This heavily camouflaged prototype is in fact the new generation Jaguar XJ which is confirmed to be radically different to the current model and far more modern.

According to Jaguar’s chief of design, Ian Callum, the outdated styling of the XJ has severely hindered sales, posting considerably lower figures than the much sleeker XF.

Its elaborate disguise ensures that the new design direction for the XJ will remain a secret for now, although subtle features can be gleaned from these images such as the much sharper new headlight design.

The underpinnings will remain relatively identical with Jaguar modifying the existing all-aluminium platform to re-use it for the code-named X351 which will make its official debut in spring 2011.