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by Brett Davis

BMW Canada has put together a rather intriguing commercial promoting the new BMW 1 M Coupe. The footage goes for that raw theme, providing great visuals, sound and an overall high level of entertainment.

There is debate about whether the walls in the film are real or etched in digitally, but it doesn’t really matter. If they are real, however, there’s an incredible level of skill on show.

Even the smoke swirls through the cut-aways quite realistically, and a helicopter shadow continues over one of the walls at around the 57-second-mark.

Take a look below, it’s relatively short, and feel free to tell us what do you think below.

For those who don’t know, the 1 M Coupe is fitted with a 3.0-litre turbocharged straight six producing 250kW of power and a maximum of 500Nm of torque (on overboost). It will go on sale in Australia later in the year in limited numbers priced from $99,900.




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