Rolls-Royce has announced it is planning to build dedicated showrooms in Perth and either Brisbane or the Gold Coast as it aims to expand its network beyond Sydney and Melbourne.
The company’s sales are down 21 per cent year on year in Australia, though it says the expansion plan is in response to increased demand throughout the country.
“I am working with prospective candidates to finalise agreements for dealership openings by the end of Q1 next year,” said Rolls-Royce Motor Cars Asia-Pacific regional director Paul Harris. “We plan to locate a showroom in Perth, and retain options for Brisbane or the Gold Coast. We have seen a healthy response to our new Phantom Series II family and over the last two years the Ghost family.”
The dealer expansion announcement coincides with the arrival of the Rolls-Royce Phantom Series II range in Australia, which has seen pricing dramatically reduced by as much as $280,000. The company says the revised prices are a result of the consistently strong Australian dollar.