The Rolls-Royce Wraith will be comparatively cheaper in Australia than any other market in the world when it arrives in local showrooms around September this year.

Rolls-Royce South and East Asia Pacific general manager Dan Balmer confirmed the all-new Wraith coupe would wear a circa-$645,000 price tag in Australia, positioning it on par with the four-door Ghost on which it’s based.

While the two-door variant will carry a price premium in other markets, Balmer said Australia’s love affair with luxury performance coupes encouraged the local division to sharpen the pencil on Wraith pricing.

“It’s what I call ‘made for Australia’ this car,” Balmer said. “It’s a two-door, driven car, and our customers just love to drive themselves here.

“It will expose us to new people here, no doubt about it.”

Early examples of the Wraith will miss out on the new model’s innovative satellite-aided transmission (SAT) technology, however, with Rolls-Royce confirming the system is not currently fully supported by Australia’s satellite network.

Using GPS mapping data to read the road ahead, the Wraith’s ZF eight-speed automatic applies SAT technology to ensure the optimum gear is pre-selected to suit the terrain ahead.

Rolls-Royce intends to work on a solution for Australia, but at this stage has not put a date on when SAT will be operational in locally delivered cars.

The Rolls-Royce Wraith is the third model line in the bespoke British manufacturer’s line-up, joining the Ghost and the flagship Phantom.

A 465kW/800Nm 6.6-litre V12 engine launches the Wraith from 0-100km/h in 4.6 seconds, making it the fastest and most powerful Rolls-Royce in the company’s 108-year history.

Available features in the new model include Phantom-grade leathers, Canadel wood panels, a Starlight headliner with 1340 fibre optic lights hand-woven into the roof liner, and Rolls-Royce’s ‘on-board valet’ voice-activated navigation and connectivity system.

While declining to speculate on sales projections, Balmer said the Wraith had the potential to become the marque’s top-selling model in Australia once becoming established in the market.

Rolls-Royce sold 22 vehicles in Australia last year, at a ratio of roughly six Ghosts to one Phantom.

  • $29896495

    Watch out Holden, RR are onto you. 

  • davie

    Those rear pillars remind me a bit of a 1970’s Jaguar XJS coupe

    • $29896495

      And lazy designers.

    • Igomi Watabi

      ‘cept they were flying buttresses on the XJS

  • nugsdad

    Glad he sharpened the pencil

  • Suqsid

    Hardly a ‘sharpening of the pencil’ on pricing..

    If anything, it just outlines how ridiculously expensive the Ghost is in the first place. And no, Luxury Car Tax, Import Expenses, Low Population, Economies of Scale or whatever other excuses you care to conjure up do not account for doubling/tripling the price of a car in Australia compared to the rest of the world..

    • MG

      waaaaahhhh…. i having nothing more insightful or original to say other than whine about price

      • $29896495

        I think it was well thought out and insightful. It’s blindingly obvious with the prices RR charge here as compared to overseas. I don’t know how they will compete with Holden like he seems to want to do.

        • Passer By

          Compared to which market? Denmark? Malaysia? Let me guess… America?!
          Simply remove 33% LCT, 10% GST and 5% Import Duty and transfer the remaining figure by a usual exchange rate in GBP (lets say 50% to be conservative).
          This gives a rough figure of 177,456.95 vs the UK retail figure of 215,000.00.
          Isn’t it time you guys all just stopped complaining for the sake of complaing. It isn’t any manufacturers fault that the taxes are so high here. If you actually looked into it properly, they profit less from us in Australia than other markets because of the reduced import price to counter to ludicruos taxes.

          • $29896495

            I wasn’t complaining, I was writing that I don’t think they will be able to compete with Holden, as he is using their sales pitch so seems to want to do that. 

            Who cares if Rollers are over priced. Certainly not the people that want to buy them. I’m more concerned about blatant rip-offs in the mainstream market. The price issue was brought up in the story, what do expect it to be ignored?

            You’re a very touchy apologist for GREEDY high pricing.  

    • The Real Wile E

      For those that purchase, price is irrelevant

  • Zaccy16

    Wow! so cheap,aren’t we lucky that it only costs 645,000 i might buy a fleet of them!

  • Jak Hammer

    22 cars sold in 2012, That is almost Ford Falcon numbers.

  • Gibbut

    the rolls has more advertising than the falcon

  • Funk_docta52

    Wow, the amount of spin in this article is making me dizzy!

    Late last year Rolls Royce slashed the prices of all its Phantom models by about 20%, yet Ghost prices remained the same. A base Phantom sedan at $809k is 33% more expensive than a base Ghost sedan at $609k. In the UK the same car is 62% more than a Ghost. Therefore Rolls Royce have severely overpriced the Ghost in this country, hence why they can introduce the Wraith at a similar price.

    Moral of the story? Don’t waste your money on a Ghost and instead spend a bit extra for the Phantom.

    • The Real Wile E

      Or better still don’t spend at all

    • Passer By

      Or maybe they under priced the Phantom for Australia? Such an optimistic crowd…