Toyota loss balloons to US$8.6 billion | Car Advice

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Toyota loss balloons to US$8.6 billion

By David Twomey |

Showing that even the apparent mighty are not immune in the current financial times, the world’s biggest car maker, Toyota, has forecast a much bigger than expected loss of US$8.6 billion.

Toyota Motor Corporation, announcing its latest results in Tokyo, said it would also sell about one million fewer vehicles this year, leaving it desperately trying to cut costs in the grip of a severe market downturn.

The global crisis that has battered demand for cars and pushed US rival Chrysler into bankruptcy has hit Toyota hard, reversing its rapid expansion into overcapacity almost overnight.

Reuters Newsagency says that currently dozens of Toyotas factories stand half idle.

The Japanese giant posted its first-ever consolidated operating loss last year after a record profit the year before.

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For January-March, Toyota piled up a $6.9 billion loss, in line with most estimates, and cut its annual dividend by nearly 30 per cent, the first cut since at least 1994, when it changed its reporting period.

While the entire industry is caught in the slump and seeking to offload cars piled up in stockyards, Toyota has been especially vulnerable due to its exposure to the United States and Japan, where sales have plunged to unpredicted lows.

Reuters says that even in China, where the market has risen, Toyota has bucked trend with a fall so far this year.

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“Toyota’s outlook was worse than I’d expected. The company expects a really tough time for the first six months,” Reuters quotes Naoki Fujiwara, a fund manager at Shinkin Asset Management, as saying.

“I expect the bottom for the auto industry is the April-June period, followed by a slow recovery.”

Toyota President Katsuaki Watanabe was more downbeat, stopping short of predicting when sales would pick up in major markets, or when the company would return to profitability, as it remains saddled with excess capacity.

watanabe

In a rare Toyota admission of failed decision making he told a news conference: “Of course the external environment doesn’t help, but we were lacking in the scope and speed of dealing with various problems and issues, and for that I am sorry.”

For the year to next March, the maker of the Prius hybrid forecast an operating loss of 850 billion yen, more than double the average forecast in a survey of 20 analysts by Thomson Reuters.

The bleak forecasts prompted ratings agency Standard & Poor’s to downgrade Toyota’s long-term debt ratings to AA from AA+, with a negative outlook.

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Toyota said it expected its global sales, including subsidiaries Daihatsu and Hino but excluding cars sold by joint ventures in China, to fall about 14 per cent in 2009/10 to 6.5 million vehicles.

Mr Watanabe said that would knock 800 billion yen off the operating level this year, which Toyota aims to offset with cost cuts.

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To return to profit, Toyota must sell more cars or cut costs further, Mr Watanabe said. But he predicted the US market would be around 10 million vehicles at best this year, down from more than 13 million in 2008.

Toyota is hoping the launch this year of a third-generation Prius will ease some of its sales slide and production cuts, even though it is cutting the price of the popular model to bring it closer to Honda’s new Insight hybrid, meaning its contribution to profits would be smaller than planned.

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Domestic rival Honda Motor Co last week forecast a small profit for this year thanks to its relatively healthy motorcycle business.

“Compared with Honda, Toyota has a lot of larger models and a lot of excess capacity globally,” said Koichi Ogawa, chief portfolio manager at Daiwa SB Investments.

“By 2010, cost cutting and capacity reduction may be taking effect, so they could break even then.”


 
  • Reckless1

    Farmers have this thing called averaging, where they average their income over 5 or 7 years to work out how much income tax they should pay. This allows for drought and bumper years to be smoothed out.

    I daresay the Toyota average income over the last 5 years and the next 5 years will still be a profit.

    It’s great to see that Honda has forced them to stop gouging with the price of the Prias, but having said that, those who are gullible enough to think they are saving the planet by buying a hybrid deserve to get fleeced.

    What’s the bet that clean rubbish disposal is one of the things to be pruned in the cost-cutting……..

  • Tom

    As this article says, Toyota was particularly vulnerable to the slump in sales because unlike GM, Chrysler and Ford, Toyota were expanding production just before the crisis hit, whereas the others were already in the process of downsizing production to meet lowering sales.

    Still, shows Toyota aren’t the magical, utopian style manufacturer that many people think they are.

