Interesting news from Holden this morning, the old General has launched a new special edition VE Commodore Lumina. The special edition model will start from $32,990, a good $1,500 less than the Holden Omega, the base model Commodore.

It appears to be the first attempt discounting effort by Holden to help boost Commodore sales, perhaps an attempt to curb the possibility that Toyota’s all new Corolla will take the “Australia’s best selling car” title for this year.

We asked GM Holden if the Omega will coexist with the new Special Edition Lumina in dealer showrooms, Holden spokesman John Lindsay told Car Advice:

The Omega is primarily a fleet car – we don’t sell many to private customers. These packs are designed as a special offer to help this model appeal to the family buyer and give them an attractive new entry level option for a short period which might encourage some additional people to purchase.

The Lumina is a great package for an entry level Commodore, and as one of our readers pointed out, even the VE SS Commodore doesn’t carry some of the equipment found in the Lumina.

The special edition Commodore Lumina is based on the VE Commodore Omega and is powered by the 3.6 litre Alloytec V6 engine (180kW of power at 6000rpm and 330Nm of torque at 2600rpm).

For the unfortunate private buyers who opted out for the Omega, the special edition Lumina is a kick in the face from Holden! We believe Holden is attempting to boost private sales for the Commodore as the Lumina is only offered to private buyers.

Holden VE Commodore Lumina Sedan Special Edition

In addition to the standard features found on the Commodore Omega, the Commodore Lumina includes:

  • Air conditioning
  • 18” Alloy wheels (steel spare)
  • Rear Parking Sensors
  • Bluetooth phone connectivity
  • Distinctive front grille
  • Body colour door handles and mirrors
  • Special Lumina rear badge

The Lumina also comes in a range of colours (metallic paint $400 extra):

  • Heron White (solid)
  • Red Passion
  • Evoke
  • Nickel
  • Impulse
  • Sandstorm
  • Phantom

The Lumina is available now, Holden have not put a set limit on the number of Lumina’s produced. Holden spokesman John Lindsay told Car Advice:

There isn’t a specific number we’d give out but it will be for a limited period.

If you were thinking of buying a base model Commodore, now is the time!




  • Doc

    Not to mention a kick for people who shelled out for the SS. We certainly didn’t get rear parking sensors as standard – it may not be a big thing, but equipping a base model with things that things much higher on the list have to pay for is a bit off….

  • http://www.alborzfallah.com alborz

    That is an excellent point Doc, thanks for pointing it out.

  • Drac

    Those are 18″ wheels? They look tiny on it.. this car really is huge.

  • Paul

    Although its good to see Holden having abit of a war with Toyota, its only good for consumers… 90% of the changes to this ‘Lumina’ are cosmetic; rims, body colour, grill, badge, body colour handles. All nice and cheap for Holden and offering little to consumers… apart from rear parking sensors really. And its my understanding that the Omega nor the Lumina have side airbags, not even sure about curtain airbags, so there is $2000 you would have to pay extra to option this car out to the same level as the Aurion ATX (which admittably I dont think has rear parking sensors… HOWEVER the Holden needs it given its fat arse, it should have been standard on all models as a safety feature!)

  • Terry

    I wonder if they’ll stil be quoting the same fuel economy numbers as the Omega, which has the spare wheel, A/C as no cost options to quote a lower kerb weight.

  • Squishy

    Terry, that’s a really good point. The extra weight would probably bump it up a point or two. (Not that every privately sold Omega didn’t come with the $500 alloys and aircon kit.)

    Paul, if you’re paying another $2k to get an Aurion-equivalent spec’d car with parking sensors, then you’re winning out. The finished price of the Lumina with curtain airbags would be about the same price as the AT-X Aurion, but with only 17″ alloys and without the parking sensors.

    I’m personally wondering, not so much about the poor SS buyers (since people don’t buy them for the features) but everything in between – what incentive is there to pay an extra $10k for the Berlina? The new price differences between ‘base’ and spec’d models are now that much bigger. I can’t really see it doing much more than cannibalising its own sales.

  • Paul

    Well Im not sure… if it needs curtains and side airbags to be equivalent then its going to be a reasonable amount over the Aurions price. Eitherway I think my point is valid, this is good for consumers, but value for money wise they are only now finally in line with Toyotas… its not some great deal as Holden would have you think.

  • http://www.alborzfallah.com alborz

    you know paul
    if i was the head of BMW I would tell you that you cant compare the aurion to the commodore since the aurion is front wheel drive, hence they dont compete ;)

  • JW

    This is a pretty sharp package indeed.

