ESP Campaign pays off for Hyundai
July 1, 2008 by George Skentzos
Hyundai Australia has announced its best ever sales result for the month of June which it credits to the recent campaign to promote the inclusion of ESP Stability Control on some models.
Total sales numbered 5,447 vehicles with its latest models performing especially well, narrowly beating its previous record of 5,221 set in June 2005.
The new i30 (1,074), iLoad (257) and Tuscon (1,138) were all models in the Hyundai range to achieve their best ever sales result.
Figures for May and June show that customers opting for the addition of ESP has almost doubled across Hyundai’s model range, from 17 percent for April YTD to 31 percent in the May/June period.
Within the business sector, customer choice for ESP Stability Control on Getz increased from 3 percent in April to 14 percent in June, 15 to 76 percent on Elantra and 26 to 58 percent on Tuscon in the same period.
“Hyundai pioneered the introduction of an ESP Stability Control option within the light car market on the Getz back in February 2006 and our recent ‘End of Financial Year’ retail campaign reflects Hyundai’s continuing commitment to make the technology available to all Australian consumers,” said Kevin McCann, Hyundai’s Director of Sales and Marketing.
Independent research conducted by Monash University indicates that ESP Stability Control can reduce the chance of injury in a serious crash by as much as 68 percent.
Print it: 
they’re korean…thats why they need more safety kit standard…enough said…
In NZ, Hyundai has ESP on EVERY model, and has consequently one-upped all their rivals. This brand is unrecognisable from where it was even 5 years ago, and now has diesel engines as good as any in the world in their respective classes. It’s only the old-fashioned attitude of the Johns of this world that are stopping them from growing even faster.
They will be the new Toyota – give it 20 years or so.
What these figures show is that there is still a large section of buyers that are really dumb – or they would ALL specify ESP. Further proof that buyers are really dumb, is that the majority buy Toyotas which don’t have ESP and Curtains on their biggest sellers.
I can’t believe anyone would buy a car today without ESP, ABS, and Curtain air bags as the minimum safety pack.
Then there are people like John, who think because a car is Korean it needs a safety pack – that’s pretty powerful thinking.
Well, John, EVERY car needs a safety pack, are you listening Toyota?????
More standard kit, first five year warranty,first with low driveaway pricing, more standard safety. The list goes on….
Developing a good reliability reputation.
Congratulations Hyundai keep up the good work!
Should knock Toyota off it’s pedestal within a decade just as Samsung and LG have done to Jap electronics companies.
Eventually all the Japs will be made in Thailand and the like and u will have to buy made in Korea for quality as u do for consumer electonics as all the jap stuff including Sony is made in China or Thailand etc and is shit….Ha Ha.
Bet John drives a Toyota made in Thailand. Ha Ha Ha Kaizen Hi..
Bloody hell, realcars – you just mentioned LG in the same sentence as Samsung and the word Quality.
Trust me, LG is the odd one out in that company.
Samsung is Top stuff, has been for years. I used to upsell people to Samsung Monitors for their PCs. The Samsung TVs are brilliant quality and their warranty service (yes, they’re not perfect) is fantastic.
I have a Samsung fridge, it’s first class.
Boo hoo cry babies … Toyota just screwed your beloved Holdens and Ford’s right up the backside with a size 20 steel capped boot and no-doubt it’s bloody painful.
What a bunch of pathetic losers.
Oh yeah, if you want the safest cars of all – go to Holden becuase they seLl the safest range of cars (Daewoo’s)of all … NOT !!
OH WHAT A FEELING
LG is now the equivalent of Toyota worldwide in the consumer electonics/white goods field.
LG customer service is excellent and I have examples.
My Samsung SyncMaster has been a good unit.
Luke GT U need medication!ha ha ha.
The writing is on the wall. Hyundai will eventually overtake Toyota for sure!
They are starting to offer a good product at a better price point.
Toyota will eventually have to build on the banks of the Yellow River if they want to compete and we all know how the Chinese like the Japs. Ha Ha Ha.
Hyundai is the new Toyota
If Hyundai are the new toyota where is my new ute? or 4×4 wagon or any of the other equivalent models they dont build?
Hyundai really has come a long way from the shit they sent us 10 years ago. Will be interested to see which becomes better first: Chinese or Indian cars.
I reckon in 15-20 years times a Chinese car company will be the new largest car company.
A korean car with Korean handling, Korean tyres and Korean Quality. Add ESP and you have one oxymoron.
Interestingly, Hyundai aren’t achieving near the sales numbers they were achieving here over ten years ago. They achieved around 60,000 sales in 1997, they’ll be lucky to crack 50,000 this year judging by this years numbers so far and in a growing market and all. There is no doubt that Hyundai products have come along way in the past decade, but it hasn’t been reflected in the sales figures.
Did anyone notice that the article stated ” Independent research conducted by Monash University indicates that ESP Stability Control can reduce the chance of injury in a serious crash by as much as 68 percent.”
How can ESP reduce the chance of injury in a serious crash? ESP can reduce the chance of a serious crash-YES, but once the serious crash happens the chance of injury is the same no matter if ESP is present or not.
The bright sparks at Monash University may want to take a “CRASH” course in English ;-)
They are slowly but surely building on their range.
Hey Phillip wasn’t till the late nineties that Japs got their act together in all these areas!