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by George Skentzos

In the lead up to the world premiere of the Porsche Panamera at the Shanghai motor show, a select group of journalists were invited to a private unveiling of the new four-door coupe at the Shanghai World Financial Center in China.

The only problem was at 425 metres above ground level, the 94th floor of the world’s third-largest building is also the world’s highest event platform – leading to the dilemma of how to get the car up there.

The Panamera was far too long to drive into the freight elevator and as a result Porsche was forced to create a unique platform specifically for this event which allowed the car to be loaded near-vertically into the elevator.




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