    My family bought a new Corolla sedan last week. Maybe it’s the release of this new Corolla that’s really putting the pressure on Holden, as mentioned in the article.

    The cars don’t compete in the same segment, but they still compete for buyers overall.

  • Damo

    LOL to alborx but that BMW preident is a wench full-stop. Paul is right, you are supposed to make comparisons between the bomadore and aurion because they are both locally made family cars. The drive type is n/a because it is far from a performance car so f/r/ or awd is doesn’t matter. Seriously, a 4 speed auto. Great value, indeed. The bomadore sucks, a car with 30 percent korean parts, and put together in boganville Eliaabeth is not value for money, they might as well make it in Korea is they want to make it in Elizabeth.

  • Myke

    Ok Damo we get it, you dont like Holden.

  • Bavarian Missile

    BMW president Guenther Seemann is my lord, god and saviour

  • Paul

    QUOTE = Paul is right, you are supposed to make comparisons between the bomadore and aurion because they are both locally made family cars. The drive type is n/a because it is far from a performance car so f/r/ or awd is doesn’t matter. Seriously, a 4 speed auto. Great value, indeed. The bomadore sucks, a car with 30 percent korean parts, and put together in boganville Eliaabeth is not value for money, they might as well make it in Korea is they want to make it in Elizabeth.

    Hahaha funny…. cos its so true. I looked up the options prices, side airbag and curtain package if $2000 as I said, so I will concede the Commodore offers ONE useful feature in the parking sensors (18inch rims should be a safety feature on that car, the VE is hideous with those wheel arches and anything but 18inch rims).. but it still has less power, a 4 speed tranny that would be better suited in a tractor then a car and typical Holden unreliability. My monies still on the Aurion! I will say this though, its looking superior to the Falcon now… thats like a $4k difference and the Falcon also doesnt have rear parking, side/curtain airbags or stability control. The new Falcon better get a move on becuase Holden is making its charge early!

  • http://AustralianCarAdvice Dingo

    The Aurion is a far better car then the VE. Apart from having more power and greater efficancy, it’s drivetrain is an absolute gem while the quality and refinement is in a class of it’s own compared to the Commodore. And, ofcoarse the Aurion will be gifted with Toyota’s typical qualities – reliability, dependability and durability.

    If i was in the market for a large car then the Aurion would defantly be my choice. Besides, i reckon the Aurion looks classy and sleek on the road while the Sportivo variants have a eye catching presenace.

    I believe the Special Edition Lumina is a desperate marketing ploy by a ever increasing desperate company. The Lumina will sell but what might come of Holdens reputation from those who recently purchased a lower spec VE. Not a good customer relations exercise is it for the sake of a few extra sales.

    I don’t believe Toyota will react to the Special Edition offering from Holden because thier postion is very strong and i reckon they will just keep hobbling along with what they are doing.

  • JW

    Like I said previously my family recently just bought a new Toyota Corolla. We optionned the enhanced safety pack for $750.

    Does Holden really charge $2000 for side and curtain airbags on its Commodore?

    That’s pretty steep considering that for the Toyota Corolla, the Toyota Camry, the Toyota Rav4, the Toyota Yaris and the Toyota Tarago offer the enhanced safety pack for a mere $750.

    Not to mention that after paying $750 for our Corolla, we got a 5-star Euro NCAP rating car with a driver’s knee airbag and the Holden after an extra $2000 only gets a 4 star NCAP.

  • jamezolu

    JW,

    Not having a big go at you or anything … but you like so many others who get all hot and throbby about NCAP tests and a 4 star car or a 5 star car, forget or are unaware of simple physics.

    If you had the choice of having the same accident in a 5 star 1300 kg Corolla or a 4 star 1800kg Commodore … you’d choose the Commodore every single time. The size and weight of a Commodore would assist in the accident every single time.

    Oh and its pretty rich criticising the Commode for $2,000 worth of side and curtain airbags when for NO AMOUNT OF MONEY ON EARTH can you get traction control and electronic stability control on your Aussie Corolla to give you a better chance of avoiding that accident in your 5 star Corolla in the first place!

    The VE Commodore and hopefully the 2008 Falcon are quite frankly brilliant cars at sensational prices on a WORLD scale and its only a cheap approach to fit and finish that stuffs them both up.

    I took a test drive in a BF MkII XR6 Turbo 6 speed auto the other week and oh my God, what a sensational car for $44K RRP, probably $40K after negotiation.

