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Volvo has appointed Briton Robin Page, formerly head of interior design at Bentley, as its new interior design director.

Before joining Volvo, Page was responsible for interior design at Bentley Motors for 12 years, overseeing the Continental and Mulsanne ranges, as well as the interior design for the Queen’s State Limousine (below).

Page served his apprenticeship with Jaguar, but also acted in a design capacity for Rolls-Royce and Bugatti during various stages in his career.

Volvo senior vice president of design Thomas Ingenlath is confident Page will make a significant contribution to Volvo’s plans to lift the overall design of its vehicles to the next level.

“Robin has a wealth of experience regarding high-quality, luxury interior design. Our aim is to raise the bar for Volvo design both in interior and exterior design, and Robin will play an instrumental role in achieving that.”

Page said his focus was to “build on Volvo’s modern Scandinavian craftsmanship and take the brand to the next level when it comes to luxury”.

  • Peter

    Cool!  I love Volvos and their interior is good and functional.  Having driven the A250 sport which is quite confusing inside gave me much more of an appreciation for my wife’s view that the s40 interior was better.  But the Volvo is a bit bland compared with the benz, or the XF jag for that matter, and could use a little more prettying up.  So I hope that’s what we will get

    • nugsdad

       what he said

  • Force-15

    Fingers crossed that the ‘floating’ centre consoles remain.

  • $29896495

    It’ll be interesting to see what he comes up with. It’s a very different market. 

    • LowRezFez

      Yeah, got to compete with the A class, so cheap hard interiors are on there way.

    • Zaccy16

      yeah, if he puts Bentley levels of quality for volvo money volvos will be great!

  • Andrew Sherwood

    Good to see the spin doctors at Volvo hard at work. Just another way of saying our interiors weren’t really great in the first place but we thought hiring a man from Bentley would make our cars in the same league as BMW or MB.

  • Phil

    Pretty obvious really – it’s all about China. They’ve gone mad for Jaguars, so it’s natural that they would choose a Brit to try and bring some of that interior style into Volvo. There’s nothing really wrong with the scandinavian approach to interiors, it’s just a bit minimalist for the chinese market.

  • Cars

    Darren Lockyer designs Volvos???
    Who knew.