  • Frenchie

    We will see what happens in Q2. Hopefully Toyota President Katsuaki Watanabe prediction of a quick recovery for the industry comes true!

  • Frontman

    Whats more is that Toytoa has spent so much in trying to get into every market niche with only moderate success (comparatively) that they will still be suffering after people like Ford are back ontheir feet.
    Vehicles to point at are Tundra, Prius and Lexus. Tundra hasn’t scratched the surface of the pick ups market. Prius is being out performed by Fusion and Insight, and Lexus (whilst selling some vehicles) aren’t getting close to changing the semi luxury and luxury global markets. However billions of dollars have been spent on R&D and marketing.

  • G man

    I love how you have included the logo with “oh what a feeling” OUCH!

  • Captain Mainwaring

    A minor blip on the road to world domination?
    Maybe not.
    They will over-react to this, cheapen their cars even more and make them even more conservative. In the process they’ll give their market away to Hyundai, Honda and Mazda as they strive to become the new GM.

  • Aki

    Captain Mainwaring…
    I’m not sure if you have studied Toyota much, or know much about them… the Japanese comnpany that is..
    Before it was Hyundai the next Toyota… now Toyota the next GM.

    First off, Toyota’s company structure is no way near like GM. The employee/compensation issue doesnt exists also.
    Second as pointed out by the article briefly, Toyota has experienced massive expansion the last 5-7 years.
    This brought 2 issues… rapid expansions created quality issues as production volume increased dramatically, new plants were established and new assembly lines created… Toyota’s president is aware of this and had this as number priority to be “fixed” within the next year or 2.

    Unfortunately, the crisis happened and now the over expansion, high volume of production etc they all contribute to the massive loss.. again as pointed out by the article..

    its a case of bad luck…

    Toyota is just a manufacturer afterall and as all, affected by low demand high supply issue.

    The next president has already have plans to “change” Toyota, sighting Mazda, Honda, Nissan etc as over taken them in terms of “interesting” cars…

    Toyota isnt ran by americans like GM.. and isnt even near structured like them….its almost ridiculous.

  • Aki

    And who wants to be like GM?

    Its incredible you’d post that…

  • Captain Mainwaring

    Aki, you seem to be presuming a lot. I have probably studied the world car industry for a lot longer than you have. I would have thought that Toyota has experienced massive expansion for the last 50 years, not just the last 5-7 years.
    This is nothing about company structure, compensation etc., and of course nobody (not even Toyota) wants to be like GM is now.
    The point is, that Toyota suffers from excess bigness. ie. huge, as in ‘hard to turn around’, ‘inflexible’, ‘hidebound in bureaucracy’. Like GM was in the sixties when they assumed that they could continue to prosper on their own momentum.
    I know Toyota is smarter than that, but the pure fact that they ended up with far too much capacity and too many boring models proves my point.

  • RoFlmaTiC

    This is a well-needed reality check for Toyota!

  • chad

    Here here Captain, go VAG.

  • Falcodore

    I have a theory that part of the reason is that the old people thay used to buy Magnas and migrated to Camrys/corollas arent buying cars in the present climate. I can see the private market for Camrys/corollas bottoming out.

    In the words of The Fact/SOB, but twisted around, the less old, oblivious, bad (eg. dont know the road rules) drivers on the road, the safer the community.

  • Reality

    I guess the positive side to this story is that they still expect to be around next year in the same form just not with the same amount of money.

  • Falcodore

    Plus old people tend to die, which means no repeat customers. Another nail in Toyotas coffin.

  • mark

    falcodore, when a under 25yo wraps there commodore or falcon around a pole there is no repeat customers aswell!

  • Falcodore

    Yes, true Mark but young people (if they survive) buy new cars throughout their lives (unlike old ppl who die).

    Thats where Toyota will fail unlike companies like Mazda etc who market to younger ppl while not offending the older generation.

    Toyota appeal to older ppl, i see it every day unfortunately.

  • Spitfire

    Falcodore, young people if they survive, become old and then become Toyota buyers. Therefore there will be a customer base for Toyota forever.

  • Spitfire

    Oh and another thing. Demographers are constantly telling us that the population is ageing. This can only mean there will be more Toyota’s on our roads.

  • Falcodore

    Spitfire, people are creatures of habit, so hopefully they keep buying Mazdas, Fords etc we wont have to worry about so many bad drivers.

