Dealers must pay US$25,000 to sell SRT Viper | CarAdvice

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Dealers must pay US$25,000 to sell SRT Viper

By Anthony Crawford |
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Chrysler dealers in the US will be charged a one-off fee of US$25,000 ($24,180) to sell the all-new SRT Viper when production starts in November.

The one-time payment covers all necessary tools, training, technology programs and specific showroom elements that reflect the SRT brand.

All 2347 Chrysler Group dealerships in the US can sell and service all other SRT-badged models but are required to sign special agreements to sell the new Viper.

There’s a US$5000 ($4840) payment for a base agreement covering tools, training and signs. The payment also gives dealers preferential ordering and extra allocation of SRT vehicles such as the Jeep Grand Cherokee SRT8.

In order to sell the Viper, however, dealers need to hand over another US$20,000 ($19,350) for a ‘high-performance’ agreement.

Chrysler today announced the SRT Viper will be priced from US$97,935 ($94,730), while the flagship SRT Viper GTS will cost from $120,395 ($116,460).

Dealers who participate in the program will be required to allot time for staff to receive special SRT training and participate in an annual SRT track experience day, driving all SRT models. The track day is also offered free to SRT customers.

The all-new Viper is powered by an 8.4-litre V10 generating 477kW and 813Nm of torque to the rear wheels. Like the previous generations, which were sold under the Dodge brand, the new Viper is being produced in left-hand-drive only and as such will not be available in Australia.

Check out the 2013 SRT Viper GTS-R on track – you’ll probably want to turn the volume up.

The 2013 Viper GTS-R takes on the roads of Virginia International Raceway for testing.


 

  • Hung Low

    What a beast!

    • Zaccy16

      Yeah! a bargain too!

  • Wile E Coyote

    Seems to go well in a straight line.

    They don’t show it working the corners

    Handling might still be suspect

    • Birty_B

      Still be suspect ? The previous Viper holds track records all over the world. It’s a big car and might not have the touch or feel of a ferrari, but I would hardly say there’s been any suspicion over it’s handling for a long time 

      • Sydlocal

         It is amazing what can be done with sheer brute force!

  • Moe

    **** You LHD :(

    • JamesB

      Thanks a lot, Britain!

  • crouchy35

    Seems like a great price! How does that compare to the GTR price in the US?

    • Birty_B

      Pretty sure GTR is similar to the M3 pricing in the US with it around $70,000 give or take.

      The Viper is cheaper than a 911 Turbo though. 

      • Sydlocal

        From their individual websites the GTR starts at US$96,820 with the M3 coupe starting at US$60,100. So in other words there is quite a reasonable difference. BMW quote on their website the M3 starts at AUS$167,640.96 drive away in NSW, however Nissan do not quote a price on their website! Searching on other websites the 2012 GTR appears to be around AUS$170,000 however it doesn’t say if that is the drive away price or not.

  • tiddy

    Still something special about being big, brawny & dare I say politically incorrect. 

  • Ima_Hogg

    What happens if no dealer wants to pay 25k? Do they not get sold at all?

    • Noddy of Toyland

      There will be some.

  • Dave S

    This is great for the customer. There is a big difference between the SRT Viper and what they normally sell in the Chrysler showroom. It means that the people who sell and service the SRT know what they are doing.

    I am sure Nissan did something similar. There is a big difference between the GTR and a Tiida.

    Awesome looking car, awesome performance, still surprised FIAT did not target RHD markets too.