Hyundai sales figures rise in February
March 4, 2009 by Matt Brogan
With a market share of 5.5 per cent in January, Hyundai has continued to grow this past month increasing its share by 0.4 per cent.
Representing 4151 vehicles, Hyundai’s 5.9 per cent market share in February highlights the company’s commitment to Australian success, and is the company’s highest result since the factory owned subsidiary was set-up in late 2003.
“We believe that our message based on offering high quality products, outstanding value and affordable technology is getting through to a much wider range of consumers,” said Kevin McCann, director of Sales and Marketing. “The hard work of both our dealers and the factory is ensuring our award-winning cars are fulfilling our customers’ expectations.”
Hyundai Motor Company Australia ranked third in the van segment with a 10.4 per cent market share, fifth in the passenger car market with a 7.6 per cent market share, seventh in the SUV segment with a market share of 5.6 per cent and seventh for total vehicle sales.
The Getz was the top selling model in the Light car segment with a 16.7 per cent market share and the multi-award winning i30 five-door hatch ranked fourth in the small car segment after posting its best ever sales result of 1234 cars.
Print it: 
Before anyone jumps up and down cheering to much, I’d just like to point out that these figures were achieved by selling Getz’s at a lower price than we were selling X3 Excels.
Now whilst it is good to have the number one spot as your target, as Toyota found out last year, it can often come at the cost of profit. My friends in Hyundai dealerships are getting P’d off at $50.00 comms.
But hey if that is what is going to rock Hyundais boat this year then so be it. Just when they were getting product that could sell onit’s own merrit they have reverted to the discount kings again :-(
The Korean take over in near.
Rubbish we were quoting that line when we had X3’s @ $14,990.00 ;-)
Frontman,
Koreans have always been price leaders. And you are only looking at the retail end of the business. What about the aftermarket, Finance and Insurance, trade in/wholesale opportunities, repeat/referral business and servicing for the next five years… Their is money in volume.
I look at all ends of the business, and one of the biggest things any manufacturer needs is a good front door. If the customer keeps finding a different sales person there, because of $50.00 comms, they wont come back (as you well know being where you are for as long as you have). VWAG are the leaders at getting it right, build a good product and you will sell in volume AND make money! As I said Hyundais new range deserve better than being prostituted by the desire to have the number one spot. How frustated would you get if Kia said okay we’ll put a $1,000 bonus on the Cerato and then we’ll advertise them at $15,990.00? You know what I mean, there is more opportunity out there for the cars and the dealerships than just discounting!
I wont argue front end profit with you because you are right. BUT :) in this market (Hyundai – Kia) i would still rather sell 20 units @ $1,000.00 and have all other opportunities than sell 10 units @ 1,500.00. Would gladly have it the other way around but this is the way Hyundai – Kia are geared up to sell.
I’m sitting in at a dealership for a while and you can still do volume with gross. Even in a Ford dealership ;-)
Not if the gross is not their to start with. The D/A price gives you no were to go :) And the name of the Ford dealer is??????
We’ll give this thread back to the others soon!!! LoL.
But that’s what I’ve been saying, why advertise at a stupidly discounted price?? Even “Crazy Clarks” found out that you have to let your shops make money! (for the bystanders I’m not talking about ripping off the customer but a fair deal all round)
Oh and seeing as you asked I’m at a dealership that you will never find out about :-)
A bit off the rail.
But i went to see i30 today and was a bit disappointed.
Base model does NOT have side/curtain air bag and straightaway down to ANCAP 3 stars or may be 4 max. They do not have cruise control, and by this stage it would be primitive not to have one in a 2.0 L car which can cruise along highways. Funnily, this option is NOT available at present even if u want to opt in, the dealer said may be only after 3 months.
He tried to push me for SLX model and that is for about 27000 driveaway. Look, don’t get me wrong but when the hotly waited Mazda 3 is just round the corner and they said the price won’t me more than for the current models – it would be stupid to pay 27K to the slanted H – well that money will buy a straight H (Honda).