    But if they do buy Toyotas then D’oh!

  • Falcodore

    I’m gettin older every day Spitfire, but be buggered if i’m gunna buy a Toyota.

    Just convinced my brother to go from Toyota to Mazda so maybe there’s hope yet.

    They need to get some “soul” back into their cars.

  • Andronicus

    @ Falcodore
    “…the less old, oblivious, bad (eg. dont know the road rules) drivers on the road, the safer the community.”

    You could also say the less young drivers on the road the better too. I worked for just under 6 years as a Paramedic and although there were a few, I rarely attended crash sites that involved ‘old’ drivers. I can’t tell you the number of sites I attended that featured younger drivers including a large number of probational licensees, but it was usually the case on a call out.

    Also I did attend quite a few accidents involving sales reps. Go figure.

    The community would benefit from better, safer drivers in general, not just less of those that fit into an age demograph.

  • Falcodore

    True Andronicus, young ppl tend to take a lot more risks. But older ppl (mostly Toyota, Magna drivers) should know the road rules better. And i see a lot more older, Toyota drivers doing stupid things than younger drivers.

    AS ive asked my mother, who thinks she is a good driver cause she hasnt had an accident (and drives a Corolla). Have you ever looked in the rearview mirror to see how many accidents you’ve caused?

    By the way, she isnt a good driver. shes too scared to drive into town let alone on the open road.

  • Reckless1

    Falcodore, you are the reason some people support selective breeding.

    You state your brother is old, because he is/was a toyota owner (now Mazda) so he automatically changed from an old person to a young one, did he?

    My mother is 80, and drives a Mazda, and is about to buy another Mazda.

    For you education, since you are clearly not educated, the rule is this – It takes only ONE exception to disprove a theory, even if there are thousands of examples that might support it.

    Since my mother is old, and buys cars you theorise are for young people (Mazda), your theory is disproven.

  • Wheelnut

    Another loss for Toyota; this could change their plans in relation to the number one thing thats making the biggest loss for them… their under-performing F1 team.

    That is they may pull out of F1 and decide go back to a WRC which they used to dominate and were world champions

    Mind you a number of car manufacturers have either pulled out or are thinking of pulling out of WRC [factory backed teams] so it be that Toyota are the only ones in WRC

  • Sam

    I just hope that toyota use the simple method of making their cars cheaper to move some stock. They are notoriously difficult to get a good deal out of. Plus, their range is hardly class leading these days so they needn’t be price leaders. A 10% price reduction across the range would do wonders for their sales. And I bet they would still turn a huge profit.

  • figjam

    “wheel nut” as usual you talk about things you clearly have very little knowledge about! how is coming 3rd only 1 point behind red bull racing in f1 under achieving? under achieving is merc on 13 points and bmw on 4 “thats right 4 points”! this is only a flesh wound to toyota with every one making a loss toyota could do this for 5 years and still only be using there petty cash tin!

  • Tom

    Figjam relax. You can’t argue that Toyota’s participation in F1 has been so far underwhelming. They have been the highest spending team for the past 7 years, and yet have only just started to consistantly get points, massively helped by their (now successful) interpretation of the FIA rules on diffuser design. Now that the other teams have nearly caught up, they will slip back down the team points ladder. Ferrari’s new diffuser and aero package is noticeably faster, as seen by Massa’s performance over yesterday, Brawn is faster, Red Bull is faster, and now Williams have some serious pace as well.

    You are right, Toyota had a massive mountain of cash, this result while poor isn’t threatening their existance. But Toyota have also shown in the past to be very intolerant of losses, and it was heavily hinted by Toyota execs at the start of this year that if they don’t win one race, Toyota would most likely pull the plug on F1. This loss, being larger than they were expecting, will probably make that more likely.

  • Falcodore

    Reckless1, when did i say my brother was old? Thats right i didnt!

    If you actually bothered to read and comprehend my comment YOU might actually learn something.You are obviously the one who needs educating, but judging by the usual tripe you sprout on about on here i doubt that would be possible so maybe euthanasia would be a better option for you? ;)

    By the way, i was only using Mazda as an example because when it comes to bad drivers and the brand of car they drive, Mazda consistantly rate near the bottom, whereas Toyota consistantly rate at or near the top. Had nothing to do with age demographics Theres some education for ya…mate!

