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Toyota develops rear window curtain shield airbag : Car Advice | News Blog

Toyota develops rear window curtain shield airbag

October 1, 2008 by Alborz Fallah  




You won’t find any passenger cars sold in Australia that don’t at least offer driver side airbags. Safety technology has improved considerably over the last decade, so much so that some cars now come with 10 airbags, yet, there are still more vacant positions for the life saving feature.

Rear window curtain shield airbag

Toyota has just announced it has developed the world’s first SRS (Supplemental Restraint System) rear window curtain shield airbag.

Where does it go? Between the rear window and the rear passengers head, protecting the occupants’ heads in the event of a rear-end collision.

Toyota iQ 2008 Geneva Motor Show

The new airbag deploys from the the roof lining and we should expect to see the technology used first in Toyota’s little four-seater iQ car.  The Big T says the rear airbag will approximately double the iQ’s rear passenger head protection performance.

Toyota has also outlined an initiative to help develop safer cars.

  1. Development of even safer vehicles and technologies
  2. Participation in the creation of a safe traffic environment, and
  3. Activities designed to educate people on traffic safety.
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Comments

97 Responses to “Toyota develops rear window curtain shield airbag”
  1. Frontman says:

    Yep GM is going to crash, Ford is floundering in it’s own cesspit and finacial planners are the seers of the Future. Ask any retiree or person neering retirement about the wisdom of finacial planners and their ability to pick a product.
    Again I come back to the fact that whilst I have stood up for Ford in this thread, I have at no stage said they were the best at anything. But you still choose to only look at them and GM. Could this be because your level of expertise is purely domestic? As I have continually said, Toyota are good but they are far from world leaders in Automotive Technology of any sorts.
    The way you right your comments shows that you are blinded by the machine. As for your experience over mine, assumption has been the downfall of many a great theorist. The thing I like about blogs is that for a few hour I can remain annonomys. I come here to see what the machine is doing and how well it is working and where I need to be, I enjoy the banter and I chuckle at how far some people get swallowed up and blindly lead by the marketers. I do not care if you chose not to believe or accept what I say, my world will not stop. But if you chose to follow up some research on what I write, you may be surprised.

  2. The Salesman says:

    Andrew M,

    My superiors pat my back enough.

    Frontman Says,
    The way you right your comments shows that you are blinded by the machine.
    Turns out a lit candle can attract some interesting moths Frontman, but I fear you are living in a dream world. The Matrix has you!
    I too come here to be entertained. So thanks….

  3. Adam (aka Mada) says:

    Your wasting your efforts Frontman.

    Toyota, according to the sheep who believe a well concieved marketing effort are perfect in everyway.

    Thats why VW is the one to watch worldwide and why Toyota is a nobody in Europe.

  4. Frontman says:

    DanMan Says:
    October 1st, 2008 at 3:01 pm
    so to repeat, Why are GM,Ford,chrysler begging for 25B from the US govt and ALL Toyota factories are at full capacity and cant meet the demand?
    Toyo Aust biggest problem is supply. We cant get enough vehicles for our demand. Apart from oddball spec cars no Toyota sits on a yard for nintey days… Toyota had to introduce a web tracking system for the customers to stop complaints while they waited for there cars… They why you see camry ads so much during 60 minutes… We CAN supply them… Camry is 27990 d/away during October.. Yes neither you or i would want one but thousands do..

    How many Toyotas do you want? The only ones that I know of that have real supply dramas are the Hiace’s. I can get any Hilux ar cruiser within 8 weeks. Camry’s and Aurions must be the oddball stuff as they are plentiful, and Corolla has just done a major fleet buy with Bluecare (prices close to Yaris). Hetz also, in the second qtr took a huge amount of Aurions and Canru’s at a price that even Ford wouldn’t come at with BF2, so obviously a major backlog of product. We can source Hilux’s easier than Rangers at present. Toyota has also this week announced that it is reducing its forecast of global sales as a result of the market downturn.
    You said that you quoted facts and that was the difference with your writing and mine, about time you actually read what I write and you will see that I might just know a lot more than you give me credit for.

  5. Adam (aka Mada) says:

    And salesman continues his ‘act’.

    A new airbag design and Toyota is ‘leading the charge’

    and ‘continues to improve transport for all mankind’

    He must work in marketing.

  6. Adam (aka Mada) says:

    Frontman…

    correct.

    You wanna see how many Toyota’s we have from Hertz…thousands.

    Toyota is chasing fleet sales in order to maintain market leadership.

