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Toyota has launched the seven-seat Toyota Prius V expanding its hybrid family to four models alongside the Prius hatch, Prius C and Camry Hybrid.

The $35,990 Toyota Prius V (denoting versatility) is Australia’s first seven-seater hybrid vehicle and Australia’s first Toyota to be fitted with a lithium-ion battery.

The new 56-cell battery’s unique, vertically double-stacked structure means it can be located inside the centre console allowing more space for seating in the rear of the vehicle as well as centralising weight distribution – the new battery is 7kg lighter than that found in the Prius.

The new Prius V is 135mm longer (4615mm), 30mm wider (1775mm) and 100mm taller (1590mm) than a standard Prius with front and rear track both increased, 15mm and 25mm respectively. The wheelbase has been extended by 80mm to 2780mm making it possible to accommodate adults in all three seating rows.

The Prius V’s seven-seat three-row format features three independent sliding, reclining and split-folding second-row seats and a 50:50 split-folding third row meaning a vast range of seating and storage combinations are available. Even with a full compliment of passengers on board, the Prius V provides 180 litres of cargo space and if the third row of seats is stowed flat, capacity grows to 485 litres.

The Prius V incorporates the latest generation of Toyota’s Hybrid Synergy Drive powertrain to help achieve emissions figures of 4.4 litres per 100km and 101grams of CO2 per kilometer, both slightly higher than the Prius hatch’s 3.9L/100km and 89g/km CO2. The 73kW/142Nm 1.8-litre petrol engine and 60kW electric motor combine for an identical total system output of 100kW that drives the hybrid’s front wheels through Toyota’s E-CVT continuously variable transmission.

While Toyota has embraced the iconic Prius triangle silhouette, all exterior panels on the Prius V are unique to the model rather than simply an elongation of the flagship hatch. The styling features sharp-edged headlights, daytime running lights, turbulence-minimising bumpers and an enlarged trapezoid lower grille with chrome highlights around the front foglights and front grille. An extended roofline leads to the top-hinged rear tailgate and roof spoiler with classic blue hybrid badging and 16-inch alloy wheels completing the exterior accents.

Inside sees a 6.1-inch audio system display-screen, Bluetooth and USB connectivity, energy monitor, head-up display, cruise control, and fabric seats with two-tone grey cabin trim. Keyless entry and ignition, electric power-assisted rack and pinion steering, reversing camera, hill-start assist, stability and traction control, anti-skid brakes, brake assist with electronic brakeforce distribution (EBD) and seven airbags also ensure the Prius V is not short on safety and technology.

Toyota Australia’s executive director of sales and marketing Matthew Callachor said, “We see Prius V as an alternative to small or mid-size sedans and wagons as well as compact SUVs and crossover vehicles – with fuel economy few of them can match.”

The Prius V is available in seven exterior colours: Glacier White, Crystal Pearl, Silver Pearl, Graphite, Ebony, Wildfire and Tasman Blue and is covered by Toyota Service Advantage’s capped price servicing of $130 for each of up to six scheduled logbook services in the first three years or 60,000km.

The Toyota Prius V sits atop the Prius range ahead of the $23,990 Prius C city car and $33,990 Prius hatch.

Click on the Gallery for more photos.

  • IfItAintARotorItAintAMotor

    Iconic shape?  Easy up there lads, well-known doesn’t mean it’s an icon…

  • Crummydore

    That is some pretty good pricing there…
    and it actually does’nt look all that bad, gunna make a lot of people stand up and take notice!

    When are we going to find out how it drives?

    • Henry Toussaint

       I am dissapointed that they didn’t bring an I-tech Version with Leather, Big alloys and Panoramic sunroof like the models in America…

      • coolbeans

        On another motoring website it said Australia is getting the i-tech variant later this year.

  • Kampfer

    Good price, even cheaper than Avensis Verso which was Toyota last “affordable” 7 seater sold here.

  • John

    does it run 95ron or 91ron petrol?

    • Guest

      95RON like the Prius hatch. The ADR testing for fuels for all vehicles are tested using 95 RON regardless of minimum octane requirements.

      • TG

         Incorrect. 91RON, if still available, or E10.

        • Guest

          You may want to check the owner’s manual for it as well as behind the fuel flap. It says Premium fuel only.

    • arpeggip

      OK, just checked the specifications section for the models on the Toyota website and the ‘minimum fuel octane number’ is:
      91 – Prius C, Camry Hybrid
      95 – Prius (the original hatch), Prius V
      Hope that helps.

  • Altezza

    PriusV should have been powered by the new Camry Hybrid engine. To carry 7 people with the same engine found on normal Prius will mean much higher fuel consumption than the claimed 4.4L/100km. Good pricing though.

    • Crummydore

      I was thinking about the economy also, however if that’s best case scenario with just a driver on board it is still much better than say an Odyssey which is 8.9.
      Cheaper too by around a $1000.

  • Luke Brinsmead

    Astonishing fuel economy. If many people had these instead of an SUV, which they’re not using as an SUV, the planet would be better for it.

    But what a cabin, it’s not the type that makes you want to spend lots of time in.

    The original Prius now needs to be priced below this for it to sell.

    • Guest

      What do you mean? It’s $33990 for the Prius hatch.

      • Luke Brinsmead

        Yes, I meant to type ‘well below this’, ie; not just a couple of grand.

    • Crummydore

      With that kind of economy I could cope… just,
      the Prius C’s interior is a horribly designed plastic fantastic… very poor stuff.