  • Bait Fish

    Toyota can fix there cash flow problems by “Changing The Game”,the same thing they did with the Aurion to make it the best selling large car in Oz.

  • Wheelnut

    FIGJAM I wasn;t talking specifically about the current season – Toyota have been competing in F1 for the last 6 years yet they haven’t been able to win a number of consecutive races let alone a championship despite the fact that they have an annual budget thats bigger than BMW McLaren and Ferrari Combined.

    I mean given that Toyota [and their fans] have always had the idea that they can enter a new market and completely dominate that particular sector showing their more established / experienced rivals how its done…
    why haven’t they been able to do it in F1.

    With all the money time resources and trchnology that they have put into it surely you would expect it to have resulted in somethinhg motre than a solitary podium finish?

  • Bavarian Missile (.)(.)

    oh really …skip skip skip,lalala ,Im going to have a really good mothers day after reading this!

    Figjam/Sick of Boagans and any other aliases you want to go under………Toyota arent moving forward they are going backwards and that flesh wound is developing into a large gash in their money bank! How much money has Toyotas bank account gone backwards in the last 18 months?

    Quote “Toyota is hoping the launch this year of a third-generation Prius will ease some of its sales slide and production cuts, even though it is cutting the price of the popular model to bring it closer to Honda’s new Insight hybrid, meaning its contribution to profits would be smaller than planned.”

    pffffffffffttttt banking on one car thats too expensive not as well built as a Honda or its reputation,Im guessing this will be the start of many more losses announced for Toyota for the year !

    Americans havent got any money Toyota or havent you realised that yet! They want bargains not over priced white goods at the moment.

  • Falcodore

    ^ Lol.That comment suits your username really well.;)

  • Toyota (TM) is Mortal

    Toyotas suffered several of the indignities that other car firms have faced for the last two years.

    The No.1 auto firm in the world lost money in the last quarter, a total of $6.9 billion. S&P cut the company’s rating. Toyota cut its dividend.

    Toyota also forecast that its loss for the next fiscal year could be more than $8 billion.

    The announcements highlight the fact that superior products, marketing, distribution, and a strong balance sheet do not mean much when an industry goes into a flat spin. Toyota is now at the mercy of the global recession as much as any other of its well-run and well-financed peers. As rivals like Fiat and VW get stronger, Toyota may actually lose some of its advantages as the worldwide economy recovers.

    Toyota’s capital position will keep it afloat, but, like every other car company with global operations, it may take years for its earnings to recover.

  • Bait Fish

    Falcondore – Like a Prius on an interstate expressway,late at night,mixing it with Interstate bound semis.

  • Bait Fish

    If they want to cut costs DROP THE F1 TEAM,$400mil a season for what ? ? ? ? ?

  • Bait Fish

    They should enter the Liechteastein national rally championship,competion is fearce.Im sure they could enter and develope a car thats lightyears ahead of the locals so they can win,it would be a new challenge for them.

  • Bait Fish

    Ever seen a prius do a burnout,I have,It smelt like a fanheater full of dust.

  • figjam

    now! now! bm i was waiting for your backup support of wheelnut can’t he fight his own battles? regardless of what you say toyota always will be the no1 choice of millions of people around the world, as i said this is only a flesh wound in the giant sumo warrior!

  • figjam

    oh and wheelnut i am the first to say about bloody time toyota in f1 starting doing something,but they have now!! what they spend on f1 is a only a drop in the ocean to them!

  • figjam

    oh and bm its amasing how well those “white goods” sell isn’t it? WHAT MARKET SHARE DOES TOYOTA HAVE IN AUSTRALIA but then again they are the BEST in the world!!!!!!!!!!!!!!

  • Bavarian Missile (.)(.)

    Sick of Bogan /Figjam/

    Quote ” toyota always will be the no1 choice of millions of people around the world, as i said this is only a flesh wound in the giant sumo warrior! ”

    Says who, you ? pfffffftttt your confusing fact with fiction ricer boy!

    Bigger they are the harder they fall , *TIMBER* Toyota !!!!!!!!

  • Bavarian Missile (.)(.)

