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by Tim Beissmann

It seems only a matter of time before the Nissan Juke is confirmed for Australia, with the quirky-looking compact crossover starring on the small screen in Nissan’s latest advertising campaign.

The Juke makes a one-second cameo appearance at the end of Nissan Australia’s new television commercial ‘What If?’, which aired for the first time on Sunday night.

Nissan Australia’s Jeff Fisher tried to hose down speculation that the Juke’s appearance in the ad is confirmation it has been locked in for our market, insisting that the Juke is simply a symbol of Nissan’s global brand values.

“The reason it’s in the ad is to showcase the design, innovation and technology of the brand on a global scale,” Fisher said.

“We’re not really saying to people, ‘come and buy a Juke’.”

 

Despite this, Fisher, who has been in charge of public relations at Nissan Australia for more than six years, said he could not in his time remember the company ever featuring a vehicle in an advertising campaign that has not gone on to join the local line-up.

Fisher said Nissan Australia still had to work through pricing and specification details before officially signing off on the high-riding hatchback, confirming the product planning team’s work on the car was ongoing.

Asked whether the Juke could arrive in Australia before the end of this year, Fisher replied, “nothing’s impossible”, but suggested a 2012 launch appeared premature at this stage, with 2013 looking most likely.

Nissan Australia’s new CEO Bill Peffer brought a renewed enthusiasm for the Juke with him when he assumed the lead role in April.

A self-confessed fan of the Juke, Peffer witnessed its success firsthand in his previous role as director of Nissan North America’s marketing and communications department, and said last month he believed it could compete with cars like the Mini Countryman and the Audi A1 in our market.

The Juke shares its platform with the Nissan Leaf electric car and the upcoming Pulsar, and is available in front- and all-wheel drive. A number of powertrains are available globally, including an 86kW/158Nm 1.6-litre petrol, an 81kW/240Nm 1.5-litre diesel and a 140kW/240Nm 1.6-litre turbocharged petrol.




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