  7. The Salesman says:

    Adam,
    I don’t think you will sleep tonight, if you do my comments will haunt your dreams. OOOWWWW the Salesman’s coming to get you.
    Don’t change Adam, keep wearing your heart on your sleeve.
    I am sure it wont effect every aspect of your life, or will it…….
    >>>>>>End Scene

  8. Adam (aka Mada) says:

    I sleep perfectly fine :) do you?

    Afterall you are a ’salesman’.

  9. Frontman says:

    Carefull Adam, some bloke with slick back hair stripped shirt and tie with a moblie phone plastered to his ear is chassing you ;-)

  10. Adam (aka Mada) says:

    :D I better watch my back!!

  11. Frontman says:

    I love the “TRUE BELIEVERS”:-) Toyota nad Japan could have used this pair 68 years ago.
    Wonder how they explain that their beloved company’s No1 dealer has failed to hit target for the 3rd month running?
    Well it’s been an amusing couple of hours Adam, will catch up on other Toyota threads no doubt…………

  12. The Salesman says:

    Today i made a $360.00 commission on one sale that took about 20mins.
    Plus wage,
    Plus bonuses,
    Plus car allowance,
    Plus Incentives like overseas trips (off to Korea for a week, all expenses paid)
    What is it like earning the same wage, week in, week out?. I wouldn’t know
    Yes, I sleep VERY well……

  13. The Salesman says:

    Frontman,

    No dealer has hit their target for the last three months.

  14. WVB says:

    the comments here are far better reading than the article. come to think, what was article about again…………..

  15. Frontman says:

    The Saleman, I shudder to think I’ve been speaking to someone of your brilliance. I am NOT Worthy!!!
    Korea is very nice, the people will treat you absolute respect and the nightlife is excellent. Especially when you are a guest of one of their manufacturers. Oh and don’t forget to declare that you were there on your tax for the year.
    As for the retainer and a measly $360.00 comm, hate to say this but some people have passed those figures long ago. What gives with car allowance, No way would I have ever given any staff a car allowance. They would always be in new vehicles and the better they are the better the vehicle. Average Salesperson gets Corolla, Good Sales Person gets Aurion SPortivo.
    You are still young, you will learn that the best salespeople are the ones who have out grown their ego and stopped having to refer everything to the manager or DP. You will learn that the road to a sale (that old way that doesn’t work) works so much better without the overblown ego and listening and learning from what goes on around you. But hey what wqould I know, as if someone who questions the superiority of Toyota would have any idea whats going on.

  16. Adam (aka Mada) says:

    Yep no doubt Frontman, look forward to it!

    So now it’s down to personal incomes!! wow.

    The used vehicle market has been screwed for the past 3 months, so individual comission levels, including yours salesman, would be lower as a result…
    I know how it works, i’m paid similar perks and wages.

    There are busy times and slow times.

  17. Adam (aka Mada) says:

    Well said Frontman!

  18. Frontman says:

    The Salesman Says:
    October 1st, 2008 at 4:15 pm
    Frontman,

    No dealer has hit their target for the last three months.

    Could (if I wanted people to know who I am) Name 5 dealers who have not missed getting 110% of target this year. 2 are Aust built vehicles, 1 semi luxury Japanese, 1 Mainstream Jap and 1 Korean.
    All clients of mine. So yes people are still selling and the market is only down if you believe so.

  19. Adam (aka Mada) says:

    new or used?

  20. DanMan says:

    Sorry was away delivering 140k worth of product to Caboolture North of Brisabne… Was talking to the clients about this thread actually whilst doing the paperwork.. Asked the clients (a millionaire) why he chose the Toyota.
    He said people with money tend to be pretty conservative and the Toyota was the Lowest risk he could ever choose and they will be in business for the next twenty years easy… (toyota) Any other Brand you know of DEFINATLY going to be here in twenty years. Are YOU going to be here intwenty years?
    Actually my grandfather probably killed about 2-300 Japenese during ww2 in his job as an artillery observer in Balikpapan in NG.
    Funny how 68 years later a Japenese Company has made me quite well off….
    Time heals all wounds i guess.

  21. The Salesman says:

    Frontman,

    Sounds like we are of similar standing
    Our staff have the option of car or car allowance (Some don’t want to pay the FBT) Yes Korea is nice, so is Thailand, LA and Japan. $360.00 was for 20mins work, that’s not bad for a Korean product (Salesman too busy drinking coffee to notice the customer, so I did it) Yes my Ego is huge, and it has every right to be.
    Please don’t get me wrong, I am not looking for a slinging match. You have your opinions and beliefs; I think Danman is more on the ball. Most others are just armchair warriors.

