2014 Chevrolet Traverse LTZ

The 2013 Chevrolet Traverse has been released in the US with a raft of new safety equipment, headlined by the industry’s first front centre airbag.

Designed to provide additional restraint to drivers and front passengers in far-side impact crashes where the affected occupant is on the opposite, non-struck side of the vehicle, the front centre airbag deploys in milliseconds from the inboard side of the driver’s seat providing added protection for both front occupants.

GM Front centre Air Bag - 1

General Motors first announced it would introduce the industry-first airbag into the 2013 Traverse crossover-utility vehicle in 2011, after analysing data from the Fatality Analysis Reporting System database of the National Highway Traffic Safety Administration (NHTSA) that showed that far-side impact crashes accounted for 11 per cent of belted front-occupant fatalities in non-rollover impacts between 2004 and 2009 (involving 1999 model year or newer vehicles). Far-side impact fatalities also represented 29 per cent of all belted front occupant fatalities in side impact crashes.

“The front centre airbag is not required by federal regulation, and no other airbag in passenger vehicles today offers the type of restraint and cushioning this airbag is designed to provide for front occupants,” GM’s advanced restraint systems senior staff engineer Scott Thomas said in 2011.


Joining the new centre airbag technology in the compact SUV is a forward collision alert system and lane departure warning.

The 2013 Chevrolet Traverse is offered in three trims, LS, LT and LTZ; front- and all-wheel-drive; and in seven- and eight-seat configurations. All models are powered by a 215kW/366Nm 3.6-litre V6 engine tied to a six-speed automatic transmission.

  • Martin

    The Traverse have been sold here. Refinement and styling significantly better than the Captiva/Colorado 7 and would have been a great competitor to the Mazda CX-9/Jeep Grand Cherokee/Toyota Prado/VW Touareg segment.

  • MisterZed

    Holy cow that thing looks scary – it looks like an alien coming out of the seat.

    • Phil

      not as scary as the dash – they better have some sick bags as well as airbags if I had to look at that every time I drove…

  • Boppa

    It was his mother in law, not his sister !!!!

  • Grumpigeek

    This should have been sold here instead of the awful Captiva.

    • Chad

      Holden would actually sell some suv’s if they brought it here

      • Kd

        So the Captiva being one of the best selling SUVs last year wasn’t enough for you?

        • Chad

          Perhaps i should change my statement to if holden brought it here they could be among the top in sales , Captiva 7 coming in 10th ok i guess, lets not forget its relatively new against some old competition. I’ve been in both and IMO the Traverse is much better.

  • jjj

    You might need reconstructive surgery, and not an airbag, if you get into an accident like that.

  • Sumpguard

    So is your sister ok now b.mused?