    Sick of Bogans/ Figjam ……….do you have a dictionary at your school ? Perhaps you should bring it home with you next time if you want to try blogging with the adults… :)

  • Clive Matthew Wilson

    Isnt it ironic that its taken over 50 years for Toyota to become the most popular car company in a number of markets in a number countries including Australia.

    Yet at the same time the number of recalls [worldwide]relating to Toyotas have also increased.. to the point where they are on the verge of overtaking Ford and GM-H

    Mind you; the thinner you spread your resources the more you sell the more likely you are going to have mechanical problems and build quality issues – which unfortunately got Toyota are the two main things their reputation is built on

  • RoFlmaTiC

    No that’s not ironic at all. You may do well to look up the term.

    Are you saying that the drop in profits is to do with Toyota’s build quality Clive?

    If you were given a multiple choice question what has caused Toyota’s drop in profits:
    A) Decline in build quality and mechanical problems
    B) Global financial crisis

    Would you answer A?

  • figjam

    good i hit a nerve bm! sorry about the spelling i think AL has set in,by the way how’s bmw going in f1??????????????

  • Forza M

    Figjam,

    Let me answer your question.

    Shithouse

  • Bavarian Missile (.)(.)

    Your not smart enough to find a nerve Sick of Bogans/Jammed your Fig ,so dont give yourself any credit.

    Its the start of F1 for the year so lets see how the rest of the season ends up for them,either way they’re way ahead in previous wins to Toyota :)

    I can goggle their accomplishments in Motorsport for you if you like, Toyota are the masters of White goods BMW the masters of engines,nuff said!

  • Clive Matthew Wilson

    No I’m not saying that Toyota’s losses are entriely due to the steady decline in the level of build quality or the increase in the number of recent recalls involving Toyotas. However; they are a contributing factor.. Particularly when Toyota give their customers half-arsed excuses/solutions.

  • Bavarian Missile (.)(.)

    quote
    10 May 2009

    Toyota is prepared to walk away from Formula 1 if the FIA pursues its controversial budget cap initiative from 2010 onwards, claiming that a two-tier system ‘is not the right direction’ for the sport to be taking, makes no ‘common sense’ and ‘would make a huge number of people redundant’.

  • Wheelnut

    I read a similar article on Autoblog a couple of days ago.

    Yet again seems that Toyota are reluctant to compete in motorsport unless the governing bodies make changes to the rules which [specifically] suit Toyota.. Just as they did with V8 Supercars.

    Toyota [and their fans] tried to make people [who don't know anything about V8 Supercars] think that the V8s rules and regulations are too restrictive just because AVESCO said No to the rule changes that Toyota demanded..

    Yet they were more than willing to accept the rules and regulations laid down by Bernie Ecclestone and the FIA – However; it appears that that soon could change.

    If Toyota were as superior as we are lead to believe; then surely they would be able to adjust to the changes and still manage to be competitive let alone win a race..?

  • Wheelnut

    If Toyota can’t win a race/championship on a budget that’s greater than the other 3 major manufacturers combined –
    I don’t hold much hope for them when they have budget restrictions imposed on them

  • Bavarian Missile (.)(.)

    Quote “Last quarter’s financial news has been brutal for all that have reported, but the biggest blow has just come from one of the world’s most successful automotive powerhouses. Toyota has posted a last-quarter loss of $7.7 billion; the worst loss of the company’s 71-year history and worse than even GM’s just-reported loss of $6 billion. Toyota now expects to lose $5.5 billion for the year ending March 2010, surpassing the $4.4 billion it lost in the just-concluded year.

    The reasons for Toyota’s reversal of fortune is well documented. Global sales were down 21.9% last year, with the most stark losses occurring in the U.S. and Europe. The Yen also made strong advances against the U.S. Dollar, further hurting the Japanese automaker. While sales took a big dive during the last fiscal year, Toyota expects to lose another one million unit sales globally in the next year.”"end quote

    Dont tell me Toyota arent hurting! Your living in lala land if you think its pocket change to them!

  • RoFlmaTiC

    Yeah but Clive, only just over a year ago Toyota was making their highest profit ever. Unless you are saying that all of the sudden the build quality of toyota has dropped in the last 12 months, then their financial predicament is nothing to do with the quality.

  • Frenchie

    Sounds like a “get out of jail card”, for Toyota. Lets blame FIA for our failure to command F1.

    Toyota gets out of F1 end of year and saves millions.

  • sick of bogan

    How Toyota Defies Gravity
    Its secret is its legendary production system. Though competitors have been trying to copy it for years, nobody makes it work as well as Toyota.

    Alex Taylor III
    Reporter Associate Jeremy Kahn
    Fortune Magazine

    Two days a month, more than 50 automotive executives and engineers travel to a sprawling manufacturing complex in Georgetown, Ky., to learn how Toyota makes cars. The tours, which include an intensive question-and-answer session, last five hours and are booked months in advance. Although the visitors all work for competing automakers, Toyota charges them no money and places nothing off limits. Lately Ford and Chrysler technicians have been regular visitors to one of the two assembly lines, while General Motors personnel have demonstrated a particular interest in the powertrain operations.
    Toyota flies

    Toyota’s showing the opposition how it makes cars is a bit like Coke’s giving Pepsi a peek at its secret syrup formula. The Toyota Production System on display at Georgetown applies not just to manufacturing but also to almost everything Toyota does, from product development to supplier relations and distribution. But Toyota officials don’t mind. Deep down, they know that the TPS techniques that visitors see on their tours–the kanban cards, andon cords, and quality circles–represent the surface of TPS but not its soul. Toyota isn’t worried about giving away any important secrets on a plant tour.

    That may sound arrogant, but the evidence supports the conviction: Despite years of imitation, nobody has succeeded in displacing Toyota as the world’s most proficient auto company. Mercedes-Benz may dazzle with its sophisticated engineering, Honda with its engine technology, and Chrysler with its styling. But Toyota sets the standard in efficiency, productivity, and quality. GM officials say Toyota is the benchmark in manufacturing and product development. A high executive at BMW whispers that, national pride notwithstanding, he regards Toyota as the best car company in the world.

  • sick of bogan

    The Corolla is a line of subcompact/compact cars produced by the Japanese automaker Toyota, which has become very popular throughout the world since the nameplate was first introduced in 1966. In 1997, the Corolla became the best selling nameplate in the world, with over 35 million sold as of 2007.[1] Over the past 40 years, one Corolla car has been sold on average every 40 seconds.[2] The modern Corolla shares only the name with the first generation car, as the series has undergone several major redesigns. The current North American Corolla is priced and sized in between the Yaris and the Camry.

  • sick of bogan

    Lexus Earns Best-Selling Luxury Brand Title for Sixth Consecutive Year

    Surpasses 300,000 Sales in Record-Breaking Year

    TORRANCE, Calif., Jan. 4 — Lexus surpassed 300,000 in annual sales for the first time ever in 2005, retaining the crown as American’s No. 1-selling luxury brand for the sixth consecutive year. Total U.S. sales came to a best-ever 302,895, up 5.5 percent from 287,927 in 2004.

    Since its inception in 1989, Lexus has enjoyed steady growth and expanded business, success the company attributes to its devotion to the pursuit of perfection and its total focus on the customer experience.

    “At Lexus, we believe that the ultimate success is a satisfied and loyal customer,” said Bob Carter, Lexus group vice president and general manager. “Our business model is based on treating every customer like a guest in our own home, which means providing the highest quality of attention and care at every level: from design conception to dealership and from purchase to service. This, more than any number, is our goal at all times.”

    The 300,000-unit milestone has been achieved only on three other occasions, by Cadillac, in the mid 1980s. Since that time, no other luxury nameplate has been able to reach this sales pinnacle, even in a thriving auto market.

    Sales of Lexus passenger cars achieved all-time record-breaking results with 151,226 units, an increase of 11.5 percent over 2004. The Lexus flagship LS 430 premium luxury sedan continues to be the segment leader with sales of 26,043 units. The all-new GS mid-luxury sport sedans and IS entry-luxury sports sedans contributed heavily to the record year. The GS 300/430 achieved best-ever year-end combined sales of 33,457 units. The GS 300 recorded best-ever monthly sales of 2,973 units, an increase of 305 percent, while the GS 430 posted sales of 458 units, an increase of 349 percent. The all new IS entry-luxury sport sedans, which debuted in October, enjoyed a best-ever overall combined sales month of 4,518 units, an increase of 573.3 percent over the same period last year. The IS 250 reported sales of 2,887 units, while the 306-hp IS 350 enjoyed sales of 1,631 units.

