Loading indicator
News & Reviews
Last 7 Days


by Tim Beissmann

Aston Martin has been named the coolest car brand, according to the results of a British survey.

The iconic Gaydon-based manufacturer famous for its luxury sports cars and ties to fictional super spy James Bond ranked second overall in the 2013/2014 CoolBrands study, slotting in between top-ranked technology giant Apple and watch specialist Rolex.

Mercedes-Benz was the only other automotive brand to make the top 20, ranking 11th overall, beating the likes of Chanel, Prada, Adidas and Spotify.

The duo was selected from a (rather extensive) shortlist of approximately 1150 brands. Audi, Bentley, BMW, Ferrari, Jaguar, Lamborghini, Maserati, McLaren, Mini, Porsche and Rolls-Royce were all shortlisted in the automotive category but failed to make the top 20.

Mercedes-Benz-SLS-AMG-Black-Series

The rankings are determined by combining the opinions of 37 independent members of an expert council as well as a sample of roughly 3000 British adults via an online survey.

Acknowledging that ‘cool’ is subjective and personal, CoolBrands explains the voters were not given a definition but asked to keep in mind six factors when judging the brands: style, innovation, originality, authenticity, desirability, and uniqueness.

“The brand qualities we examine in the CoolBrands survey – such as authenticity and innovation – can be key influences on consumer purchasing, so performing well is not just a thumbs up for a brand’s reputation, but an indication of its future success,” CoolBrands expert council chairman Stephen Cheliotis said.




SHARE THIS ARTICLE