  • JW

    jamezolu, yes I realise the Corolla will lose to a larger car every time.

    I am just merely pointing out why indeed does Holden charge so much for extra safety?

    For a car of similar category, the Camry also charges $750 for its safety pack and it will have ESP standard by August. The Corolla will get ESP as an option by next year.

    The Mazda 3 offers a safety pack with side and curtain airbags and ESP and that costs $1700. If an extra $1000 is needed just to get ESP, then I’d rather not choose the option.

    Even Toyota said that for the Yaris, the pick-up rate for the extra airbags is only 10% of buyers.

    What matters a lot is price of features. I find it hard to find any manufacturer in Australia that sells a safety pack cheaper than Toyota, yet the take-up rate is still so low.

    Furthermore, with the development budget and claims by Holden, I find it rather surprising that they can’t achieve a 5-star NCAP safety rating.

    Also, yes, the Corolla would lose to the Commodore in a frontal collision, but in situations as tested by NCAP, such as frontal offset with a stationary object and side impact by the same thing, a 5-star car protects occupants better than a 4-star one, as points are allocated to the amount of force placed on occupants at various points. Yes NCAP does not model head on collisions nor does it do collisions from the rear. However, despite all the people arguing against it, it is the only standardised measure. I’d rather have one measure to go by than none. In an ideal world, NCAP would test a car from 100 different scenarios, but financial limitations prevent it from doing so.

  • Squishy

    Paul, I agree with you, but there’s no denying that it’s certainly made the Commodore more competitive than it was previously. And given that it’s been selling pretty strongly in recent times, this will only serve to give it a stronger short-term boost.

    As Dingo would know, my money’s where my mouth is – my ride’s a ZR6 :)

    Although Dingo, I disagree with you on the ‘classy and sleek’ and ‘eye catching presence’ bits though – the Aurion in its AT-X form looks a lump just like every other large car, Commodore included, to me. And while the Sportivos are much better looking, I dunno, it still feels like it looks like a lump with a spoiler :) Bring back the Supra!

  • Aston

    jamezolu, your statement – If you had the choice of having the same accident in a 5 star 1300 kg Corolla or a 4 star 1800kg Commodore … you’d choose the Commodore every single time. The size and weight of a Commodore would assist in the accident every single time.

    Is incorrect! What matters is the strength of the safety cell and pillars! Size and weight of a car will not assist you in an accident.

  • http://AustralianCarAdvice Dingo

    Compare apples to apples – a Barina would come of second best to a Yaris !!

    Barina – 2 stars
    Yaris – 5 stars

    Astra/Viva – 4 stars
    Corolla – 5 stars

    Camry – 4 stars
    Epica – ??… but i would be confidant to suggest that the Epica won’t score as well as the Camry.

    Aurion – 4 stars (30/37)
    Commodore – 4 stars (27/37)

    Regardless, Toyota’s range offers a very competitive crash rating market.

    Squishy – point taken. I like the Aurion though and i reckon it is a very nice car. If i had the money i wouldn’t hesitate to purchase one. Toyota has done a really good job with it and i believe it will have relative success. The TRD Aurion is sure to give greater recognition and no-doubt improve sales over time.

    However, i believe the new Falcon is the one to watch out for… it will be interesting to see how Toyota and Holden respond to it.

  • Paul

    QUOTE = jamezolu, your statement – If you had the choice of having the same accident in a 5 star 1300 kg Corolla or a 4 star 1800kg Commodore … you’d choose the Commodore every single time. The size and weight of a Commodore would assist in the accident every single time.

    Is incorrect! What matters is the strength of the safety cell and pillars! Size and weight of a car will not assist you in an accident.

    Yeah exactly… I posted a msg but it didnt appear about that. To put it simple for those who are abit slow and think bigger is better, a crumple zone is first line of protection… airbags your second. NOw considering the Corolla has knee airbags I would want that car in a hypothetical head on within a Commodore every day of the week.. as lower body injuries are common, which regular airbags and your beloved VE Commodore (and Aurion for that matter) provide NO protection for. Now you could argue the Commodore is better as it has a larger crumple zone… however given the fact that the Corolla scored better it then comes down to the effectiveness of it, and the Corolla is obviously superior. Not to mention that they test other things like side impact, and the regular Commodore does not provide ANY protection for this, both the Corolla and Aurion do… and mind you this is the most vulnerable part of the car as their is only a few millemtres of metal protecting between you and another cars bonnet.

