2.5 million Toyotas built in Australia | Car Advice

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2.5 million Toyotas built in Australia

By Alborz Fallah |

toyota_logo.jpgToyota, Australia’s number one auto-manufacturer, last week built the company’s two-and-a-half millionth car at the Altona manufacturing plant in Melbourne.

Although most manufacturers try their best to make the milestone vehicles something special, in Toyota’s case, it was a white Toyota Camry Grande. The car marks 45 years after Toyota Australia built its first car.

As uninspiring as the Camry may seem, it has been the most successful production model in the Toyota lineup with over 1.3 million units made to date – more than twice that of any other model.

Toyota Camry Range

Of the 2.5 million cars manufactured in Australia, more than 26 per cent (650,000) have been exported to overseas markets, mainly to the Middle East.

Although the first million cars took 32 years to make (1963-1992), it only took 12 years to produce the second million, and only four years from there to hit the 2.5 million mark.

2007 was not only the best year for Toyota in terms of actual sales, but the Japanese giant manufactured nearly 150,000 cars – a 35,000 increase over its previous best in 2003. Out of that 150,000, 97,688 were exported, earning Toyota $1.7 billion.

According to the company, since 2002 over $1 billion AUD has been invested in the manufacturing operations at Altona, which employs around 3,500 people. The plant also injects about $1.7 billion into the economy every year.

So far the Big T has built nine models in Australia: Tiara, Crown, Corona, Corolla, Camry, Avalon and Aurion as well as the Holden Nova (based on Corolla) and Apollo (Camry).

Toyota’s Australian operations currently include the four-cylinder Camry and the six cylinder Aurion passenger sedans for domestic and export markets.


 
  • KJ

    Whitegoods on wheels.

  • Golfschwein

    Well, she’s a chunky girl, the Camry, but obviously doing the business. I must say that I don’t mind the current model at all, big-car fuel consumption aside. There’d be worse things to be seen in, like the previous model.

  • http://www.caradvice.com.au Matt

    As boring as it may be, you’ve gotta take your hat off to Toyota for the Camry (and Aurion). Good value, reliable motoring for the average punter. Keep it up!

  • Jimbo

    Good work Toyota, I don’t personally wear a cardigan, but thanks for injecting all that cash into the economy.

  • acfsambo

    As much as people bag on Toyota, you cant go past its pure reliability and use friendlyness (if thats a word). We have a 03 camry V6 and it goes well. Easy to drive, easy to park, enough power with decent fuel economy as well as a larger than falcon/commodore sized boot. They arnt the best looking cars but they are bad.

  • http://caradvice Blue Blood

    Yep they are not the best car to look at, but we Aussies must be happy there made here.

    The Boss has a Corolla Sportivo with the hand built Yamaha 1.8 the thing revs to 8000RPM 141KW its a great car build quality is excellent done 50K with zero problems.

    But i realy cant wait to get G6E Turbo cant see any issues with this car should be just as good and a whole lot of fun.

  • Bavarian Missile

    hahaha…….I thought we were going to keep that a secret after the visit to the motor show babe,I know we did agree, it doesn’t look that bad .Although Matt has a point it is reliable still and if you stay away from TRD not bad value then again either is Fords or Holdens line-up!

    So I guess we are Cupboard lovin Toyota freaks?

  • Golfschwein

    On reliability, I’d take a punt that these current models are far sturdier than the fragile early nineties models.

  • Golfschwein

    Yes, Bavarian, cupboard-bound, we are! :)

  • Bavarian Missile

    Bit like Bob last week!hahaha

  • Golfschwein

    Tee hee :)

  • prius_otoko

    We need the Camry Hybrid to be produced in Australia. The US gets it — why not us?

  • Camski

    Good on Toyota for satisfying a large market in Australia.
    I reckon that many familes own 2 cars, one might be a V8 powered car and the other a Camry.
    That is, the fuel hungry (comparing to the 4 cyl. Camry) V8 can be used on weekends while the Camry can be used as the daily driver to and from work where all that is important is reliabilty, safety and fuel consumption.

  • FANTASTIC FG

    whoooopeeee doooo, about two million of those toyodas built here are sold to fleet and hire company’s….

  • http://AustralianCarAdvice Nathan Hackley

    Toyota do make good, solid, reliable and competitive vwhicles. personally, i believe they are the best quality locally made cars. The current Camry looks good in Sportivo guise and i must admit i really like those Aurions. Keep up the great work Toyota and good to see alot of money has been injected locally. Good for Australians and good for our motorists.

  • Frugal-One

    Could have at least give it away to charity via a auction like ebay.

    I mean giving away a car every 2.5million produced isnt going to cost them a great lot…

    Shame TOYota SHAME!

    Cheers

    F-0

  • http://AustralianCarAdvice Supporter Of Toyota Motorsport

    Another great weekend for Toyota / Joe Gibbs Racing in NASCAR winning the Nationwide Series hence making it 4 straight wins for Toyota in the 2nd tier event and then backing that up with a 1st and 3rd in the top tier racing -Sprint Series.

    Of all the NASCAR events combined – Craftsman Trucks, Nationwide and Sprint Series – a total of 24 races have been completed so far this year and of the 4 competing manufactuers – Toyota, Chevy, Ford and Dodge – Toyota alone has won exactly 50% of them with a total of 12 checkered flags.

    Sprint Series … 3 wins from 9
    Nationwide … 6 wins from 10
    Craftsman Trucks … 3 wins from 5

    And those are just wins and does not include the many 2nd’s and 3rd’s.