    Lexus luxury utility vehicles enjoyed a banner sales year, up 0.2 percent at 151,669 units. The RX 330 was the luxury utility vehicle sales leader in 2005 with 108,775 combined units sold, an increase of 2.4 percent over the same period a year ago. It was the second year in row for the RX to reach 100,000 units in annual sales. The RX 400h, the world’s first hybrid-luxury vehicle introduced in April, earned sales of 20,674 units in 2005. The GX 470 mid-size luxury utility vehicle recorded a best-ever sales month in December of 4,599 units, a 4.4 percent increase over 2004.

    In addition to record-breaking new-vehicle sales, Lexus Certified Pre-Owned (CPO) vehicle sales hit all-time record highs in 2005. Lexus CPO sales of 45,998 for the year were up 5.3 percent over 2004 calendar year totals. For the fourth year in a row, Lexus Certified Pre-Owned (CPO) Vehicles ranked first in customer satisfaction in the 2005 J.D. Power and Associates Used Vehicles Sales and Certification Study (UVSC).

    Well-recognized for the excellence of its vehicles, Lexus has topped J.D. Power and Associates Vehicle Dependability Study (VDS) for 11 years running. 2005 marks the fifth consecutive year with Lexus as the top-ranked nameplate in the association’s Initial Quality Study (IQS), making a clean sweep of five individual segment awards. The SC 430 topped the entire study, as well as the premium luxury car segment with the LS 430 in second. In the APEAL Study, Lexus had the highest number of models at the top of their respective segments: the GS 300/430, RX400h, LS 430 and IS 300/IS 300 SportCross. Lexus also ranked number one in the J.D. Power and Associates 2005 Customer Retention Study(SM), gaining 3.5 percentage points from 2004 to take the lead in 2005 by retaining 63.0 percent of its customers. The industry average was 49.6 percent.

    “Our bottom line is not a dollar figure, it is an experience — the customer experience,” Carter explained. “In recent years we have worked to expand that customer base by delivering the industry’s first luxury hybrid SUV as well as by continuing to improve upon already proven and loved vehicles.”

    Lexus’ focus on progress is reflected in the performance and innovation of the all-new IS and GS luxury sedans. The brand continues to make strides in multiple arenas with its ongoing dedication to expanding hybrid technology into other models. Design is critically important as well, with a whole new design direction leading the way towards vehicles that appeal as much to the eye and the senses as they do the driving connoisseur.

    “We started out to be the best,” Carter said. “We never imagined we would be the biggest. Lexus is about providing our customers the best possible experience. One that we know will keep getting better and better.”

  • sick of bogan

    For nine of the last 10 years the best-selling passenger car in America has been Camry, and Toyota marketers and engineers are taking no chances that it will suffer the same fate as Taurus.

    Increased competition from Korean as well as Japanese and U.S. automakers really sliced up the midsize car pie in the last decade, but Camry continues to set the pace.

  • sick of bogan

    Toyota Camry
    Top Ten Best Selling Vehicles of 2008
    436,617 Units Sold: Toyota, and specifically the midsize Camry sedan, has a well-earned reputation of providing transportation for the masses of Americans that just want to get from one place to another with a reasonable amount of style and a great deal of reliability. Those virtues were enough to earn the Camry some 436,617 sales, making it the best-selling passenger car in America.

  • sick of bogan

    Troubling economic times have hit many companies – especially carmakers – hard, tarnishing brand image and decreasing confidence in their fitness for the future. Toyota seems to have escaped untouched, however, with two recent surveys naming it the most respected company in the world and the most trusted automotive brand in Australia.

    A comprehensive survey by New York-based private research and consulting firm Reputation Institute took stock of over 1,000 companies’ brand images, evaluating respondents’ perceptions of trust, esteem, admiration and good feeling to determine the final result. Ranking as the only automobile manufacturer with a score of more than 80 – placing it in the top tier of all manufacturers – Toyota also finished first in five of seven categories overall, earning it the title of World’s Most Respected company.

