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by Tim Beissmann

Ford Motor Company has applied to trademark the term ‘EcoBeast’, sending enthusiasts into overdrive speculating just what the car maker could be up to.

The EcoBeast application, discovered by automotive website Motrolix, was filed with the United States Patent and Trademark Office on December 22 under the ‘automobiles and automobile engines’ category.

The name is a play on the car maker’s EcoBoost engine family, suggesting the company could be plotting a more beastly take on one or a number of its new-generation turbocharged powertrains.

Some are speculating that the EcoBeast name could be applied to Ford’s new F-Series Raptor pick-up, which is rumoured to be powered by a twin-turbocharged V6 EcoBoost petrol engine.

Another possibility is that Ford may be reserving the EcoBeast moniker for a future high-performance concept.

Ford-EcoBeast-Trademark

A number of Ford owners already use the EcoBeast name to affectionately refer to their cars, including some Fiesta and Focus ST owners who draw extra attention to the final two letters of the name, as with the top image.

Ford’s EcoBoost range currently features three-, four- and six-cylinder engines ranging in size from 1.0 to 3.5 litres.

EcoBoost engines are currently available in Australian versions of the EcoSport, Fiesta, Focus, Kuga, Mondeo and Falcon.

The new Mustang will introduce Australia’s most powerful EcoBoost engine when it launches in December with a 233kW/432Nm 2.3-litre four-cylinder powerplant.




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