    GOOD GOING TOYOTA !!

  • anthony C

    toyota is doing amazing in .. well the world.. call them boring and dull. but they SAID! they were taking that direction years ago when they announced their intentions to become bigger than GM.. wich they have. so now that jobs done. it can move onto the next, with lexus doing so well its going to be a good time to introduce their performance muscle.

    remember that a certain percent of cars have to include locally sourced parts… the ford falcon and holden commoroer both hover around the 65% mark… the camry is 80!%…. so the camry is more australian than alot are lead to belive

    as for fleet sales . take a drive down a bussy street and just count how many toyotas you see.

    hats off to toyota they have shown the world that a single company can take on every other company and come up trumps.

    i agree there are alot of international toyotas that we should take on building here. the camry hybrid. the 3.5lt v6 is350, the scion range… i belive they would really help push australia motor industry

    ……….mitsubishi should also build the lancer here but thats another case

    cookie

  • tonyn

    of course matty you would agree with motorsport you should believe what you write!!!

    If all else fails you should always back yourself motorsport….i mean matty!

  • Bavarian Missile

    Yep I think your right Tonyn……..

  • http://AustralianCarAdvice Matty Lever

    Frugal, i have never heard of Holden or Ford giving away cars when they achieved milestones.

  • Andrew M

    now that they hold a considerable sales lead, one would have to wonder if they now put their head down and produce some enjoyable vehicles in the time that it will take others to catch them in the sales tree.

    they cant just sit there forever just selling vehicles that are “just cars”
    if they get complacent, the likes of mazda and hyundai who are on the up big time will be on their door step before they know it, and the thing is mazda has a lot more of an exciting range to offer and hyundai is certainly exploring the market with its few performance machines that are soon to come online.
    also hyundai packs a massive punch when it comes to value for money

  • No Name

    When your at the top theres only one way to go…
    Its amazing all this bearing in mind Europe, one of the worlds largest markets toyota don’t get much of a look in compared to Ford and GM.

    Funny how the website has changed without Dingo, much more pleasant.

  • http://realcarsbigpond.net realcars

    Over priced and overrated.

    Congratulations to the King of automotive spin.

    Lexus muscle cars give me a break please.

  • http://. Naughtyius Maximus

    Laugh you may but the mighty do fall and so will Toyota… its called cyclic and it has always happened in the past and will continue to happen in the future. Only a true blue Tosser would be oblivious to this reality…you know who I mean?

  • http://. Naughtyius Maximus

    Oooops….to right NO NAME. How is temp there cobber?

    And Realcars, you call it true……….AGAIN!

  • http://. Naughtyius Maximus

    Supporter Of Toyota Motorsport ignores reality in the pinnacle of Motorsport……………….FORMULA ONE! LOL and have to look at something less prestigious to gain a pat on back…albeit a meek one!

  • Andrew M

    NM,
    agree mate,
    and the perfect illustration of what may happen is what always happens to the horse that sprints out of the gate and takes a massive lead at the start of the cup.
    the other jockeys are able to look ahead and pace themselves much better as there is a clear picture in front of them as to where they have to be to succeed.

    toyota got to the front with much pace with a lot of emphasis on wanting to be the sales leader at all costs. the others that i mentioned before have pretty decent offerings that would ensure them some stamina to stay at the top when they get there.

  • No Name

    “NO NAME. How is temp there cobber?”

    Up n down like the whores draws. did manage to go for a blast in the RIB over the weekend. 17degC but 10 today.

    Wouldn’t want to wish a fall for Toyota but competition is good for us folks buying cars. Now Ford making some profit might see the competition gassing up a bit. Apart from their lousy yank line up Ford all over really need to push the customer focus (not car) more. There are too many faults that the customers have to collect the bill for. My wife had an early 90′s escort a few years back. After 70K miles it was on its thrid steering rack. One and a half of those were paid for buy the current owner, and it was acomon fault. Thats simply not fair on the buyer. They really need to follow the japanese ethos on care to succeed.

  • Joober

    Congrats Toyota, was hoping my Aurion would be a milestone car and get it for free haha not likely.

    For what its worth I read in some RACV magazine a few editions back Toyota have devised a team to come up with more ‘interesting’ cars, hopefully no bubble tea cars, but something with more edge… The subaru connection may yet yield good future model outcomes hopefully,

  • Joober

    NM,

    Toyota could be smart enough to avoid those cyclic or sine wave life cycle’s, if they were to focus on R&D and smart investments for long term sustainability than spending on giving fantastic rides for the short term gains it could hold out. Given the Profits from the Big T, Toyota can be seen to have no problems with shifting from current to latter focus. Unlike IMO, given Fords/GM’s margins in the past years they are tied to winning the short term war as they cant afford to continue on the (un)profit lines they are currently making.

    Not everything big will hit this up/down cycle if they can manage to pressure its competitors well enough to the point their profits are purely for survival.

    I can take Microsoft as an example, but theyve dominated from the small playing field..

  • No Name

    Blimey Joober you’ve been busy Joobing!! Ha Ha

    Ford losses over the years have risen due to the financing of smaller Companies like Land Rover, Jaguar and Volvo. The first two were hopelessly outdated and needed cash to redevelop products. Ford presumably bought them to creat an up-market range of vehicles but its cost them dearly. IMO it may have been better for Ford to have created like toyota, Honda and Nissan, a separate upmarket range. Yes it would take longer but could have been completely new products without the staunch followers of the brands they did buy and all their quirkiness. There was a few intakes of breath when Jaguar launched both a diesel and a Wagon by the purists. Who knows?

