s favourite vehicle among private and small business buyers.

“In a year when the small car segment contracted, all-new Mazda 3 not only grew sales by three per cent, but was the firm favourite amongst private and business fleet buyers,” Benders said, adding that it accounted for 20.9 per cent of this buyer set versus approximately 16 per cent for the Toyota Corolla, which sells in big numbers to larger fleets.

“With the addition of new features and a reduction in price, we expect Mazda 3 will maintain its overwhelming appeal to these buyers in 2015.”

The Mazda 3 made a strong start to 2015, recording 3903 sales to take an early lead over the Corolla, which managed 3472.

 

2015 Mazda 3 pricing (before on-road costs):
Neo manual $20,490 (no change)
Neo auto $22,490 (no change)
Neo Safety manual $21,990 (no change)
Neo Safety auto $23,990 (no change)
Maxx manual $22,390 (-$600)
Maxx auto $24,390 (-$600)
Maxx Safety manual $23,890 (-$600)
Maxx Safety auto $25,890 (-$600)
Touring manual $24,790 (-$700)
Touring auto $26,790 (-$700)
Touring Safety manual $26,290 (-$700)
Touring Safety auto $28,290 (-$700)
SP25 manual $25,190 (-$700)
SP25 auto $27,190 (-$700)
SP25 Safety manual $26,690 (-$700)
SP25 Safety auto $28,690 (-$700)
SP25 GT manual $29,790 (-$800)
SP25 GT auto $31,790 (-$800)
SP25 GT Safety manual $31,090 (-$800)
SP25 GT Safety auto $33,090 (-$800)
SP25 GT Safety and sunroof manual $32,690 (-$800)
SP25 GT Safety and sunroof auto $34,690 (-$800)
SP25 Astina manual $35,040 (-$1150)
SP25 Astina auto $37,040 (-$1150)
XD Astina manual $39,290 (-$940)
XD Astina auto $41,290 (-$940)

Note: All prices for hatch and sedan except XD Astina, which is available only as a hatch. Safety Pack includes blind spot monitor (BSM), rear cross-traffic alert (RCTA), city braking (SCBS), and auto-dimming rear-view mirror in Neo, Maxx, Touring and SP25, and BSM, RCTA and SCBS in SP25 GT.




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