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by Tim Beissmann

Peugeot has revealed a new naming structure for its future vehicles that draws on its history and seeks to strengthen the recognition of its models around the world.

The French manufacturer confirmed the fresh strategy while revealing its first all-new model under the new naming system, the Peugeot 301 – an entry-level left-hand-drive-only small sedan due to make its debut at the 2012 Paris motor show in September.

The updated naming structure will see all future models retain three- and four-numeral designations with either a single zero (0) or double zero (00) positioned in the centre. As it is today, the double-zero structure will be used for crossovers and SUVs (e.g. Peugeot 4008) while all other models will feature a single zero (e.g. Peugeot 208).

The first digit will represent the vehicle’s segment or size, with small numbers for smaller cars and large numbers for larger cars. This will not change regardless of the market in which the vehicles are sold.

The biggest change comes to the final digit, which will from now on be fixed as either a ‘1’ or an ‘8’. Vehicles ending in ‘1’ will represent the marque’s affordable entry-level models. Peugeot says its ‘1’ cars will be designed to conquest buyers from other brands, appealing to new customers with “dynamic handling … marked strength and practicality of use”.

The ‘1’ range will supplement Peugeot’s ‘8’ cars, which will be more upmarket offerings and the core of the brand’s global line-up. Vehicles like 208, 308, 3008 and 508 will keep their names when renewed in preference of the previous naming system that saw the final digit advance with each new model (e.g. 205, 206, 207, etc.).

Peugeot says permanently fixing the numbers will “simplify the understanding of the range and assist in establishing it”.

Peugeot’s current numerical naming structure was introduced in 1929 with the Peugeot 201.




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