BMW has ruled out any hopes of a BMW X4 M, as it seeks to maintain its strong customer base of X6 M buyers in growing markets.

Speaking with CarAdvice at the launch of the all-new 2014 BMW X5, BMW product communications manager Bernhard Ederer said he wouldn’t “bet on it” when asked about the possibility of an X4 M, given it would cannibalise X6 M sales.

“The question is what customers are we talking to?” pondered Ederer. “And are we talking to someone that is [currently] willing and able to afford [an X6M]?”

BMW-Concept-X4-2

He noted that the success of the X6 had led to the creation of the smaller X4, however that same reasoning currently wasn’t in place for its M derivative.

“It is a little bit selfish, as it is not always about what a number of customers would like but what for us is the best business opportunity.”

Set to share its underpinnings with the 4626mm-long BMW X3, the coupe-styled X4 is expected to be about 36mm shorter than that models and roughly 280mm shorter than the X6.

BMW-Concept-X4-1

The BMW X4 will also likely employ engines from the X3, including a turbocharged 2.0-litre four-cylinder and a turbocharged 3.0-litre six-cylinder, both of which will utilise eight-speed automatic transmissions.

Despite comments to the contrary, CarAdvice believes a BMW X4 M will be given the green light at a later stage in the model’s lifecycle, depending on its popularity.

The BMW X4 M would present a unique proposition that could go up against the Audi RSQ3 and the Mercedes-Benz GLA45 AMG.




  • delux

    If that’s the logic, then why bother with an M3 and M5 sedans.