      I would hope that the V’s is better.

      • Force-15

         It would have to be. Isn’t the Prius C’s interior more or less ripped straight from the Yaris?

      • Guest

         What car’s interior short of $200k and younger than 30 years old isn’t “plastic fantastic”??

        • Crummydore

          Sit in a C and then sit in a Polo – then get back to me.

          • Guest

            I have driven both. Polo is just a mini Golf so there was nothing in it that shouted “WOW! LOOK AT ME!”. Plus I found the Polo to be very cramped, Prius c is a LOT more roomier in comparison. Polo is a great drive but I’d consider one if only if my life would/required me to fit in that smaller space and had some time left over to visit the dealership for warranty repairs.

    • TJ

       Ashtonishing fuel economy on paper, but I’m just not so sure how it’ll do with 7 passengers & luggage on board. I’d be interested to see some real-world fuel usage figures.

      • Blair Waldorf

         According to the Feully fuel economy tracking website, the Prius V is getting an average of 5.9l/100km of all 105 users tracking their fuel economy with Fuelly.

        So around 6l/100km isnt too much more than the claimed average, relatively impressive.

  • Sakhuas

    This should do pretty good

  • Sakdjfhlajdhfladfladf

    I think that the speedometer should be in front of the steering wheel, like many other cars. It’s just for me, it feels a bit odd not having it there. Also, that display with speed, fuel and everything, does look a bit overcrowded with information, or maybe it looks rather unorganized. I’m sure Toyota would have thought out good placing for such instruments. It just looks a bit odd. All in all though, looks like a pretty good car, and that fuel economy, wow. Caradvice really need to test it out. 

    • TG

      It has a heads-up display as well, so it probably doesn’t matter where the main speedo is located.

      • Guest2

         As an owner of the current model ( Gen 3 prius) base model , I can say that the heads up display is one of the best things in a car from a safety point of view and also avoiding a speeding ticket. 

        • Guest

          I purely rely on the HUD for speed and eco range but any car can have HUD installed if you buy an aftermarket device that taps into the OBD ports. There are some that you can pair up your iPhone or Android phones to output all sorts of data like coolant temp, timing, intake temperature etc in all sorts of ways like dials, digital numbers etc.

      • Sakdjfhlajdhfladfladf

        Yeah I noticed that too, which I must say is a worthy feature to use by Toyota. I don’t think many cars have a heads up display in this price range. I just seem to prefer conventional speedometers, the car feels a bit empty, if you know what I mean without one.  

        • Guest

          We had it in the 90’s in the U13 Bluebird SSS. Don’t think anyone noticed the benefits back then.

  • D987

    That is one hideous looking interior!

  • Blair Waldorf

    I’m not a Toyota or hybrid fan, but i do think that this car will do well. It looks decent enough, is well priced and well specced. It may also hit a sweet spot in the market as i know of a few families who want an efficient 7 seater car and arent keen on the usual diesel 7 seat SUV.

    Toyota seems to be lifting its game lately, i’ve driven the 2012 Camry Hybrid for work and it’s impressive for a Camry…

  • http://pulse.yahoo.com/_PTSP23OB4MBE5X4XJNWUTZGREI Taki

    This would be a great base of TAXI. 
    Well, must remove 3rd row seats.

  • Tarquin, Hair Artiste

    Well priced Toyota! This will dominate the 7 seater market. Offer a towbar and extended warranty on the inverter and sign me up!

  • save it for the track

    5.9L versus 4.4L ‘not far off’. Really. 34% higher. Yep 30%+ is not far…… As for a towbar, aren’t there issues with hybrids and towing??

    • Exptraveller

      Because every one tows….???

      • Tarquin, Hair Artiste

        Nah, just want to carry 4 bikes and hitch the trailer occasionally. No towbar = Pain in the arse

        • Guest2

           I agree, With the current Prius I cannot use a towbar for the 4 bikes or hitch the occasional trailer. I was looking forward to the Prius V but unfortunately it has no towbar. The only choice left is the Camry Hybrid.

          • Mr Frobisher

            Camry hybrid offers a tow bar for light duties, too bad the battery is in the boot.

        • Guest

          The guys in the US and Europe can get towbars installed for bike carrying purposes only. No one in Australia even custom makes one though. Search in youtube “Prius Thule Euroclick”. You’ll see a video of one in action.

    • Blair Waldorf

      Considering most cars (mine included) get 2.5 + litres more than the claimed average, it isn’t too bad. Also for a 7 seat car, 5.9l/100km real world is very good.

  • rumps

    Shouldn’t it be called the Prius VII for 7 seater? I’m not sure it should be called versatile, it barely looks that way nor does it look pleasing. 

  • Nigel

    I haven’t done worse than 5.7l/100km in my V and that figure was acheived on a long trip with 6 people and luggage on board. I’ve been very pleased with the fuel consumption. Generally it sits around 5.4 – 5.5l/100km.

    As for the comment on versatility above, I have found it to be very verstaile. Despite my disappointment with official support for a tow bar, having a car that can do such great fuel economy, seat 7 and then have the back 2 seats fold down to turn it into a medium sized station wagon to me is very versatile. I’m a muso and I can get some pretty large amps into the back of it with it in 5 seat configuration.

    Overall I’m extremely happy with it.

    P.S. The only other thing that bugs me is there being a button for GPS but it not actually having one! The dealer said that for some reason Australia doesn’t get a GPS but the U.S. does. Strange.