  • http://aca Supporter Of Toyota Motorsport

    Toyota do not make boring cars and if they do then they are certainly no more boring then most – Mazda excepted.
    All the vehicles Toyota sell in Australia are towards the the top of the tree in each of thier respective markets hence enjoy the most consistant fleet of any.

    Take Holden for example – the Commodore is OK (but only OK), HSV gives bang for your buck but then they sell ordinary commercials and rebadged Daewoo’s alongside whereas Toyota manufactuers reputable cars, SUV’s, 4X4′s, people movers and so on not to mention the strength of Lexus and the continung development of TRD.

    Boring/bland cars, well – Nissan, Subaru, Mitsubishi, Holden, Ford, VW, Hyundai etc all make mundane cars and in todays market Toyota cars are everybit as stylish, funky or bland and boring if that’s your preferred description.

    Eitherway, whatever Toyota is doing thier ambitions are arguebaly the most successful amoung car manufactuers in the world today because Toyota, Lexus, Scion and now thier motorsport are all going strong and getting stronger and i believe we still haven’t witnessed the pinnacle of Toyota yet.

  • http://aca Supporter Of Toyota Motorsport

    Andrew – good description but does it hold any true value, probably not !!

    Toyota boomed on the back of many factors that just don’t happen by mistake but due to diligence of corporate savviness and a reputable range of vehicles and i expect that not to reside anytime soon. Toyota is comfortably the world’s richest and currently the most profitable automotive manufactuer in the world today with a worth greater then that of Ford, GM and Chrsyler combined or could buy BMW – lock, stock & barrel – just by raiding thier petty cash.

    I believe now that TMC has been positioned the way it is – they will stabilise and concentrate on the sustainability for the extended term and not just todays or tomorrows generation. I believe people like yourself grossly under-estimate the brains behind Toyota who are obviuosly very educated business people and certainly switched on the ways of the world. Toyota will be a very powerful company for a very long time yet – guaranteed !!

    If i was you, i would be alot more concerned about GM and Ford then Toyota because they are the ones in a pickle – not Toyota.

  • Bavarian Missile

    Dingo…………….how many more times do we have to hear about Toyota ? I think we all get you like them so please stop telling us the same old info,its becoming repetitive and boring.

    Cant you blog on any thing else with out bringing their name up or running another manufacturer down against them!

    I too was overly passionate on BMW when I came on this site 12 months ago cause it too was something I knew and know a lot on. However I quickly learnt people get sick of you ranting on the same make and singing their praises,so I started appreciating other makes and models.I still praise BMW yeah but not to the extreme like I once did.

    Believe in Toyota if you must but do we have to keep hearing how good YOU think it is?

    Not all threads have to turn into a fight. Remember this is about peoples opinions and just because you don’t agree with them doesn’t mean it has to turn into force feed rant.

  • tonyn

    here here!

  • http://. Naughtyius Maximus

    Joober Says: April 28th, 2008 at 10:35 pm

    NM response: Microsoft was in right place at right term together with Steven Jobs. You cannot compare information on a computer as the same as cars. Toyota will be exposed as this happens. The technology they use is not the whole market as Microsoft cornered there’s. So to draw the line you did with Microsoft says your comment carries little credence or any substance…..other then what car maker you love! Only a complete fool will think that Toyota cant outride all cyclic business activity over like a huge chunk of time…..you obviously believe your own gut feelings and you believe your beliefs enough it becomes true for you. Good luck with your gut feelings! LOL HEAPS!

    In response to Dingo…..Can I be like the Whip in the House of Representatives…I second the motion that we Whip this Dingo. TP and DINGO… two full on Toyota Pullers.

  • http://. Naughtyius Maximus

    Andrew M Says: April 28th, 2008 at 8:33 pm….. “NM, agree mate, and the perfect illustration of what may happen is what always happens to the horse that sprints out of the gate and takes a massive lead at the start of the cup.
    the other jockeys are able to look ahead and pace themselves much better as there is a clear picture in front of them as to where they have to be to succeed”

    NM response….reality you deal with clearly as this is not a gut feeling like Jobber attests to that Toyota will virtually always be number 1. You see most people have gut feelings and believe them after a while…..kinda like being a Born Again? No pun intended…..

  • Phill

    Is that just toyota cars or does it include white goods sales as well

  • Andrew M

    just quickly on micro soft,
    yep they are the biggest, richest and well renowned for computer programs,
    but to those that actually know stuff about computers use Microsoft as the Butt of all their jokes.

    can the same be said for toyota?
    yes they are the biggest, richest and well renowned for vehicles, but those that are really in to cars and know their stuff use toyota as the Butt of all their jokes

    Dingo,
    yes toyotas vehicles are quite commonly placed near top of the tree in their classes, but how do you explain the fact that even their 2 biggest sellers are only perform mid pack in terms of offerings/abilities etc?

    sorry but toyota just make cars. nothing more nothing less.
    that is the very formula that has seen them race to the top.
    the stats are in that most people just go with the flow and just want a car.
    same with microsoft sales. people just want a program. microsoft is every where and the name “microsoft” is synonimous with computers hence people who just want software buy it

  • Andrew M

    agree with BM,
    i remember when it was all BMW this BMW that comming from her mouth,
    i was one of the biggest slammers of the one eyed views that she was posting (remember that?)

    but what happens is people learn a balance and respect for others

  • Bavarian Missile

    Of course I remember…………..you became my first mate on here after you calmed me down, along with Sam !