  22. DanMan says:

    10 Northern Region Dealers of my Product achieved 105% (or greater) of their target in September.
    gross profit slighty down YTD but volume is steady..
    And another drop in interest rates likely next week.

  23. DanMan says:

    ‘Wonder how they explain that their beloved company’s No1 dealer has failed to hit target for the 3rd month running?

    Thats Sci Fleet at kedron NO?’

    Hmmm I think they will be ok.. 15th largest Toyo dealer in the world!! Amazing..

  24. Adam (aka Mada) says:

    I now can see why a small number taint the general view of the car salesman.

  25. DanMan says:

    Any FRONTMAN,
    At the end of the day i respect your points of veiw, really.
    As you may have guessed i get quite passionate about arguments and never give up.EVER.
    It’s good to have others to Argue about cars with.

  26. The Salesman says:

    Well obviously my market is smaller, did not miss target by much, in fact I have secured a larger market share to this moth become the number one provincial dealer, not bad for a coastal dealer up against dealers with bigger PMA’s. Profit could always be better, we all know that.

  27. JEYKL & HYDE says:

    frontman,i met a bloke last week,an independant consultant working for a few major manufactorers.started from nothing,got to d.p. of a major bmw dealership.razor sharp,motivated…in short,really good bloke.he knew “the best of”most dealers,baised on their satisfaction index,reputation etc….anyway you sound just like him..you have my respect,and my “ears”.this days blog has been great….

  28. DanMan says:

    Jeykl & hyde.

    If this contact is in Brisbane, I know him…
    Frontman, Not blinded by any machine but fair enough i must sound like it.. Just naturally argumentative (it’s my job and i am good at it LOL)
    If someone attacked the Skoda brand i would be equally passionate i guess…

    RESPECT!

  29. The Salesman says:

    Adam (aka Mada) Says:
    October 1st, 2008 at 4:50 pm
    I now can see why a small number taint the general view of the car salesman.

    Adam, who are you trying to offend. Danman, Frontman and I are all involved in sales as you claim to be?
    Be involved by all means but quit the insults. There is a difference between wit and outright slander

  30. Frenchie says:

    Well that was interesting reading……..Not!

    I’m with you guys “Adam” and “frontman”. Toyota sells alot of cars, but most of them fleet. Was the Hiace in the top ten vehicles sold in Australia. Actually Hiace appears in the top ten twice if you seperate them into their 4×2 and 4×4 categories. I can assure you these vehicles are not very economical nor are they the safest on the market.

    Anyway, I have a question to ask. What does this rear window airbag do? Protect you from shattering glass.

  31. Glen says:

    If one of Danman or the Salesman is not Dingo Im not here.

    Leader in Safety?? Toyota is far from it. Id be saying Merc. Plus 5 star ANCAP rating for FG Falcon, without curtain airbags, 4 stars for Aurion with curtain Airbags

    Leader in Economy?? Palease, the Prius is not as economical as most diesels.

    Salesman, if you are a salesman you’ll know that fleets buy from whatever company offers the best deal. FACT. Doesn’t matter whether its Toyota, Holden, Ford, Fiat, Ssangyoong or any of these Chinese cars coming out.

    Also you’ll know that most private buyers buy on perception, not facts. Most people who I spoke to while I was a Salesman were looking at Toyota’s because of their reputation. Yeah they are fine cars but they are not the best for everybody.

  32. Glen says:

    Is it me or does this airbag deploy behind the headrests? If so whats the point?

  33. Adam (aka Mada) says:

    Glen,

    Thats what i’m trying to work out…

  34. Adam (aka Mada) says:

    The Salesman…

    You work out who i’m trying to ‘offend’

    You’re a smart cookie.

    It’s not frontman.

  35. The Salesman says:

    Glen,
    Salesman, if you are a salesman you’ll know that fleets buy from whatever company offers the best deal. FACT. Doesn’t matter whether its Toyota, Holden, Ford, Fiat, Ssangyoong or any of these Chinese cars coming out.

    Thank you Glen, absolutly true. Toyota is not the be all and end all, i never said i thought they were.

  36. The Salesman says:

    Glen,
    I have never been known as “Dingo”

  37. WVB says:

    I’m surprised smart for 2s don’t have these already but then Toyota IS a leader in vehicle safety systems, oh sh!t lets no go there again………….

    I was watching crash investigation the other night and reckon the guy that was struck in the rear by that prime mover in the Sydney tunnel could have been saved the extent of the head injuries he sustained if his yaris or whatever it was had one fitted.
    Still, I’m a motorsport advocate and hate unnecessary weight which is in part all that airbags equate to. I do concede though the airbag is a truly innovative solution to that special person, the American commuter. Having said that, I lot more awareness should be made about all of the remarkable passive safety systems built into cars today that are very effective, clever, cheap & best of all lightweight. Most people would be completely unaware that they exist at all.