And the big X factor is how much the i30 will hold up for the resale value. Once out in the road and the i30 will start denting with the wind like the excel – ppl won’t pay too may green notes for it.
My 2 cents worth….
These figures arent relative to everyone elses that are being shown.
Whilst the sales slides of other manud=facturers are given as a percentage based on their same result last year, why is hyundais being given as market share percentage.
Even though hyundais market share has grown, it doesnt always mean their sales have grown.
what that means is they could have had a lesser decline in sales than the others.
So, what is hyundais sales relative to feb last year???
Frontman and Salesman,
Profit margin and turnover always work hand in hand no matter what the retail product.
if hyundai were to slash their margin on the Getz, all they gotta hope is that they sell a lot more.
High turnover = low margin
Low turnover = higher margin
Sorry, but even at 14K you wont sell me a Getz
Quote “The Korean take over in near.”
hahaha Salesman I was thinking that after seeing the US sales today on Auto blog .
http://www.autoblog.com/2009/0.....r-edition/
By what BM linked it would appear that i am right in that hyundais sales have actually fallen.
Their share has only increased because their sales havent fallen as much as others.
Is this another article with an incorrect/misleading headline??
But before that is declared, i realise the article refers to the aussie market.
anyone got Hyundais 2008 figures???
Frontman,
But that’s what I’ve been saying, why advertise at a stupidly discounted price?
Because it creates floor traffic. More contacts = more contracts. But i agree, we need bigger margins.
BM,
Thanks for the link :) Its interesting to see the current climate actually favors cheap (er) cars,
Andrew M
I think it is based on market share. Not year on year.
are you talking about BMs link or this article??
BMs link shows both.
Perhaps you know what Hyundais actual sales figure for feb in OZ was???
Still have very average handling and low rent interiors , one for the masses who never test drive a new car .
Holstein Hore ).( ).(, I take offence to that comment. I purchased my i30 SR after MANY hours of research and test driving competitors cars. I chose the i30 simply because it was better than the competition in price/features/styling/safety (in my mind) at the time. This was November 2007. Back then I had narrowed my choice down to the then new Lancer VR, Holden Astra, Honda Civic and the i30. Well over a year later she’s still going strong with no faults to speak of. Maybe instead of generalising what sort of people choose a particular brand of car, you should follow your own advice – and test drive one.
RD, I agree with your suggestion.
RD very well said and Whore sorry Hore you coudnot be any more wrong.
yes we did test drive the i30 then my partener got smart , spent the extra and bought a golf .
Good on him, he must have thought that the Golf was superior in price/features/styling/safety/warranty/reliability then the i30 and presumably other cars he tested. If we all liked the same thing, it would be a VERY boring world. See, I could say he is merely a badge slave, but I am not that shallow. Unlike some hey Holstein?
VW’s are very good well engineered cars, just like Hyundai’s.
HAAHAHAHH soooo funny , not even in the same league as vw , way above the also rans, who like to play in the discount market building it down to a price .
This isn’t a derogatory comment. But Asians are like ants.
As the saying goes, “How do you eat an elephant? One bite at a time.”
Asians are good at that. Throw lots of resources at something. As long as you make a dollar, it’s a dollar more than what you had if you can’t shift the product.
By providing such a value for money product, they will sell more and more. A dollar here, a dollar there. All of a sudden they’re in front, they got the customers in, and now they are established with the brand because once the carrot (the cheap purchase price) is dangled in front of them, they’re interested in seeing what more there is to it.
All of a sudden you have brand loyalty and many many customers come back to buy another KIA or Hyundai because they are in fact good cars.
I think they’re doing a bang up job, if it wasn’t for my passion for Italian cars, I’d be looking at one. By I do the stupid thing and buy cars with my heart, not by head.
SteveC
For what it’s worth, the first car I bought was a Hyundai. It was passed around the family for 12 years and travelled 200,000 kms without any major repair. My mate on the other hand spent $85k on a VW and it’s been in and out of the mechanics on warranty repair since the day he got it.
How true you are Holstein, not even in the same league!