  • No Name

    No doubts that Toyota are good I quite admire how they have done things at the cost of others in Australasia and the Americas. They seem to be wiping the floor with ford on cars in the states. Why? reliablity and pricing most likely.
    However Ford as we see are making a comeback slowly and there model lineup for passenger cars will be almost complete shortly with the Falcon and Fiesta in place. Like I say above all they need to focus on is there customer service and reliability.
    Hey Missile I like BMW’s.
    See Dingos sobered up….

  • No Name

    NM – ignorance is bliss.

    See Williams Toyota are doing really well at F1.
    Australia finishes 3rd and 6th out of 8 finishers
    Malaysian 14th and 17th
    Bahrain 8th and 14th
    Spain 7th and retired

  • http://aca Supporter Of Toyota Motorsport

    Alborz … while you are deleting comments don’t forget the one from Maximus calling TP and myself Toyota pullers. Keep it fair because they if they want this clean and they’ve gotta stick to the rules aswell.

  • http://. Naughtyius Maximus

    Yes ‘NO NAME’ your right mate!

  • http://. Naughtyius Maximus

    DINGO…..sure mate we can meet! Give me permission to get your email address from Alborz

  • http://aca Supporter Of Toyota Motorsport

    Noname – agree, Ford is slowly re-inventing itself and are bringing to the market good cars. What i cannot understand is why does Ford trials Holden in Australia.
    Seriuosly – Ford Oz actually has a responable fleet while Holden is covered by many Daewoo models yet still achieve more sales then Ford.

    With the launch of the FG Falcon, i am hoping the Commodore sales will deminsh even further allowing the Corolla to steal the show which would really be a stake to the heart for Holden ‘if’ or ‘when’ Holden loses it’s final bragging rights. Even better, Ford toppling Holden as the 2nd biggest selling car company in Australia would be a double blow for the red badge and i live to see the moment.

    Fact is – it is the much improved fleets from Toyota and Ford that can religate Holden down the pecking order.

  • http://aca Supporter Of Toyota Motorsport

    Personal details out of it … give me a none personal contact number or i can do the same and take it from there. First things first, were do you live. Not suburb just region – i live in Central Queensland so depending where you are i guess maybe Brisbane might be a good place to start.

  • Golfschwein

    Naughtyius Maximus!!! What were we asked to do??? Not engage, remember? The last thing any of us wants to be doing is divulging email and contact details.

  • Wheelnut

    If Toyota are able to buy BMW or Ford or GM why don’t they? This would be an ideal time for Toyota to look at buying or at least merging with one of the “struggling” car companies.. because even though they are having a few problems at the moment {Mainly in the US] it wont last for long..

    As the saying goes one generation [of a family] makes money the next saves it the next wastes it or loses it.. it’s a cyclical thing which also applies to business

    I mean Volkswagen were in worse financial situation than Ford andd GM yet Porsche decided to Buy them because they could see the potential VW had to offer.. The same goes for Renault buying Nissan etc

    Not only that but Toyota could use the expertise technology and resources etc that GM Ford and the other major manufacturers have particularly in terms of design; engines and of course RWD

  • Tony C

    Congratulations to Toyota, the most successful car company in the world.

  • Wheelnut

    Corolla toppling Holden… You obviously haven’t noticed the steady rise in popularity of Mazdas [over the past couple of months].. If there is any one manufacturer Holden Ford and Toyota should be concerned about ATM it’s Mazda.. particularly in terms of Corolla vs Mazda 3

  • No Name

    Nah Wheelnut – Toyota merge with the other big boys. That would be awful for the car users, I mean the competition would dissapear over night. Bad news. Least the yanks could stick to buying bland motors.

  • Andrew M

    Dingo,
    QUOTE………….
    “Seriuosly – Ford Oz actually has a responable fleet while Holden is covered by many Daewoo models yet still achieve more sales then Ford.”

    well atleast you can see now that it is possible that a car maker with the poorer fleet can be the better when it comes to sales

    perhaps that will send you away with some pondering to do

  • Tony C

    “Wheelnut”; I doubt Toyota would think about buying any of those companies. Easier just to continue winning market share from them, as has been the case for years. A few hours ago, BMW announced a 17% fall in profit and job cuts of 8,500 workers. Its share price has fallen 17% in a year.

  • http://aca Supporter Of Toyota Motorsport

    Wheelnut … good points but unfortunately as proven by Ford’s mishaps with Jaguar, Rover and ofcourse the various ownership swaps that have happened over the years with Crysler and parties – you can often take on corporate cultures that will not mesh with your own hence cause not only problems but potential heavy losses.

    On the other hand, the fully owned enterprises of Toyota being Lexus and Scion were established from scratch by TMC therefore it’s own culture has been instilled into the companies from day-dot and judging by the success of it all – has been a good choice.

    Yes, Toyota has shares in other companies but they are not substantial or controlling interests (except Diahatsu 52%) hence much easier to part-alliance if cultural problems become an issue.

    And also, TMC has a vast array of expertise and argueably more then most others but is utilised in such away that it will benefit all of it’s controlled interests – Toyota, Lexus, Scion and Diahatsu. For example, Scion must be diffientiated to Toyota as much as Toyota has to be diffientiated to Lexus.

    mainstream Toyota passenger cars will probably remain FWD while Lexus RWD amoung a vast array of other differances. It is the same with TRD and the upcoming performance machines from Lexus. Basically the capabilities of each must be considerably different not to mention the craftsmanship that is invested into Lexus in the first place.

