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Ford Australia has no plans introduce the new Ford Fiesta Econetic despite significant upgrades that make the impressive city car Ford of Europe’s most fuel-efficient vehicle ever.

The updated Fiesta Econetic uses just 3.3 litres of diesel per 100km and emits 87 grams of CO2 per kilometre, making it almost nine per cent more efficient than the model it replaces.

But Ford Australia’s Neil McDonald says the brand will not bring the frugal Fiesta here after phasing out the previous model earlier this year.

McDonald said while it was “an impressive hero vehicle for fuel economy”, holding the title of Australia’s most fuel-efficient car for more than two years, the $24,990 Econetic model never sold in large numbers, averaging just 20 per month.

Making the Econetic’s business case even harder to justify is its limited production. While all other Fiesta sedans and hatches sold in Australia come from Thailand, the Econetic is only produced in Germany, adding to import price and complexity.

McDonald said while Ford Australia continues to look at the fuel efficiency of its overall product line-up, it believes Fiesta buyers are “currently well served with the existing 1.6-litre TDCi”, which uses 4.4L/100km on the combined cycle.

The new Ford Fiesta Econetic is powered by a 70kW/205Nm 1.6-litre diesel engine (up 4kW/5Nm), which is teamed for the first time with stop-start technology, regenerative brake energy recuperation and an Eco Mode to aid efficiency. A five-speed manual continues as the only transmission option.

Other features adding to the Econetic’s fuel efficiency include optimised gear ratios, lowered suspension, low-rolling resistance tyres and undershield and wind deflectors.

The updated Econetic also benefits from the styling updates that were applied to the rest of the range in the second half of 2010 when the WT Fiesta replaced the WS model.

Ford says half of all its cars sold in Europe will wear an Econetic badge by the end of 2012, and expects that level to increase to two thirds by 2013.

Ford Australia does not currently offer any Econetic models. The only other Econetic nameplate to be offered down under, the Ford Transit Econetic van, was introduced in July 2010 but was phased out before the launch of the updated engine range in January 2012.




  • JD

    what happened to ford global products?

    who is going to pay $25 for a small car? they got the pricing wrong, shouldnt the high AUD provide a business case?

  • Luke Brinsmead

    If the Eco fiesta came with auto and was about $22,000, then it would have sold quite well here I think.

    As long as the fuel consumption is below 6 per 100, people won’t really want to spend a couple of thousand more on an Eco model, because they’ll have to wait five to ten years to pay the extra back in fuel saving.

  • gt86.com.au

    too efficient for australia and using too many of Ford’s latest gadgets that their service teams here would struggle to understand. I agree, the Australian Ford Arm is not mature/trained enough for such vehicles. Maybe in 10 years?

  • Mark

    I don’t see the point in this car. Ford has the new 1.0L turbo focus and only uses 4.1l/100km. I imagine that engine would use even less in the fiesta

  • Jerrycan

    While the economy is impressive, the car satisfies European needs caused by high fuel prices, car taxation criteria and very crowded roads. Australia is different.
    You would think that Ford would have worked that out before iimporting the original Fiesta econetic.

  • Peanut

    Why didn’t they put the diesel in the Falcon and apply the same technology.
    Much bigger gains and improvements to fuel economy could have been made.

  • Westie

    Toyota are prepared to bring the Prius C in at $24k and 3.9l/100k, as a completely unique product.
    Ford aren’t prepared to bring in this as a direct competitor? Is it me, or is Ford’s conservatism going to be the end of them? Kuga too late, no 1.6 turbo Focus, Terry Diesel almost too late, 4 pot Falc too late, no diesel Falc, no Falc wagon.

  • Legendtofski

    Bogans.