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by Matt Brogan

The Maserati Quattroporte redefined the performance luxury sedan when it was launched at the 2003 Frankfurt International Motor Show in 2003 and in 2008 at the Australian International Motor Show Maserati raises, once again, the bar for performance, style and exclusivity with the launch of the new Maserati Quattroporte.

 

For more than 40 years, from the launch of the first Quattroporte, resplendent in its Frau body, in 1964, through the 1984 ‘presidential’ Quattroporte, so called because its keen following started with the Italian President, Sandro Pertini, each new Quattroporte has set a new standard and so it is with the latest model to wear the Quattroporte name.

The first generation of the present Pininfarina-designed Quattroporte has proven and outstanding success for Maserati, launching the company into one of its most successful period of its legendary history. With more than 15,000 cars sold and 46 awards won internationally, the Quattroporte has brought a new level of commercial success to the company; while on the race track the success of the Maserati MC-12 renewed and augmented Maserati unique motorsport history.

The new Quattroporte range reinforces the model’s exclusive image with a thorough technical and styling upgrade, while performance reaches new peaks with the powerful new 4.7 litre, 317 kW engine for the top version, supplementing the existing 4.2 litre 295 kW to offer a new level of choice.

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The Pininfarina design, one of the main factors underlying the Quattroporte’s success, reworks the basic theme of the Quattroporte by incorporating the stylistic features of the GranTurismo. All intended to stress the Quattroporte’s character as a luxury limousine with unbeatable dynamic qualities.

The new range is composed of two models, the Quattroporte with the 4.2 litre engine and the new Quattroporte S with the 4.7 litre power unique. Both feature a comprehensive range of equipment and features, along with a pallet of trim, colours and finishes that allows Maserati owners to choose from a theoretical four million possible combinations.

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Theoretical, because it is also possible for owners to select their own trims, colours and finishes producing the ultimate level of exclusivity – a Quattroporte that is as unique as its owner.

“The effect of the Quattroporte on Maserati in Australia and New Zealand is undeniable, with last four years of sales representing record years for Maserati, as each year set a new benchmark for sales,” explains Edward Butler, General Manager of Maserati Australia and New Zealand. “With the arrival of the new Maserati Quattroporte, this growth can only continue, with the new engine choice further broadening the appeal of the Quattroporte into a wider market, while the upgrades to interior, drivetrain and staying to all variants ensure that the Maserati Quattroporte remains the supreme incarnation of the performance luxury sedan.”

Sales of the new Maserati Quattroporte start in Australia and New Zealand with its launch at the 2008 Australian International Motor Show, with deliveries beginning in late 2008.

The Maserati Quattroporte has a recommended retail price of $286,000 in Australia, while in New Zealand it has a price of $278,000. The new 4.7 litre Quattroporte S has an RRP of $323,800 in Australia and in New Zealand it is priced at $308,500.




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