    A good example – Holden and Ford can position FPV and HSV pretty much as they want in Australia because they have no other conflicting interest whereas TRD has to be positioned in such a way that it doesn’t overlap with the sports cars coming Lexus. Far to much money has been invested by TMC into each offshoot to have potentially conflicting overlaps.

    Admittedly there are some overlaps that do exsist such as the Cruiser and LX series but over the years with new released models from Lexus, they have moved further away from overlaps with Toyota and will continue to do so in the future.

    It makes for successful business and TMC’s position on the global market today is testimony to that.

    cheers

  • http://. Naughtyius Maximus

    Life at the top is extremely hard as history has always proved.

    And so it seems the cycle is commencing with Toyota…

    Although Toyota has recently claimed the title of the World’s Largest Automaker in terms of global sales, the Japanese-giant is finding out that life at the top isn’t all it’s cracked-up to be. While the Camry, Corolla, Yaris and Prius sedans are reportedly brisk movers, the same thing cannot be said about Toyota’s line of trucks and sport utility vehicles. Toyota has cut Tundra and Sequoia production already, but dealers are still declining to purchase them, pushing the number of unclaimed units to an all-time high. Automotive News quotes an unnamed Toyota dealer as saying, “Last month, Southeast Toyota had 9,700 vehicles that had been turned down twice by dealers and are either sitting at the port or at sea. That’s a significant number.” Right now, Toyota/Scion has a high 58-day supply of available inventory on hand.

    Some dealers, though, see the high number of available units as a blessing-in-disguise. “We’ve been asking for more inventory for two years and now we finally got it. This is a great opportunity. You have to take it when you can get it,” says Steve Cain, general manager of Lewis Toyota-Scion in Topeka, Kansas. Regardless of your viewpoint, we expect that Toyota will align itself with market realities in order to bring production in line with actual sales sooner rather than later. In other words, if you’ve been in the market for a Toyota truck, chances are good you’ll get a decent deal.

  • http://aca Supporter Of Toyota Motorsport

    Andrew – unfortunately for you, Toyota has a strong, consistant and reputable fleet right across it’s entire range.

    Unlike Holden and many others … each passenger car, SUV, 4X4, commercial or people mover from Toyota are amoung the most competive and reputable offerings on the automotive market. There is far more truth in my statement for you to ponder instead.

    Lets not bring in quality/customer satisfaction surveys shall we. Better still – just acknowledge reality and forget about la, la, land for once.

  • Wheelnut

    No Name – I know it would be a bad idea for GM BMW or Ford to merge with TMC.. I doubt it will ever happen – Particularly in relation to BMW

    I just wanted to see if Dingo…. I mean Matty Lever….
    I mean Australia’s First taste of A Tough Truck…. I mean Supports Toyota Motorsport could put together a relatively well structured reply whereby he acknowledged/accepted other peoples opinions etc without getting offensive or insulting.

    Surprose Surprise seems he can.

  • Wheelnut

    You L-O-V-E reffering to statistcs surveys opinion polls oh and ANCrAP lab tests so why stop now>

    Have you finally realised that the majority of people on this site do’;t give a rats a–e about any of them.. and what really matters to the car enthusiasts on this site is things like power, performance and driving pleasure….
    what happens out on the road; in the real world

  • No Name

    sorta sussed that wheelnut. Sorry but i’m not engaging someone like him after the weekends episodes. I started typing respectful responses but deleted them.

  • http://aca Supporter Of Toyota Motorsport

    Maximus – i agree.

    Toyota has finally reached the top and have had a few extra problems sense. However … TMC has been first to acknowledge and accept this and have also stated that greater resources and attention will be invested in order to not only sort out the current issues but minimising the same and other mistakes in the future.

    If there is any company in the world that can be No.1 and remain solid with corporate integrity backed by reputable and competitive cars then Toyota would certainly have be one of those with the capacity to do so. In Toyota’s favour is talent, culture, resources, finacial strength and vision and i believe these will be invested wisely to ensure a highly competitive company for many, long generations to come yet.

    Also … your point about the Tundra is partially correct. Toyota over-estimated potential sales for the truck but infavour of my comment – the Tundra contines to grow in popularity ‘year in – year out’ setting new records for itself last year (just under thier estimation of 200 000) while the first 3 months this year has seen greater sales then the same time in 2007.

    So … yes, Toyota over-estimated production but insaying that – Tundra sales continue to improve.

    9 700 is less then 1 months sales. March 2008 alone, 14 000 Tundra’s were sold compared to 12 000 for February 2008.

  • Tony C

    General Motors has just announced 3,550 job cuts due to falling sales (quote: New York Times). Toyota is getting stronger while the others are weakening.

  • Wheelnut

    Quote – Anthony C: hats off to toyota they have shown the world that a single company can take on every other company and come up trumps.

    What cars do Toyota/Lexus offer that are in the same market sector or a are a direct rival to the:
    Lamborghini Gallardo or Mucielago etc
    Ferrari F360 F430 etc
    Aston Martin Vanquish DB-9 etc
    Konigsiegg CC-X
    Bugatti Veyron
    Rolls Royce
    Porsche GT3 GT or 911 Carrera
    Aerial Atom or KTM X-Bow

    BTW as far as I am aware Toyota are yet to take on Microsoft; Sony BMG; McDonalds; Boeing etc so they haven’t beaten every other company

  • http://aca Supporter Of Toyota Motorsport

    Wheelnut – i extend the same challenge to you, i would like to see you (and anyone else for that matter) accept my constructive points of view without getting abusive or insulting.

    Oh yeah – you got all the names right except Matty Lever … not me !!

    Are you prepared to practice what you preach .. that’s the whole point of it all.

