BMW Australia has slashed the price and boosted the specification of the BMW 1 Series hatch to counter its newly launched, aggressively priced, premium German rivals.
Previously a $2693-$4000 option, upgrading from the standard six-speed manual to an eight-speed automatic transmission is now free of charge, effectively cutting $4393 from the price of the 116i auto and $7500 from the self-shifting version of the flagship BMW M135i hot-hatch.
The upgraded 116i benefits from the addition of rear parking sensors and new interior upholstery.
The 118i, 118d and 125i grades score a number of tech upgrades, introducing a high-resolution 6.5-inch screen with the Business Navigation system, as well as an iDrive controller, and extended smartphone connectivity with voice control and Bluetooth audio streaming. Prices of the 118i and 118d grades are down between $700 and $4093.
The 125i also scores 18-inch double-spoke alloy wheels and the Sport line package, which adds front sports seat, a leather-wrapped sports steering wheel, and high-gloss interior and exterior trim with red accent lines.
The 125i manual is the only trim in the range to experience a price rise – up $1400 – while the auto falls $1677. BMW says despite the price increase, the specification boost makes the 125i manual substantially better value than before, with all grades claimed to be at least $5000 better value than before.
The M135i gains front and rear parking sensors, and the Professional Navigation system with internet connectivity and integrated touch controller function. The new $64,990 price tag represents a $3500 saving over the previous manual.
Additionally, the eight-speed ‘sport’ automatic transmission, exclusively offered on 125i and M135i variants, now features a new launch control mode.
BMW has also simplified the options list, now offering six distinct packages – Convenience Package, Advanced Parking Package, Visibility Package, Premium Sound Package, Professional Multimedia Package, and Comfort Package – that combine the most popular extra features into bundles.
Metallic paint, leather upholstery, sunroof, and the rear-cargo through-loading system are still available as individually selectable options, among others.
The upgraded BMW 1 Series hatch range will be available from July production, with the first cars due to arrive in Australian showrooms in September.
BMW 1 Series manufacturer’s list prices: