The Infiniti G37 sedan will continue to be sold in the US until mid-2015, despite its intended replacement, the all-new Q50, going on sale from this week.
Infiniti USA has confirmed that a revised line-up of the Infiniti G37 sedan will be sold alongside the Q50 and Q50 Hybrid, though, at a reduced price to “reflect the product hierarchy with the … Infiniti Q50”.
Infiniti Americas vice president Ben Poore said the introduction of the Q50 enables the brand to pursue a two-pronged strategy.
“It creates room to strategically offer the repositioned G37 at the lower end of the near luxury segment in addition to the higher-positioned Q50,” Poore said.
“The two vehicles aim at different market segments and allow us to serve different customer needs.”
Under the new US pricing structure, which takes effect from August 6, the 245kW/365Nm 3.7-litre V6-powered Infiniti G37 Sedan Journey costs $32,550 ($36,500), the G37 Sedan AWD $34,150 ($38,300) – a reduction of US$4800 for both. Available with optional Premium and Navigation Packages, the price doesn’t include a Destination and Handling fee of US$905.
Starting at $36,700 ($41,100), the 245kW 3.7-litre V6 Infiniti Q50 will be joined by a 268kW 3.5-litre Hybrid model priced from $43,950 ($49,200).
Locally, the 235kW/360Nm 3.7-litre V6-powered Infiniti G37 starts from $75,900 for the Coupe and $87,900 for the Convertible. Fadeyev said, once launched, the Q50 would be “very competitive” with its German rivals such as the Audi A4, BMW 3 Series and Mercedes-Benz C-Class.