  • http://aca Supporter Of Toyota Motorsport

    Wheelnut … i can name a whole range of vehicles that Toyota has got that none of those companies have. Were are thier u-beaut, tuff as nails, earths greatest 4×4′s.

    And for the other companies …. does Toyota make computers, aeroplanes, burgers or what eva – NO !! Thier business is cars so get with the game.

    And here is another way for you to look at it … do any of those companies take on Toyota … NO !!

  • Wheelnut

    Dingo Read the Quote again

    Anthony C: hats off to toyota they have shown the world that a single company can take on EVERY other company and come up trumps.

    He didn’t specify or limit it to CAR Companies

  • http://aca Supporter Of Toyota Motorsport

    Wheelnut – you know what else people enjoy on the road … quality, reliability, dependability and hassle free motoring not to mention most Toyota’s these days are amoung the most powerful wether be it cars, SUV’s, 4×4′s, or luxury (Lexus). That said, handling and dynamics have come along way with examples such as the Aurion a very pleasurable car to drive while the differance between the Corolla and Mazda3 is negliable as described by comparison.

    Personally, Toyota has invested well in ensuring thier vehicles are well balanced overing competiance in all areas of car ownership.

  • http://. Naughtyius Maximus

    Hyundai / Kia, VW, Ford and GM in that order and pegging for top spot. Only a fool would think Toyota stay on top forever!

  • http://aca Supporter Of Toyota Motorsport

    Wheelnut … fair enough but please, read between the lines – we are talking cars.

  • http://aca Supporter Of Toyota Motorsport

    Maximus – no one has ever said that Toyota will stay at the top forever, the question is … for how long !!

    This is what i personally believe – GM and Toyota will tussle No.1 for a few years playing a game of leap but either way – Toyota is not going to make the challenge easy. Even if they eventually do settle further down the list but continue to make great cars, competitively participate in motorsport, retain perfromance orientated machines while maintaining corporate integrity … they’ll be a force to be reckoned with.

    The other thing that you have got to consider is this – it is easy to suggest that VW, Hyundai etc, etc all want to be No.1 aswell but the challenge is … will they be able to maintain product and corporate integrity as they grow – maybe ‘yes’ or maybe ‘not’.

    Toyota hasn’t got all of it’s quirks sorted yet but i believe they will get of them in order – in time !!

  • Bavarian Missile

    Clearly some people need to learn to stop taking themselves so seriously still.

    Tony C its all doom and gloom for us,Toyota is taking over the world. Soon we will be sleeping in our Toyota beds,with Toyota blankets and pillows,dreaming of Toyotas,waking up to a shower under our Toyota owned water washing ourselves with Toyota soap,drying ourselves with Toyota towells,brushing our teeth with Toyota tooth paste,and best of all using Toyota toylet paper to wipe our……”Oh what a feeling”

    Enough on god dam Toyota’s ruling the world PLEASE!I think we have established that they have done a great job so far,but do we have to keep hearing about them over and over again. My mum is a smart lady,and said to me once the bigger they are the harder they fall.

  • Joober

    NM, When did I say Toyota will stay on top forever, I agree its always difficult being on top and never lasts forever, but if you can play the field right, making right decisions, good management, you can prolong your competitiveness by improving cars/technology and so forth. No doubt they will hit slumps but with strong infrastructure and resources they are more likely to bounce back swifter than a car maker that hasnt been faring too well.

    As for Microsoft, yes its not a good 1 to 1 similarity, but looking at the tactics they can do (ethical or not) without risk to their financial position, you goto wonder that large super profit raking corps have the array of tactics in their disposal over the ones scraping on their margins

  • No Name

    Right on Bav Miss. Anyone would think that Toyota have eliminated the rest of the competition. Simply not true. Toyota are a huge company with the eception of a great range of over-priced 4WD and Hybrid vehicles they havn’t actually invented anything really new in the car world really. Just copied everyone else and IMO blandly as well.
    I’m not knocking Toyota, they have proven themselves to be a sucessful company, stating they are crap would simply not be true.

  • http://aca Supporter Of Toyota Motorsport

    Noname – everybody copies everybody … FACT – while every automanufactuer today utilises something invented by another. They are all no different so be fair with your critisms because the likes of GM and Ford today are trying to mimic the corprate structure of Toyota (Kaizen) to a certain point to bring stability back to thier structures. A thought fory ou to ponder.

    That said … eliminated what competition – competition is all around !!

    Bavarian – they may fall harder but they are also harder to make fall.

    Forget about your Toyota bed, toilet, shower and what eva and concentrate on cars. Toyota make cars – that’s it and like i have said on numerous oocassions … who is force feeding you to read or acknowledge anything on Toyota !!

  • Bavarian Missile

    Morning Dingo……….with every boom there is a bust too.Will be interesting to see what impact the US going into recession will have on Toyota,seems the SUV market has taken a tumble for them!

    Obviously I was having a bit of fun at Tony C on Toyota the supreme, I thought you would have backed off on the force feeding though and maybe just maybe have a blog on another thread without mentioning their name!

  • Tony C

    That Barbarian Missile must have mental problems.

  • Bavarian Missile

    Not mental problems Tony C just don’t take myself as seriously as you clearly do, you want to start insulting me????? Wouldn’t advise it!!!!!!!!!!!!!!

    For god sake the end of the day there just bloody cars! They haven’t helped to create world peace ,found a cure for the cancer or taken over the world.

