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The premium Hyundai Genesis lineup could soon see the addition of an SUV variant, according to one of the senior-most executives of the brand’s European arm.

Allan Rushforth, senior vice president and chief operating officer of Hyundai Motor Europe, suggested to CarAdvice at the Geneva motor show that a luxury-focused SUV would be a logical offshoot for the Genesis line.

Currently, the Genesis line consists of the new sedan (below), which has been confirmed for launch in Australia later this year, and the Genesis Coupe, which isn’t sold locally but will make it to market in 2015 when the new-generation model lobs.

Hyundai Genesis Exterior

But it appears those two Genesis models may only be the start.

“I think individually if you look at our product awareness, it historically has been highest in SUVs – which was our heritage eight to ten years ago with products like the Tucson [now ix35] and Santa Fe,” Rushforth said.

“Public awareness of Hyundai tended to correspond with their awareness of our SUVs – so theoretically, the gap between those vehicles and where we want to be with Genesis is less than perhaps some of the vehicles that came later and have still got a reputation to build,” he said.

“I suppose that’s a long way of saying maybe.”

genesis-logo

Rushforth indicated the new Intrado concept SUV revealed at Geneva (pictured top) may offer some hints as to what the brand is thinking for a luxury crossover model.

“When you look at this product here [the Genesis sedan], there’s clearly a chemistry which says Genesis, our reputation for SUVs in Europe, and the Intrado together could deliver something of interest specifically for the European market,” he said.

“I can’t give you a specific commitment to build Intrado tomorrow, but, you know, who knows,” Rushforth said.




  • delux

    You can’t be a true premium brand without having an SUV in your lineup.

    • pro346

      Ferrari would disagree….

      • delux

        It’s only a matter of time. An AWD or hyprid Ferrari was unthinkable only a few years ago. I was also alluding to the current explosion of premium SUVs.

  • F1orce

    That SUV above looks slick.

    Make it.