Peugeot to sell part of historic collection
March 30, 2009 by Matt Brogan
Peugeot has today announced plans it intends to to auction off part of its large historic and rare car collection to help raise funds for future conservation efforts.
The auction, to be held on June 14, will feature approximately 50 vehicles including classic passenger cars from the 1920-60 period as well as racing models and concept cars stored at the carmaker’s l’Aventure Peugeot (Peugeot Adventure) museum in Sochaux, eastern France.
Created in 1988, the Peugeot museum collection includes more than 450 cars, 300 motorcycles and bicycles, and thousands of other manufactured products that have worn the company’s lion trademark over the last 150 years.
Peugeot has not yet released a complete list of cars it intends to sell, but museum director Loic Henouil said that Peugeot will limit the sale to duplicates from its collection.
Henoui said that the Peugeot sale was part of daily business and that there was definitely no links between this event and the current economic crisis.
The French carmaker’s decision to cull its collection came just two months after General Motors sold more than 250 rare cars from its Heritage Fleet at a collector car auction in Scottsdale, Arizona.
Print it: 
What medium will they use to hold this auction? Would you have to fly OS?. Would they do it on E Bay? Does anyone know yet?
Usually respected auction houses.
Wouldn’t mind a 402 Cabriolet!
Wouldn’t it make more sense just to release a new car that people actually want rather than auctioning off the history of the company?
For instance, who actually wants the new 3008? That oddly proportioned SUV/People Mover thing. The Citroen equivalent looks so much better and is exactly the same underneath so why would you buy the Peugeot?
Now on the other hand, who wants a 308 RC Z? Other than the C4 and the GT, that’s the first French car that I have actually wanted in about twenty years! It looks fantastic, good enough to throw a punch at the TT I think. And the Peugeot badge isn’t so down market that it couldn’t.
I love their cars but the PSA group don’t seem to understand desirability. Peugeot need to release the 308 RC Z and Citroen need to release the GT concept, exactly as it was as a concept, before they become boring. They could claw back some much needed dignity if they released those fantastically desirable cars.