  • joober

    “with every boom there is a bust too.Will be interesting to see what impact the US going into recession will have on Toyota,seems the SUV market has taken a tumble for them!” – Agree… but look where Toyota also sells their cars, particularly Asia, where are their competitors in this field, last time I went to Indonesia, singapore the only cars there are: Toyota’s Mitsu’s Nissans, Occasional euros owned by the rich, No Ford/GM or any competitor close to their scale to the matter to be seen (unless through their subsidiaries), with a US recession It could fall harder for Toyota’s competitors who dont fully serve a greater world market and rely heavier on the US market.

  • http://aca Supporter Of Toyota Motorsports

    Bavarian – the declining demands for larger cars in America will impact on ever manufactuer who sells SUV’s and no-doubt GM, Ford and Crysler will be hardest hit.
    If they play thier cards right, they will be able to secure more sales with smaller vehicles instead.

    Put it this way, Toyota is in a far more rebust position to wether ‘ups n downs’ then what their American counterparts are. That said, Toyota sales in the US including thier SUV’s remain strong with room to move. The brains behind Toyota are not idiots and are more informed about markets then what people like you and i are.

    It’s called having fat on the system and Toyota has got alot of them. GM and Ford should be more of concern for you then Toyota.

    And another point – while SUV sales may stagnate or even decline, Toyota hybrid alternatives are demand and no-doubt will increase… worth pondering !!

  • http://aca Supporter Of Toyota Motorsports

    Sorry about the spelling mistakes above, i am in a rush. Back later !!

    cheers

  • http://realcarsbigpond.net realcars

    No need to apologise don’t read your dribble anyway.

  • http://aca Oh What A Feeling …

    You just did !!

  • http://realcarsbigpond.net.au realcars

    1 hr 10 mins not bad

  • Phill

    If you have insomnia and can’t sleep,stare at the picture at the top of the page for 5 mins.Guaranteed to send you straight to sleep…………zzzzzzzzzzzzzzzz

  • http://aca Oh What A Feeling

    1 hr 11 mins … !!

  • Wig Wom

    Sum people should have more resect for Toyota and what there done for Australia.During WW2 Toyota suppled Austrailan Armoured division with v6 aurion engines and skinner tank tracks to defend Oz against the Japanese.Kingford Smith the aussie aviator was sponsored by Toyota and also had toyota hybred engines in his plane.And who do you think made the horse the man from snowy river rode on.Us toyota boys reaily know our stuff not like you ford and holden fairys.

  • OsamaBinToyota

    Wig Wom, your history is a bit skewed. The real history is:
    Toyota planes bombed Peal Harbour, Toyota subs torpedoed ships at Darwin, the (supercharged) Toyota engines exploded and blew up the space shuttle, the Exon Valdese was built by Toyota, the Japanese whaling fleet is powered by Toyota (well financially they are!) and Aurion will be the the best Family 6 in Aus.

  • Wheelnut

    Can we stop comparing the Automotive industry to the IT Computer industry.. I mean if Cars were designed and buitl with the same technology as computers we would be driving cars with the following characteristics:
    - For no reason at all your car would crash at least twice a day.. usually when you really need it to work
    - Everytime they repainted the lines on the road you would have to buy a new car
    - When performing a simple manouvre such as a left hand turn your car would shut down and you would have to re-install the engine
    - Only one person could be in the car at a time unless you bought CarXP or later
    - The Fuel Temperature and Oil gauges would be replaced with general Car Default warnings
    - The Airbag system would say “Are You Sure?” before deploying
    - Sometimes your car would lock you out and not let you back in until you simultaneously lifted the doorhndle; turned the key and kicked the front tyre
    - Macintosh would build a car thats 5 times Faster as a Microsoft but would only work ion 5% of the roads

  • Wig Wom

    Thanks for more facts OsamaBin Toyota

  • PoisonEagle

    TonyC – Hmm I think I know what the C stands for….
    To simulate the feeling of driving a Toyota, take a valium and go driving. It explains why I always see Camry’s doing 20km/h below the speed limit. BTW Toyota means NOTHING to motorsport- why do they bother.

  • Golfschwein

    Wig Wom has a fine sense of humour laced with a solid serve of irony. Some people here with have to look up “irony”.

  • http://. Naughtyius Maximus

    And majority have to find real humour!

  • http://. Naughtyius Maximus

    And majority have to realise that testosterone is full on as most on here tunnelvision for one car make and cant think outside that square

  • Andrew M

    Dingo,
    you taught me something before i must admitt.
    i sat back and thought for a bit and i realised that what you were saying about toyota not wanting to create overlaps in their range with the TRD was probably true.
    you just have to look at what they have achieved.
    They make a decent sports car and stable it under the Lexus badge, and then as to not detract from the lexus, they make a hopeless sports car and place it under the TRD umbrella. Ta DA!!!!! no over lap

    now ill teach you something.
    when i said this………

    “yes toyotas vehicles are quite commonly placed near top of the tree in their classes, but how do you explain the fact that even their 2 biggest sellers are only perform mid pack in terms of offerings/abilities etc?”

    i use my proof as the fact that reviews/tests place majority of toyotas stock at as mid pack stuff for their abilities.
    just take toyotas 2 biggest sellers in the corolla and Hilux to name a couple.
    neither of them are selling because they offer the best package.
    the hilux isnt the best off roader and far far from the best value.
    the corolla isnt the most efficient small car and nor is it the best value. in fact, find me a review that places the corolla avove mid pack in its class

  • Andrew M

    Golf,
    isnt “ironyng” what TP has to get done before his mum gets home?