  38. WVB says:

    ………..btw, you guys seem to have been arguing all night

  39. Frontman says:

    DanMan Says:
    October 1st, 2008 at 4:42 pm
    Sorry was away delivering

    Hmm Council tenders, great order taking, product prostitution. Sorry not a personal Gybe, but if it wasn’t and you only took from 3:15 to 4:42 to leave the dealership, deliver and return on a private delivery, I would’ve punted you. But then it was that sort of standards that got me where I am.
    Salesman as for being of similar standing, well let me just say that I have done my time in dealerships, the only part that hasn’t been on my slip was scrubber and owner. Today I am far more relaxed and don’t have to worry about burning heads.

  40. The Salesman says:

    Semi Retired are you, doing some freelance consulting? Thank god the old dinosaurs are falling off the perch. With old school talk like road to the sale, burning heads,Punted, ETC
    I’ve heard it a MILLION times before.
    I too was raised in the school of hard knocks, and I still some how managed not to be a jerk.
    Thank you for your insights yesterday, I would have enjoyed reading your comments more if you could hold back from the slander.
    You are right, you are not worthy. Sounds like my standing is much higher in different ways :)

  41. Adam (aka Mada) says:

    Who had the EGO that had a right to be huge again?

  42. Frontman says:

    No not semi retired, gainfully employed full time and loving life. Yes the terminology is old, but the system remains the same. If you believe that the “road to the sale” is a not the way to do things now and that you don’t have to worry about burning heads then it would be interesting to see how you go about your business.

    They are old terms, sure. This is an old business.
    Some of us have been around long enough to have benefited from seeing all the changes come through. Though I would recomend that they are not peculiar to the Auto industry and are still commonly used these days.

    As for your standing versus mine, again throught the tyranny of time I have learnt that self percieved standings account for Jack! and the way some others see you menas even less. What you will learn eventually is that as long as you are comfortable with where you are the rest gets a whole lot easier. Hence you will notice that whilst I have quipped (in a smart a’d way) I have never attempted to try personal attack or boasting. It doesn’t really matter.

  43. The Salesman says:

    Road to a sale is now a Showroom Strategy
    Self preserved standings are relevant, you are what you think you are and you are how you act with others.
    Creating a positive self image is more than half the battle.
    This industry to me is 80% chemistry and 20% process. Once you have the relationship the sale is easy.

  44. Frontman says:

    ROad to the sale has always been the “showroom strategy” whatever you call it, same as six point sell, Bulls & Peacocks, etc etc….. All the different trainers want to call it something different, but it is all the same.
    If you are happy with who you are and where you are the only possible signals that you can give your customers are ones of a relaxed, friendly & trustworthy person. If you are striving to get more, they can sense this (desire is not a bad thing but keep it in check). When I mentioned standings this morning, it was NOT to infer that you were somehow inferior, it was to let you know that yes I have been there, and have been fortunate enough to move to a different level. Better? I might think so, but others don’t, doesn’t matter. The important thing is, this industry will consume more than it’s fair share of those that work in it. If you don’t stand back and look at the bigger picture once in a while the fun goes out of it. That is the bassis behind my drawing attention of the machine consuming all. Keep your eyes and ears open ;-)
    As I have said, nothing from me is to be taken personally, I don’t personally know people on this forum so the comments are general or smart A’d.
    It is always enjoyable to have a debate and I’ll swing by these forums from time to time, so if you are looking for someone to ease the tension with, just bait me. If I’m in the mood I’ll bite.

  45. DanMan says:

    Well FRONTMAN that’s a mistake based on not having all the facts (done that myself once or twice).
    Actually was a private sale.. Seeing as i had emailed photo’s of the vehicles (in build in our workshop) showing some of the huge amount of accesoires we fitted (from my camera phone, no-one else ever does this)the customer was good to go in ten minutes delivery. Also i am mobile on the net thru wi-fi.
    I blog anywhere, anytime…
    Also who is ‘dingo’? have seen this often? You can tell by my’fingerprints’ (sentence structure,cadence etc) my writing style is pretty unique…
    FRONTMAN, with my volume/gross ratio you would never let me go…

  46. DanMan says:

    Also (i) like (to) use Brackets() and ’sometimes’ Parentheses in my post(s)…. LOL
    No-one else does this..
    Like everyone elase i am unique!

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