Mazda believes its sales performance to date suggests it’s still in a strong position.
“We think we’ll hold what we did last year and that’s a pretty big number.
“We had a bit of shortage of supply last year. If we hold our running rate we’re talking 19,000 [potential]. I don’t think anybody’s done those kinds of numbers in this segment.”
Mazda sold 16,000 CX-5s in 2012, securing best-seller status in its segment for seven of the 10 months it was on sold and achieving 16 per cent market share. It has already made a positive start to 2013.
Doak said the new 2.5-litre petrol engine introduced to the CX-5 range is only likely to consolidate sales rather than increase them significantly, as there will be a natural crossover with the 2.0-litre petrol that’s offered only in front-wheel-drive models.
The 2.5-litre four-cylinder, which debuted in the new Mazda6, is priced from $32,880 – $500 more than the 2.0L AWD variants that are replaced.
Entry to the Mazda CX-5 range continues to be a 2.0L Maxx FWD, priced from $27,880.
Petrol AWD variants will be the most popular based on CX-5 sales so far.
Petrol accounted for 70 per cent of sales, with diesel take-up at about 30 per cent. FWD and AWD is split 40/60.
Mazda Australia doesn’t expect these figures to change dramatically with a revised line-up that also sees the 2.0-litre engine tweaked for improved acceleration and a Bluetooth upgrade for the range.