    QUOTE = I disagree with you on the ‘classy and sleek’ and ‘eye catching presence’ bits though – the Aurion in its AT-X form looks a lump just like every other large car, Commodore included, to me. And while the Sportivos are much better looking, I dunno, it still feels like it looks like a lump with a spoiler

    Yeah base model isnt great… but on a crappiness scale 10 being really ugly the Omega sits at 9 for me, the Aurion ATX at 7. But yeah once you got up the range the Sportivo is eye catching, everytime you see one it stands out from the crowd as its differentiated from other models… the SV6 on the other hand isnt significantly differentiated because the kit for example is the same as the body colour etc.

  • Squishy

    Paul: “But yeah once you got up the range the Sportivo is eye catching, everytime you see one it stands out from the crowd as its differentiated from other models…”

    It’s funny you mention that, because about a week after I placed the order for my ZR6, I saw ahead a black Aurion with a spoiler and thought “damn that looks good! That’ll be mine soon!”

    Then when I got closer, I realised it was just an AT-X with the spoiler, but the owner just looked after it, kept it polished and clean and sparkly. That’s primarily why I don’t think there’s that much difference visually between a base model and a Sportivo variant. But I agree – I dislike the looks of the base Commodore.

    Dingo, I have to agree, I’m looking forward to what the new Falcon will do to the segment. I think though, it’s bad luck for us that the Aurion and the VE Commodore came out so close to each other. For best competition and innovation, a new generation from each of the makes should appear each year in rotation, so that there’s a chance for a make to bring new ideas and technology, and other makes discount or provide new kits in order to make up for their older technology (eg, Commodore Lumina at the moment).

    For both the Commodore and the Aurion to come out at the same time limits innovation and bargain pricing. Although, it’s enough to be said now that the Commodore blinked first :)

  • Paul

    ^

    I dont think Toyota will offer any packages like Holden has… the Aurion with its features list and pricing is at the lowest or at least very close to the lowest it will be. The Commodore is just equal to it now really (give or take… rear parking sensors vs 6 speed etc)once you add airbags on top making the Lumina $35,990.

    Interesting marketing though by Holden, they have stated the Omega was for fleets… now their is some advantage in brining this kind of package out later HOWEVER I think the detramental part of its outweighs this, as a number of reviews have compared the Omega with its lack of features for prviate buyers. I would have thought it would be wiser to offer this currnet spec Lumina at $35k (like the Omega) and have the Omega the cheaper $32k one with less features designed for fleets.

  • JW

    Toyota don’t actually release special editions all that much. Sometimes, though not so commonly, they will add an extra model to their range, although permanently until the next facelift or new model comes along, such as with the Camry Altise Sport and Altise Limited.

    Toyota does this in order to preserve their resale values for the loyal customers that buy their cars. You can be pretty confident that after buying an Aurion or a Camry, Toyota will not release a car with free alloys, and other extra options and be priced below the original price of the base model.

  • Ben

    When the AU came out at the end of 98, I thought no car could ever look that ugly. Holden, you proved me wrong, I apologise for you billion dollar fuck up to copy Ford and Bmw!!!

  • Paul

    Lol

    Yeah JW your right on, thats a good part about Toyota and others… they dont use dirty tactics making customers buy their inferior product so they make nice profits and then when its drying up they finally bring out the edition that should have been their in the first place, as we see with this Lumina only now matching the Aurion. Now Id say usually its a business thing, so its ok to do this, but its not so simple… they are using the blinded loyalty of Holdenites (the same loyalty that builds their business) because they know they will buy Omegas and pay extra for basic features like A/C initially and then they bring out new models and make a killing from it all.

    Holden does not mean a great deal to Australia… they mean a great deal to U.S wallets – This is never more true with their head honchos, not sure about the new guy but in the past they were yanks… now who the hell you think the yank is looking out for!?.

    Im willing to say this now with some confidence, OVERALL Ford for mine are the most Aussie brand and then who knows between the rest, because you cannot say a manufacter who has had 5 cars in their range from Korea, has foreign CEOs and uses an increasingly large number of Korea sourced parts is Aussie! Oh but I spose they compete in the V8 supercars… and they do have that Kookaburra in their VE Commerical…………..

  • Squishy

    It’s not really fair to be too harsh on Holden though.

    If I remember correctly, they had a ‘private sale only’ $500 option pack on the Omega which included alloys, air-conditioning and other private-buyer wants, if not the curtain airbags. At that point, its pricing wasn’t too far off from the Aurion, which is fair enough, given that it a) has the market leadership; and b) it was released first.