  • Golfschwein

    Yes, Andrew M. :)

  • http://triumph smokesignals

    i hear you wig wom i respect toyotas because they were responsible for washing machine technology today,spin spin spin spin spin spin spin spin spin.

  • http://triumph smokesignals

    and the aurion is the best family car full stop,beutifull front wheel drive handling,toyota styling and the ever popular super charged aurion super family car,reliable.

  • http://triumph 1mantent

    who the hell is smokesignals,u musta hit ur head dude.

  • http://triumph toyoda

    driving longtime cars i have,toyota happy inside make me,not sure engines supercharge cause crash shuttle i think.

  • PoisonEagle

    ah sole! me rikey cororra , it make good cook my dog. superbowl happy time number one!

  • http://jeep Eyma Teapot

    Andrew M, You make a good point. Toyota are rarely judged best of class among motoring critics yet sell the highest volumn accross just about every segmment. Why? There as boring as a sao biscuit. The reason i think is aussies lack imagination. If its good enough for the Jones’s than it will do me to. Take the Corolla. Anyone who took the time to instead look at the Mazda 3, Hyundai i30, or even the Ford focus could never in their right mind than go with a Corolla! Unless the were truely blinded by the badge. It happens, thats one pretty bloody bright badge man.

  • reality

    Maybe by placing the cars they make in the middle of the pack is what allows Toyota to sell so many cars. Being the best for one reason or another will always engender some kind of compromise that alienates a large proportion of buyers. Take BMW as an example. Great cars in most respects but most reviewers complain that ride on anything but the smoothest roads, a rarity in Australia, is a pain due to the run flats. Throw in a price that is fairly steep and a long list of expensive options and most people, who don’t have the dough, will not even look at it. On the other side of the price scale are the cheap brands from Korea. They are great value, no question, but they still suffer from the same stigma that Toyota suffered from back in the seventies ie not built to last. Probably undeserved now but they will just have to let time pass to prove themselves like Toyota has. By straddling both ends of the scale, Toyota covers a larger area of buyer demographics. Who knows for how long this will remain the case but love them or hate them, they are where they are because they did something right.

  • Joober

    Toyota cars are average and attract the average buyer who want to get to A to B which is the majority of people, as you probably know the market is a bell curve. As Andrew said its cars are mid packed (most likely on purpose) attracting middle curved buyers.

    To illustrate how many camrys/Aurions, have aftermarket rims, done up in some way as compared to the number commo’s, Falcons etc. The people who choose a Toyota are generally people who are not into cars ala average joe, and given Toyota’s rep as reliable you can see why its high on the pick.

  • No Name

    Hi Emya – you make a point that the Aussie lacks imagination. I personally agree with that but ad the average Aussie. No one here talking in detail is really an ‘average’ person they are more fanatical.
    Take Holden situation. everyone likes the Euro bit so Holden bring in a few Euro cars, the Vectra, the Astra, the Barina (Corsa based). The Vectra was discontinued due to poor sales, the Astra is doing reasonably well but not totally loved up, the Barina was chopped in favour of the Deawoo. The Vectra was replaced by a Deawoo, again none of these are loved. Seems to me the ‘average’ Australian is indeed difficult to satisfy. Guess they all want mini Commodors and Falcons. Now they buy reliable Corollas that are cheap to repair.

  • http://. Naughtyius Maximus

    The reason Toyota do well is they have solid cars in range and some do get top of tree and get awards. They then improve or update regularly and still up near top in class. It is this philosophy together with cars that are consistently top of class and they drag other cars in range up that are not top of class as Toyota renowned for solid performers (albeit boring lookers).

  • http://. Naughtyius Maximus

    So Yaris and Prius gets awards and Corolla does not. Yet with smart marketting and the fact Toyota have 2 other small cars in Yaris and Prius with awards….this tends to push up rest of Toyota’s range.

  • Joober

    yep thats right No Name, we who post on this board are enthusiasts and most likely only represent what… 5% population, when we start bagging something e.g. like Toyota, IMO its almost like the classical music lovers bagging the pop music majortiy people and reckon they have no taste in their music because the music lacks substance, beauty in comparison.

  • No Name

    Exactly my point Joober Thanks. Whilst on that one how many cars did Australian buy last year? Its simply not worth developing specific cars for a minority market. So Australians have to live with either have to live with cheaper Asian cars (Daewoos) Japanese (OK cars) or slightly more expensive cars (superior ha ha) European cars.

  • Bavarian Missile

    So I take it Anthony C is Tony C ??? Not what I would have expected from him if thats the case! Mr Crawford I guess thats not you?

  • Bavarian Missile

    There’s a market for everything………just like music! Have to be in the mood for it at the time!

    Me listening to Leona Lewis from the Big W……..very romantic like him! Then I had ACDC cranked up in the M3 this arvo……and I love my jazz, Ella Fitzgerald is the queen! Cars are the same!

    Like the song says from Leona.
    ” Here I am “

  • PoisonEagle

    ‘Reality’ or should I say- Dingbat: Comparing BMW to Toyota only demonstrates your cranial haemorrhage- BMW represents exclusivity, fine driving cars, Toyota has a (deteriorating) reputation of reliabilty to trade on (which it does succesfully) which of the two badges has more s*x (damn censor) appeal? Supra (my chariot), 1jz, 2jz, 1uz, ae86, Chaser are all legends but none of that was officially sold here. Fact is, Toyota Austrlaia has only offloaded BORING (read: none of these) cars to suckers and made a mint from it. It takes a really ‘special’ person to foam over these offerings. Get real. Hooray for mediocrity= It gives perspective to people with a clue.