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by George Skentzos

In the lead up to the Paris Auto Show, Ferrari has announced the extension of its One To One Personalisation Programme to the 599 GTB Fiorano.

Originally created exclusively for the 612 Scaglietti, thanks to its enormous success among its clients Ferrari will now apply the service to the most powerful 12-cylinder in its current range.

 Ferrari 599 GTB Fiorano personal touch

Not quite as hardcore as the marquee’s coachbuilt programme, 599 GTB Fiorano clients will now be able to visit the dedicated Atelier in Maranello to create their own truly bespoke car.

Buyer’s will have a range of special content to choose from to make their supercar truly unique, all the while assisted by specially trained Ferrari consultants – now that sounds like a great job.

Ferrari 599 GTB Fiorano personal touchFerrari 599 GTB Fiorano personal touch

Ferrari has also recreated its Atelier for its stand at the Paris Show as well, where impulse buyers can also benefit from the customised service.




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