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by Tim Beissmann

Jaguar Australia has announced massive price cuts across its 2013 line-up, with prices of the premium British manufacturer’s XF, XJ and XK models slashed by up to $64,500.

The flagship Jaguar XKR-S Convertible enjoys the biggest reduction, with the 405kW/680Nm soft-top track weapon down from $363,500 to $299,000, but it is the savings at the other end of the market that are likely to have the biggest impact on local customers.

The introduction of the 177kW/340Nm 2.0-litre turbocharged petrol engine to the Jaguar XF range sees the price of entry into the Jaguar brand fall $10,000 to $68,900 (before on-road costs).

The price of the entry-level XF diesel – the 2.2 Diesel Luxury – is also down $9000, dipping just below the $70,000-mark at $69,900.

The aggressive pricing means the base model Jaguar XF now undercuts the cheapest models from its key competitors by a significant margin, with the Lexus GS starting at $77,400, the BMW 5 Series at $77,900, and both the Audi A6 and Mercedes-Benz E-Class at $79,900.

Prices of all other existing variants in the XF range are down $9600, with the exception of the range-topping Jaguar XFR performance sedan, which is now $21,000 cheaper at $189,900.

XF models powered by Jaguar’s all-new 250kW/450Nm 3.0-litre supercharged V6 petrol engine have been priced at $95,650 for the Luxury and $112,650 for the Portfolio.

All models in the 2013 Jaguar XF line-up are equipped with an eight-speed automatic transmission and now feature satellite navigation as standard.

2013 Jaguar XF manufacturer’s list prices:

  • 2.0 Petrol Luxury – $68,900 (new model)
  • 2.0 Petrol Premium Luxury – $75,500 (new model)
  • 2.2 Diesel Luxury – $69,900 (–$9000)
  • 2.2 Diesel Premium Luxury – $76,500 (–$9600)
  • 3.0 Diesel Luxury – $93,900 (–$9600)
  • 3.0 Diesel Premium Luxury – $102,900 (–$9600)
  • 3.0 V6 Supercharged Petrol Luxury – $95,650 (new model)
  • 3.0 V6 Supercharged Petrol Portfolio – $112,650 (new model)
  • 3.0 Diesel S – $115,500 (–$9600)
  • 3.0 Diesel S Portfolio – $132,500 (–$9600)
  • XFR – $189,900 (–$21,000)

Three new variants and pricing cuts to the Jaguar XJ range now see four models priced below $200,000.

The entry-level 3.0-litre diesel and new supercharged 3.0-litre V6 petrol variants open the line-up at $198,000, with no premium charged for the long-wheelbase option.

The XJ V8 line-up dips below $300,000 for the first time, with the Portfolio starting at $298,000, while $43,100 and $53,100 has been stripped from the Supersport short-wheelbase and long-wheelbase variants respectively, with both now sharing flagship status at $320,000.

Additionally, all Jaguar XJ models are now fitted with the Rear Seat Comfort Pack as standard, which includes heated and cooled seats, winged headrests, massage function and footrests.

2013 Jaguar XJ manufacturer’s list prices:

  • 3.0 Diesel Premium Luxury SWB – $198,800 (no change)
  • 3.0 Diesel Premium Luxury LWB – $198,800 (–$8000)
  • 3.0 V6 Supercharged Petrol Premium Luxury SWB – $198,800 (new model)
  • 3.0 V6 Supercharged Petrol Premium Luxury LWB – $198,800 (new model)
  • 3.0 V6 Supercharged Petrol Portfolio SWB – $222,600 (new model)
  • 5.0 V8 Supercharged Petrol Portfolio SWB – $298,000 (–$15,600)
  • 5.0 V8 Supercharged Petrol Supersport SWB – $320,000 (–$43,100)
  • 5.0 V8 Supercharged Petrol Supersport LWB – $320,000 (–$53,100)

Prices of the Jaguar XK sports car are now also sharper than ever. XK and XKR Coupe and Convertible variants are $30,000 cheaper – ranging from $189,000 to $233,000 – while the XKR-S Coupe and Convertible now share the $299,000 price tag.

2013 Jaguar XK manufacturer’s list prices:

  • XK Coupe – $189,000 (–$30,000)
  • XK Convertible – $213,000 (–$30,000)
  • XKR Coupe – $209,000 (–$30,000)
  • XKR Convertible – $233,000 (–$30,000)
  • XKR-S Coupe – $299,000 (–$41,000)
  • XKR-S Convertible – $299,000 (–$64,500)

Delivery of 2013 Jaguar XF and XJ models is scheduled for December, while the 2013 Jaguar XK is rolling into Australian dealerships now.