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Alfa Romeo plans to launch nine new or updated models and eclipse 300,000 sales annually by 2016 according to a leaked product roadmap from the Italian manufacturer.

The plans indicate that Alfa Romeo, part of the Fiat Group since 1986, will launch an updated version of its entry-level B-segment model, the MiTo, this year, with a C-segment Giulietta replacement to follow further down the track.

Alfa Romeo Roadmap to 2016

The three D-segment vehicles are thought to be a Giulia sedan and wagon and a crossover SUV model, while the E-segment car is aimed at the Mercedes-Benz E-Class, Audi A6, and BMW 5-Series, possibly sharing much with the upcoming Maserati Ghibli sedan.

Topping the pricing structure will be two specialty models, likely to be a coupe and spider version of the new Alfa Romeo 4C sports car (concept pictured top), due to debut in hardtop form at the Geneva motor show in March. The model to sit below the 4C, a small roadster based on the next-generation Mazda MX-5 and co-developed with the Japanese manufacturer, is to be built in Hiroshima starting in 2015 before joining the Alfa Romeo line-up.

Alfa Romeo MiTo

While the roadmap highlights a focus on markets in the US, Canada and Europe, Asian markets are seen as “offering great opportunity for growth”.

Alfa Romeo currently offers only two models in Australia, the Mito (pictured above) and Giulietta, with sales in 2012 totalling 160 units and 610 units respectively.




  • Tommynn

    Can only hope the recapture the beauty of the 159

  • LeStori

    FIAT the Parent Company, always talks big about model releases and sales and then 6 months later there is more big talk about a different set of model releases and sales targets . Unless you can buy it in the Store it is just Big talk.

    • Amlohac

      They seem to have done alright pushing Chrysler, and Jeep in this country. Sales of those vehicles have improved since the take over. So they would appear to be capable of bigger things.

  • Asdfgh

    They hardly sold any in Aus anyway.

  • Zaccy16

    hopefully these new models will sell more because alfa is one of the most interesting and exciting car brands of them all!

  • Johnno

    This should be a dawning of a new era with Alfa. Alot of money is being invested into making the marque the success it deserves to be. For too long, there has been little investment and poor execution Finally, there may be the much needed breath of cutting edge models spanning hard core sports car (ALFA 4C) to SUV’s to cater to everyones needs and desires. Entry into new markets like the USA will give Alfa the volume it needs as well. Anyway, Fiat seems to be on a roll at the moment making lots of money. 90% of the fiat group have been given the resources to be outstanding and are doing well (Ferrari, Maserati, Fiat, the Chrysler group) and now its ALFA’s turn. The CEO of Fiat has publicly stated that he wants Alfa to be a major player in the “near premium” sector and give “ze germans” a run for their money and offer the car enthusiast a genuine alternative to the teutonic way of doing things. Based on his track record, I think the time is coming where saying you drive an ALFA will be seen as cool again. 

  • http://www.facebook.com/people/Stephen-Marcus/1049730743 Stephen Marcus

    I think Fiat has done very little with Chrysler aside from refreshing the pre-existing line up and aiding a collection a damaged brands through GREAT adverts. Since the bailout, GM has (globally) refreshed or introduced over 30 cars while Chrysler has only done the sub-par DART. What is even more confusing is that FIAT makes and breaks so many plans–Lancia is revived only to die a few years later, Chrysler is going lux but then then sells for the same price as Ford, Dodge is gonna be huge but then gets slowly deconstructed.
    I predict Sergio does another ‘merger’ within three years. Otherwise, his Ponzi shell same will finally come crashing down. Under the right ownership, Jeep, Ram and Chrysler (maybe Dodge) could thrive and it’s too bad Honda didn’t make an offer.

  • B.Mused

    can you imagine that Mito “constipated guines pig” styling on an MX5 ….. that would be a seriously ugly car ….