    The product is the driving force, though volume sales pose risks
    Strong consumer perceptions of quality and value along with safety and reliability put the Toyota brand at the top of the charts. The way the company stands behind its products also influenced the results, showing that not only consumers, but the company itself, has confidence in the cars produced.op automotive brand in Australia, and not just in sales
    According to a survey by Australian Reader’s Digest, Toyota ranks as the most trusted brand in Australia as well. That trust is given ample evidence by the actions of the Australian buying public.

    The strong June market, and the record first six months of 2008, saw Toyota set several records for overall sales volume, putting it over 11 market share points ahead of closest rival, Holden. Total vehicle sales in June cleared 25,000 for the first time ever for any vehicle manufacturer in Australia’s history. Toyota also set a fiscal year record, selling over 247,500 vehicles, the first time any carmaker has broken the 200,000 mark.

    It’s clear that on the raw numbers alone, Australians have been voting Toyota the number one brand in Australia for quite some time.

  • sick of bogan

    Toyota was Australia’s best-selling brand in 2008 with 238,983 vehicles (23.6 per cent market share) followed by Holden with 130,338 (12.9 per cent of the market) and Ford with 104,715 vehicle sales (10.3 per cent market share).

  • sick of bogan

    Toyota was Australia’s best-selling brand in March with 16,608 vehicles (22.0 per cent market share) followed by Holden with 9,188 (12.1 per cent of the market) and Ford with 7,570 vehicle sales (10.0 per cent market share).

    Year-to-date, Toyota leads the market with 44,309 vehicles sold, followed by Holden with 26,979 and Ford with 20,986 vehicles.

  • sick of bogan

    FINALLY, WHITE GOOD IS BETTER THAN CRAP FLEET CARS.YES…TOYOTA OWNERS ARE BORING BECAUSE THEY DON’T HAVE TO OPEN THEIR CARS BONNET TO FIND OUT WHAT IS WRONG WITH THE CAR.YES…BOGAN HAVE NO TIME FOR BORING…BECAUSE THEY HAVE TO TRY TO FIXING THESE COMMON FAULTS FOREVER FROM DINOSAURS.BRAKES?RUSTS IN LESS THAN 3 YEARS OLD DINOSAURS?YOU NAME IT..YOU GOT THEM.BY THE WAY..HAVE YOU EVER SEEM THE BREAK DOWN TOYOTA LATELY?KEEP FIXING YOUR DINOSAURS.VERY FUNNY.

  • sick of bogan

    TOYOTA MADE 22 BILLIONS PROFIT LAST YEAR.NUMBER ONE BRAND IN THE WORLD….SHOULD I GO ON?THERE IS MORE IMPORTANT THINGS IN LIFE THAN HOW TO QUICK CORNER YOUR FLEET CARS.THE WORLD IS BIGGER THAN YOU THINK.TIME TO WAKE UP AND GET A LIFE.L

  • JasonP

    No SOB, you shouldn’t go on.
    You’re just as boring as the toyotas you love.
    We all know you can cut & paste, although I didn’t see the article where Audi outsold Lexus in Oz last year….
    http://www.carsales.com.au/news/2009/audi/audis-gain-toyotas-pain-14728

    In your world there would only be one car maker; no possibility of variety, fun, or attractive styling.

  • RoFlmaTiC

    Sick of bogan, please refrain from posting any more :)

    If it annoys me (a toyota driver) I can’t imagine what others might think.

  • Lukaas

    But JasonP

    Describe Attractive Styling?

    Isnt this trait based on each individual and NOT a FACT… basically you cannot say something is beautiful and call it a fact. It’ll never be 100% acceptance as BEAUTY is not a fact but an opinion. In contrary, yes in some instances a majority of people will have the same opinion that something is beautiful but it’ll never be taken as “fact”.

    Fact in here is that the market share is down significantly, Toyota had a record profit last year, so this year’s projection is compared to last year and the massive difference can easily be explained using sales between the year.

    Second, It is KNOWN fact that Toyota has been expanding tremendously the last 7 years and yes quality has taken a dip but not enough to call them “bad” cars. If some here can actually read japanese news, Toyota has acknowledged this issue and its one of the main concerns for them. Toyoda-san (the next president) has also addressed “excitement and quality” as main issues when he takes over. He knows that profit and concervativeness has dominated Toyota’s goals recently.

    Bottomline though, this economic crunch is hurting everyone and it shows that even an efficient manufacturer as Toyota is greatly affected.