    Too true about Toyota not releasing many special models just to boost sales – half of Toyota’s sales pitch is the reliability, the other half is security in resale price. It’ll do whatever it takes to ensure that it doesn’t jeporadise (I can’t spell :P) either.

  • Paul

    Maybe alittle harsh but $500 for their option pack + $2000 for the airbags and your $2500 over the Aurions price… and market leadership, well their are other features like the 4 speed tranny and least powerful engine to consider as well which you will be paying more for.

    Be interesting to see how the Lumina goes, traditionally Holden sell 80% to Fleets… so if the VE has been taken up by the public and the billion dollar investment was a good one, we should see that figure change slightly at least.

  • Andrew. M

    Paul you love your fleet figures. how much does toyota sell to fleets, cause i see a lot of toyota fleet vehicles too. corollas, camrys, hilux and prob every single hiace van on the road. and if you have a quick look at the fleet auctions pages you will see them show up there too

  • Forget about It Faggot

    Not anywhere near as Holden and Ford… and we are not counting Hiace Vans or Hilux’s lol – they are specifically designed for fleets really. Im talking about passengers cars.

    And here are the stats for fleet sales based on the manufacturers top selling fleet vehicle:

    Faclon : 88%
    Commodore : 81%
    Corolla : 60%

    It comes as no surpise given the COmmodores fleet sales that they are the most sold vehicle in Australia, with the Corolla second. But once you only count privates sales (ie people who looked for THE best car for their own hard earned cash) the Corolla is first and the Commodore doesnt even list in the top 5! Maybe now you can appreciate what Im getting at.

  • Forget about It Faggot

    ^

    ROFL that name isnt aimed at you… another guy from a the GT article!

  • Andrew. M

    who ever posted the last couple, (paul?? is that you?)

    yes hiace etc does rate because they make up sales for toyota as a whole. what people are saying is that holden is 80% not commodore so by comparison the whole of toyota should be compared aswell. also if you want to go passenger vehicles yes you have corolla as stated but you must include camry in that total.
    also did you make a typo cause you said corolla was 2nd most fleet sales and yet you show falcon with 88%??

  • Squishy

    Andrew .M, it’s second most selling car, including fleet sales.

    Falcon sales as 88% just means that they can’t find private buyers to take them.

    On the other hand though, I’d question that stat, and wonder how many of the ‘fleet’ purchases are actually companies who novate lease, and so the vehicles are actually ‘people’ choices instead.

  • Andrew. M

    yes i do question the stats aswell. i do see a lot of falcons out there that are private purchaces.maybe the stat is for base models, not including XR’s etc. and yes many companies give a choice to the reciever especially since it is part of a salary package, so they have to.
    also if they are selling less overall and the fleets still take the same amount then the percentage would swing the way that it is.

  • Paul

    It includes all… the Commodore is #1 private sales Falcon #2 and Corolla #3. They may be given the choice between a Falcon or a Commodore not neccesarily the competition as many places believe it or not want to keep an ‘aussie image’ and dont care if the car doesnt last (they get rid of it before then). Also given that under this salary packaging they will also get the running costs of the car down a well…. they would also again not care about things like fuel efficiency or issues with the car.

  • Paul

    I meant fleet sales *

  • Dan

    Hey guys,

    I own a 2007 Holden Commodore Lumina and I have a fuel consumtion issue. The Commodore is supposed to consume 10.9 liters per 100km; however my car consumes 18 liters per 100km in suburban driving. Now I believe that I ‘m a regular driver not overly aggressive in my driving. Since the commodore is a relatively new car I have contacted my dealer about this problem, but they have been explaining to me that the car needs to travel 5,000km, 10,000km m then they told me 15,000km; the car has now driven 16,500km. So the dealer is rejecting tht my car has a fuel consumption problem.

    I am curious if anyone here has had a similar problem or can point me in the right dirction to get my car fixed.

    Any assistance would be much appreciated.

    • CrustyTheClown

      The question remains why buy a 6 cyl. sedan and a large one at that to sit in traffic and idle along burning heaps of fuel?

      Should have purchased a more suitable vehicle in the first place, like a Corolla/Lancer/Civic/Mazda3 etc etc

  • ABMPSV

    When you change oil use 5W-30 or 5W40, pump up tyre pressure to 34-36 psi, do not carry extra weight, accelerate easy. You should get around 15 L/100km but not in heavy traffic. Other solution is sell it and buy a diesel car! Good Luck!